Partner stories
Need inspiration on how to make the most of your partnership with Zalando? Look no further
Partner story
Exploring Europe’s shifting streetwear scenes
At Zalando, we’ve always believed that streetwear is more than just fashion —it’s a living, breathing expression of local culture. Shaped by communities, rooted in creativity, and constantly evolving, streetwear is as diverse as the neighbourhoods and people who define it. It’s this local energy and constant flux that inspire us.
With Cultural Ties, we wanted to explore the diverse streetwear scene across Europe, showcasing the unique styles and communities driving the scene forward. From the bold experimentation of Berlin to the understated cool of Stockholm, the cities of Amsterdam, Antwerp, Paris, and Warsaw all offer their own take on what streetwear means.
