Zalando Partner University
Where you'll find the information and guidance to drive your business with Zalando

- Article
Key dates for managing your articles
Plan ahead with the key dates for season switches, retagging and assortment quality measures.
Featured articles
All topics
Introduction to Article onboarding
Onboard articles
Onboard and manage articles to get them ready for sale on Connected Retail.
How to start article creation
Here you’ll find information about how to fill in the Partner Master Data document so you can start creating articles
Article management processes and contact details
If you need to reach out to Zalando about any of your live articles on the platform, please find the template and/or information you need to provide here
Article status codes: What they mean and how to resolve them
Here you can find the most common article status codes, what they mean and what actions to take when you see them.
How to correct rejected articles
Here you’ll find the most common reasons for article rejections and how to to solve them.
Zalando article naming guidelines
This article will explain Zalando article naming guidelines
Sustainability
Understand Zalando's sustainability guidelines, and how to add sustainability data to articles.
Changes in our approach to Connected Retail Sustainability Product Standards
In Q2 2025 we implemented changes to the Sustainability Product Standards criteria. Please find details below outlining these changes.
Product sustainability FAQs
In this article you'll find our sustainability criteria updates and most frequently asked questions on the topic.
Popular topics
Popular topics
Sizing on Zalando
Learn how we approach sizing on Zalando.
How to create articles on Zalando
Here we outline how you can create articles using zDirect, what information is required and when you can request support with creating articles to sell on Zalando.
How to create URLs for zDirect
Guidance on creating URLs, how to share them with us and how to avoid an image download error code (PSERR_62)
Seasonal timeline and season switch
Find out how the seasonal timeline works at Zalando and what happens during a season switch.
Season retagging
Retagging is the process of updating an article’s designated season. Find out how and when you can do this in this article.
Manage orders
Manage customer orders coming to your stores.
Overview of Connected Retail partner tools
Overview and short description of the Connected Retail Orders and Connected Retail Management.
Logistics providers
Review the permitted logistics providers and solutions per country.
Introduction to Zalando Return Solutions (ZRS)
Scale your business and simplify your logistics by letting Zalando handle your returns.
Quality Assurance Manual
The Quality Assurance Manual (QAM) includes the latest regulatory and product compliance requirements for the EU and respective markets, ensuring safe and high-quality articles for our customers.
Analyse performance
Analyse your performance using the CXM KPIs and Quality Assurance requirements.
Assortment relevance process for Connected Retail
This article will help you understand the Assortment relevance process, including its impact on your articles and when the process takes place.
Accounting and fees
Understand your Zalando account and model, compensation rates, and fee structure.
Understand and improve your Customer Care Case Order Rate
Your guide to the Customer Care Case Order Rate (COR) KPI, mastering its calculation, and taking action to improve your service performance.
Adding brand information to your zDirect account
Everything you need to know to add new brands, sizes and silhouettes to your zDirect account.
Introduction to the Customer Experience Model (CXM)
The Customer Experience Model (CXM) is a monitoring tool to evaluate and steer partners’ performance on a country level, in order to ensure that Zalando consistently delivers a best-in-class shopping experience to all customers.
Changes to the CR store(s) setup
At Zalando we are changing how stores are represented in our marketplace. The stores won’t be treated anymore as isolated stock locations but rather as stores grouped under one identity.
Webinars
Watch news, updates, launches, how-to guides and educational webinars.



