Zalando Partner University
Where you'll find the information and guidance to drive your business with Zalando
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Where to find and how to read your CXM reports
As a Connected Retail partner you’ll learn where to find the reports and how to deep-dive on your CXM performance, whether you have a single store or multiple stores on Zalando.
Featured articles
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Articles
Introduction to Article onboarding
Onboard articles
Onboard and manage articles to get them ready for sale on Connected Retail.
How to start article creation
Here you’ll find information about how to fill in the Partner Master Data document so you can start creating articles
Article management processes and contact details
If you need to reach out to Zalando about any of your live articles on the platform, please find the template and/or information you need to provide here
Article status codes: What they mean and how to resolve them
Here you can find the most common article status codes, what they mean and what actions to take when you see them.
How to correct rejected articles
Here you’ll find the most common reasons for article rejections and how to to solve them.
Zalando article naming guidelines for Connected Retail
When providing an article name, a few general rules on naming need to be followed to ensure a consistent shopping experience as well as avoiding redundant and repetitive information.
Sustainability
Understand Zalando's sustainability guidelines, and how to add sustainability data to articles.
Changes in our approach to Sustainability Product Standards: 2024-2025 updates
In Q2 2025 we will implement changes to the Sustainability Product Standards criteria. Please find details below outlining these changes, as well as how the customer experience for sustainability-related product attributes was changed earlier in 2024.
Product sustainability FAQs
In this article you'll find our sustainability criteria updates and most frequently asked questions on the topic.
Prices and discounts
Review EU and Zalando pricing guidelines.
The EU Omnibus Directive and what it means for you
Here we explain how original, reduced and updated prices are displayed on Zalando.
Fair Pricing Framework - video guides
Zalando's key pricing initiatives that make up the Fair Pricing Framework for all partners.
Popular topics
Popular topics
Seasonality on Zalando
Here you'll find the information about Zalando seasonal timeline and how to tag your articles.
Sizing on Zalando
You will find some more information on how we approach sizing at Zalando.
How to create articles on Zalando
Here we outline how you can create articles using zDirect, what information is required and when you can request support with creating articles to sell on Zalando.
How to create URLs for zDirect
Here you can find instructions for creating URLs to either upload them in zDirect or to share them with Partner Care as content updates.
Manage orders
Manage customer orders coming to your stores.
Overview of Connected Retail partner tools
Overview and short description of the Connected Retail Orders and Connected Retail Management.
Logistics providers
Review the permitted logistics providers and solutions per country.
Zalando Return Solutions Plus (ZRS+): Introduction and FAQs
Discover Zalando Returns Solution Plus (ZRS+), how is it different from ZRS Pure, and lists out some frequently asked questions related to ZRS+.
Connected Retail: Quality Assurance manual
The purpose of the Quality Assurance manual is to ensure that all product safety and product quality requirements are clearly communicated, understood and adhered to by all partners to our mutual advantage.
Analyse performance
Analyse your performance using the CXM KPIs and Quality Assurance requirements.
Assortment relevance process
Find out about the strategic efforts Zalando is making to ensure that the most relevant articles are kept available to our customers, and how this can impact your assortment.
Increase your profitability with Connected Retail
A step-by-step guide on ow to increase your profitability by monitoring high risk articles and disabling them.
Accounting and payments
Understand your Zalando account and model, compensation rates, and fee structure.
What is the Customer Care Case Order Rate (CuCa COR) KPI and how can you improve it?
In this article you’ll find some recommendations to evaluate and improve your performance on the Customer Care Case Order Rate (CuCa COR) KPI.
Adding brand information to your zDirect account
Everything you need to know to add new brands, sizes and silhouettes to your zDirect account.
What is the Single Seller Model and what does it mean for me?
An overview of all of the key points in the change to the Single Seller Model.
Introduction to the Customer Experience Model (CXM) - Connected Retail
The Customer Experience Model (CXM) is a monitoring tool to evaluate and steer partners’ performance on a country level, in order to ensure that Zalando consistently delivers a best-in-class shopping experience to all customers.
Changes to the CR store(s) setup
At Zalando we are changing how stores are represented in our marketplace. The stores won’t be treated anymore as isolated stock locations but rather as stores grouped under one identity.
Webinar calendar
Here you can find the schedule and subjects of our upcoming webinars, register for any that you’re interested in, and watch recordings of any that have already taken place.
Sales events
Find out how to participate in upcoming sales events.