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Sales events

Join our current and upcoming sales events. Discover how to participate and increase your profitability on Zalando.


LEVEL UP YOUR BUSINESS

Drive sales, increase brand impact

  • >52MActive customers
  • 25European markets

GLOBAL EVENT

Autumn/Winter 2025 mid-season sale

We're thrilled to announce that our Autumn/Winter 2025 mid-season sale (AW25 MSS) is starting soon! This is a prime opportunity for you to showcase your assortment to more than 52 million customers.

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  • 10%Minimum price reduction
  • Price ModeOn (Platform Rules apply)
  • Autumn/WinterAssortment included

CUSTOMER EXPERIENCE

Discoverability on Zalando


MARKETING

Unlock your sales potential with Zalando Partner Marketing Services

Collaborate with Zalando Partner Marketing Services (ZMS) during sales events to win new customers, drive visibility and improve your sales impact during this high traffic and conversion moment.

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PREPARE

Upcoming events

  • 01Cyber Week 2025
  • 02Singles' Day 2025
  • 03Autumn/Winter 2025 end-of-season sale