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Partner Program

Connected Retail

Zalando Partner University

Where you'll find the information and guidance to drive your business with Zalando

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Your guide to moving from Connected Retail to Partner Program

Understand the requirements and roadmap for onboarding to Partner Program.

Featured articles

    Introducing the AI chatbot ‘Partner Assistant’ for faster support

    Learn how our AI chatbot ‘Partner Assistant’ puts you in control to get instant answers to your general questions.

      VAT and platform taxation

      Learn about your VAT duties, how we tax your sales and how this affects your payouts.

        Optimise your stock and maximise sales

        A step-by-step guide to using zDirect analytics for better stock management.

          Enrich your live articles

          Learn how to automatically update your live articles via API or XML-feed, saving you time and increasing your add-to-cart rate.

            Welcome to Zalando Partner University!

            You’ll find an overview of the University knowledge portal, what it is, how to navigate it and where to find your key support tools.

              How to log into Zalando Partner University

              Learn how to log in with zDirect or Connected Retail credentials and solve any access issues.

              All topics

              Introduction to Article onboarding

              Category

              Onboard articles

              Onboard and manage articles to get them ready for sale on Connected Retail.

                How to start article creation

                Here you’ll find information about how to fill in the Partner Master Data document so you can start creating articles

                  Article management processes and contact details

                  If you need to reach out to Zalando about any of your live articles on the platform, please find the template and/or information you need to provide here

                  Popular topics

                    Sizing on Zalando

                    Learn how we approach sizing on Zalando.

                      How to create articles on Zalando

                      Here we outline how you can create articles using zDirect, what information is required and when you can request support with creating articles to sell on Zalando.

                        How to create URLs for zDirect

                        Guidance on creating URLs, how to share them with us and how to avoid an image download error code (PSERR_62)

                          Seasonal timeline and season switch

                          Find out how the seasonal timeline works at Zalando and what happens during a season switch.

                            Season retagging

                            Retagging is the process of updating an article’s designated season. Find out how and when you can do this in this article.

                            Popular topics