Partner stories
Need inspiration on how to make the most of your partnership with Zalando? Look no further.
Partner Story
We take business personally: launching lululemon with a fresh collaborative content approach
Every brand and retailer we work with has different approaches, requirements, and capabilities. One thing they all have in common, however, is our unique approach to these partnerships.
We are committed to breaking the corporate stereotype of “in business, nothing is personal”. We aim to do the exact opposite. We take business personally.
With this principle in mind, we set out to bring a few people behind the launch of our collaboration with lululemon to the forefront. Through interviews and conversations with leaders across lululemon and our teams, we found out how each of their relationships with movement influences their lives – both personally and professionally.
