Get to know: Zalando's Partner Program
Here you'll find a summary of what Partner Program is, and why it might be the right partnership model for you.
Zalando is Europe’s leading fashion platform with access to almost 51 million active customers across 25 European countries through our marketplace model, the Partner Program. You remain in the driver's seat and set your own prices, track your real-time performance at any time, and retain control over assortment, branding, marketing and logistics.
Why sell on Zalando?
The easiest way to build up a profitable e-commerce business and get direct access to almost 51m customers in 25 markets in Europe.
Build customer loyalty through a dedicated Zalando onsite page for your brand
Use your own logistics or save on shipping costs with Zalando Logistics Solutions (or a mix of both!)
Set your own prices
Access all your analytics, business insights, peer benchmarks, and platform tooling on zDirect — Zalando’s Partner Program portal
Leverage industry leading creative and media solutions, as well as game-changing insights by Zalando Marketing Services to drive sales performance and brand impact, and win new customers across all Zalando markets.
Partner Program using your own logistics vs. Partner Program with ZFS
The differences in responsibilities in Partner Program using self-fulfillment vs Partner Program with ZFS are outlined below:
Your article information is uploaded to the Zalando online catalogs via a standardized IT interface. To make this possible, we offer multiple integration methods for our partners.
The customer orders will then be dispatched using the logistics method you, as a partner, have selected.
We take care of customer service and local payment methods.