Marketing Services
Ad Manager
Take the driver’s seat. Boost your marketing and sales impact.

WHO WE ARE
Steer success with our all-in-one marketing tool
Take control of your advertising strategy with the Ad Manager. Sit in the driver’s seat and steer your success with precision. Access data and insights to optimise campaigns and maximise sales, product visibility and customer engagement. Empower your brand with the Ad Manager and drive your advertising to new heights.
- 68.2Mattributed sold items
- 3.9BNattributed product detail page views
- 200Kdata points predicted per second
- 360°analysis, studies, dashboards
WHY IT MATTERS
Reach over 50 million engaged shoppers with your brand, maximizing:
Visibility
Ensure your products appear at critical moments of the customer journey.
Engagement
Foster deeper customer connections through Sponsored Collections with exciting products and content.
Sales
Drive conversions with Sponsored Products that capture attention and turn interest into action.
Insights
Benefit from holistic 24/7 reporting, customer-centric campaign KPIs and insights
LEVEL UP YOUR BUSINESS
Refine your approach, enhance your results.
Driver’s seat
Create and manage campaigns effortlessly with full autonomy.
Mid funnel
Boost brand and product engagement with tailored Consideration campaigns.
Lower funnel
Drive sales with Conversion campaigns to increase your commercial performance.
Optimisation
Make real-time adjustments and optimise whenever you need to, ensuring maximum impact.
Our Benefits
Maximise impact with precision control
Leverage smart marketing tools
Enjoy the freedom to create, manage, and optimise campaigns at your pace with user-friendly tools.
Sponsored Collections
Increase consideration, foster customer connections and influence purchase decisions using our mid-funnel campaigns.
Sponsored Products
Turn intent into action with campaigns that drive immediate sales, new customer acquisition, and business growth.
Expand
Unlock additional incentives. Use automated Global Budget campaigns or tailored Country Budget campaigns.
CAMPAIGN FORMATS
Sponsored Collections
Sponsored Collections amplify brand visibility through strategic homepage placements, including teasers and carousels. Designed to drive the consideration phase, they consistently deliver strong performance across key KPI
- +255%brand follows
- +12% PDP views
- +24% add to wishlist
- +17%add-to-basket
Drive consideration by showcasing your brand.
Set up Sponsored Collections today.
Access to Zalando Partner
Sponsored Products
Boost Conversion by increasing your product visibility in the Zalando catalog, product detail pages, and product pages to drive more sales.
- 01Item Sales
- 02Attributed GMV
- 03New Customers
- 04Return on Ad Spend

Ad Manager x DK Company
Sponsored collections with DK Company
ZMS partnered with MY ESSENTIAL WARDROBE in order to understand the ability of the Sponsored Collections offering to drive Zalando customer consideration with the brand.
- 51%uplift in add to cart
- 72%uplift to brand wishlist
- 354%uplift in brand followers
- 67%uplift in PDP views
Drop us a line!
Ready to showcase your brand and styles to millions of fashion-forward customers? Wanna collab? Then let us know.
Get in touch
Start using the Ad Manager today and take control of your brand’s success.
Learn more