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Discover Partner Program
Find out more about Zalando's Partner Program rules, requirements, and the additional services we offer, such as marketing and logistics.
Onboard with Zalando
Onboard to Zalando with guides covering all you'll need to know and do to go live, from getting access to zDirect, registering your company, logistics set-up, markets you will sell in, and finally going live on Zalando.
Platform compliance
Stay compliant with Zalando's data, legal, and safety requirements, including EPR, KYC, Quality Assurance, pricing, product safety and labelling standards.
Sustainability
Understand Zalando's sustainability guidelines, and how to add sustainability data to articles.
Steps to partnership
Platform Rules
Your legal reference for operating on our platform. Find the current version here to view or download.
Partner Program: Requirements to get started
What you need in order to kick start your Partner Program onboarding with Zalando.
Zalando Logistics Solutions - an overview
Here you'll discover each of the logistics solutions available with Zalando, how they work and what their benefits are.
Pre-onboarding and your onboarding requirements
This guide will give you an overview of your onboarding journey, including your tasks and requirements.
Country-specific onboarding requirements
Ensure compliance and seamless go-live by reviewing the mandatory and country-specific requirements.
Onboarding stage 1: Access
This guide will give you an overview of the first stage of your onboarding journey.
What is the EU Extended Producer Responsibility (EPR) battery regulation and what do I need to do?
Here we outline what the EU Battery Regulation brings in terms of EPR and what partners selling products containing batteries have to do.
How to submit your EPR details in zDirect
Please follow the steps outlined below to submit your EPR information to Zalando.
Quality Assurance Manual
The Quality Assurance Manual (QAM) includes the latest regulatory and product compliance requirements for the EU and respective markets, ensuring safe and high-quality articles for our customers.
Sustainability requirements for Zalando partners
An overview of all sustainability and responsible-production guidelines for Zalando partners, along with links to where you can find more information.
Sustainability communications policy and guidelines
We have updated the way that sustainability-related product information is named and displayed. Find out how this might impact your article onboarding here.
Changes in our approach to Sustainability Product Standards
In Q2 2025 we implemented changes to the Sustainability Product Standards criteria. Please find details below outlining these changes.
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Still have questions?
If you couldn't find the answers here, you can request support from Zalando's Partner Care team.