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Partner Program

Connected Retail

Zalando Partner University

Where you'll find the information and guidance to drive your business with Zalando

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Home assortment onboarding guidelines

Learn how to meet mandatory image and material requirements for a smooth validation process.

Featured articles

Outline guide for home textiles

Find out how to identify and select the correct outlines for your home textiles.

AI content rules and EU AI Act compliance

Learn how to use AI-generated images and video assets on Zalando while staying compliant with EU transparency rules.

What is the new Extended Producer Responsibility (EPR) requirement in Belgium and what do I need to do?

Belgium is rolling out EPR requirements. In order to be compliant, partners selling in Belgium must follow the guidelines explained below.

Create your Board in Content Studio

Learn how to curate your brand content and set up a Board in Content Studio.

Using the Attribute guidelines in zDirect

Learn how to search attribute specifications and valid attribute values for your assortment in zDirect. Search attributes, outlines, specifications, corresponding API technical labels, and the accepted values per attribute for your assortment in zDirect.

Your guide to moving from Connected Retail to Partner Program

Understand the requirements and roadmap for onboarding to Partner Program.

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Introduction to Article onboarding

Category

Onboard articles

Onboard and manage articles to get them ready for sale on Connected Retail.

How to start article creation

Here you’ll find information about how to fill in the Partner Master Data document so you can start creating articles

Article management processes and contact details

If you need to reach out to Zalando about any of your live articles on the platform, please find the template and/or information you need to provide here

Popular topics

Sizing on Zalando

Learn how we approach sizing on Zalando.

How to create articles on Zalando

Here we outline how you can create articles using zDirect, what information is required and when you can request support with creating articles to sell on Zalando.

How to create URLs for zDirect

Guidance on creating URLs, how to share them with us and how to avoid an image download error code (PSERR_62)

Seasonal timeline and season switch

Find out how the seasonal timeline works at Zalando and what happens during a season switch.

Season retagging

Retagging is the process of updating an article’s designated season. Find out how and when you can do this in this article.

Popular topics