Zalando Marketing Services
ZMS empowers your brands to connect with the right audience, build your brand, and grow your business on Zalando and beyond
Who we are
Unlock the power of ZMS
With 7000+ brands on Zalando and 52M+ shoppers, you want your brand to stand out. ZMS enables you to build meaningful connections with relevant shoppers at every stage of their journey.
Impact in numbers
Over a decade powering brand growth
- 52M+ shoppersAccess Zalando’s customer base across 29 European markets
- 111M daily impressionsGet in shoppers’ feeds, heads and hearts.
- 4k+ active brandsJoin the growing group of Partners choosing to upgrade their impact
- 66k+ campaigns deliveredOver a decade of helping our Partners get noticed on Zalando
- €4B+ attributed revenue in 2025ZMS drives impact and value
How we help
From the moment of inspiration to the final purchase decision
Reach shoppers at every stage of their journey, with formats tailored to your objectives.
Build your brand equity
Create lasting brand impact
Grow and strengthen your customer base
Expand and engage your target audience
Drive your sales performance
Convert high-intent shoppers
Discover our marketing solutions
Create campaigns to achieve your brand goals
How we work
Flexible support built around your team, budget, and campaign goals
ZMS Ad Manager
Empower your team with direct marketing tool access. The most efficient way to independently manage campaigns and maximize your media budget.
Managed Service
Partner with ZMS consultants to craft and execute complex, end-to-end marketing strategies.
Hybrid
Maintain operational speed while tapping into specialised consultant support.
“ Co-creating assets such as the videos, as well as stylized PDP pages on-site and coupling them with off-site social media content allowed us to approach the customer with this message of self-expression in a holistic way. ”
Priscilla TranKey Account Executive, Crocs
Case study
- 107Mimpressions
- 103Munique Zalando users reached
- +153%uplift in PDP Views
Ready to start your ZMS journey?
Get in touch
