Partner stories

Need inspiration on how to make the most of your partnership with Zalando? Look no further

Partner Story

Zalando and DFB kick off a five-year partnership, uniting football, fashion, and lifestyle.

With over 8 million memberships, DFB is the largest national sports association in the world. Anchoring the brand in the DFB universe and the football culture, the partnership will resonate with fans of football and style among new and existing Zalando customers and cement its position at the intersection of sport and fashion. It marks a major milestone for Zalando’s strategic goal of further expanding as a lifestyle destination.

Behind the scenes at DVF

After reclaiming total creative control of her namesake label, the Belgian designer has chosen to make Zalando her exclusive retail partner for Europe, propelling DVF into an exciting new era.

LAAX Open 2025 brought snow sports, community, and creativity together

Under the crisp alpine air and the breathtaking peaks of the Swiss Alps, the LAAX Open 2025 once again cemented itself as one of the most important events in freestyle snow sports.

The changing face of beauty

We see major opportunities arising for both Zalando Beauty as well as our partners in the beauty space.

How we co-created GANT's exclusive new collection

An interview with Zalando fashion experts on our latest collaboration with GANT. Inspired by the archives, ready for tomorrow.

Exclusive collection with Designers Remix

We sat down with Designers Remix to get a unique behind-the-scenes look into our capsule collection.

Size inclusivity and designer footwear

How 'Walk A Mile' brought size inclusivity to Zalando’s Designer footwear offering.

CNMI and Zalando

CNMI and Zalando recognize leading changemakers in the luxury fashion industry.

Helmut Lang debut editorial

An exclusive editorial, styled by Peter Do, featuring Rina Sawayama.

“Cinema Club” with Zalando and Aspesi

“Cinema Club” – A journey into Italian film heritage through fashion with Zalando and Aspesi.

Black-owned brands on Zalando

How Black-owned brands on Zalando are reshaping the assortment for underserved audiences.

We take business personally

Meet the people behind our partnership with lululemon.

Rethinking retail media – beyond performance

How running consideration campaigns in retail media can improve your customer KPIs.

In conversation with Shisheido

Joanna Rogers, our Vice President of Emerging Propositions, sat down with Franca Alfuß-Botz, Head of Digital Commerce and Media at Shiseido Group, to talk about the partnership, our plans and more.

Celebrating sportswear, heritage and team spirit

Discover Tommy Hilfiger’s "My Team" capsule collection.

In conversation with Tommy Hilfiger

We sat down with the founder of Tommy Hilfiger Corporation, Tommy Hilfiger himself, to chat about all things fashion.

Blazing new trails with six pioneering running brands in Chamonix

We sat down with trail running brands to talk about what it takes to make the perfect trail shoe, and what it is about the trail that's so inspiring.

Exploring Europe’s shifting streetwear scenes

With Cultural Ties, we wanted to explore the diverse streetwear scene across Europe, showcasing the unique styles and communities driving the scene forward.