Onboarding stage 1 and 2: Access and master data

Learn how to set up your account profile, submit compliance details and provide article master data.

Updated March 2, 2026


Welcome to the first and second stages of your onboarding journey!

During these first stages, you’ll set up your account basics and ensure we have the correct data to reflect your articles accurately in our system.

Prerequisites

Before you begin, please ensure you have:

  • A signed contract with an approved technical integrator.

  • An agreement with an approved logistics carrier if you’ve decided on own fulfilment.

  • Access to zDirect, our partner portal.

Video summary

Watch this short video to learn the first steps of your onboarding journey. We’ll cover how to access your account and set up your master data. Then, use the guide below to get your business ready for the Zalando catalogue.

Watch at any time and place without missing a beat. We will always provide subtitles to our videos.

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You can quickly find the most relevant sections by using the transcript to search for keywords and jump directly to those parts of the video.

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What are the access and master data stages?

This stage is where you introduce your business to us. You’ll provide compliance details, fill in your company profile on zDirect, and submit article master data such as silhouettes, seasons and size charts.

Once your onboarding kicks off, your point of contact will share your onboarding timeline with an overview of the stages and requirements.

Requirements vary depending on where you sell. Why? Because each market has its own regulations. Check the article below for country-specific details:

Key objectives

  • Provide accurate data to prevent delays during the financial and technical review. 

  • Provide correct master data to ensure your articles map correctly to the Zalando catalogue. 

  • Submit your KYC, VAT and EPR details to ensure you meet European and local regulations from day one.

Your to-do checklist

Please complete these steps on zDirect to move forward with your onboarding:

Step 1: Provide compliance details

Know Your Customer (KYC)

Submit the mandatory KYC questionnaire to verify your business identity.

Extended Producer Responsibility (EPR)

Submit your EPR or Unique Identification Number (UIN) if you sell in Germany, France and Spain.

Value Added Tax (VAT)

Submit your VAT identification number. Familiarise yourself with the EU VAT regulation and UK VAT regulation. Learn more about ensuring your VAT details are submitted correctly on zDirect.

Important

KYC, EPR and VAT often take the longest to validate. If you don't have these yet, please start the application process now. You must provide these details by the Final revision stage to avoid blocking your go-live.

EU General Product Safety (GPSR)

Submit GPSR information.

See country-specific requirements for more details:

Step 2: Provide company and country profile information

Company profile

Enter your business, bank and billing details under Set up your account in zDirect.

Country profile

Once your company profile is submitted, provide specific details for each country where you plan to sell.

Technical integrators

If you use an integrator or an in-house tech team, add them to your account in zDirect. To add a technical partner to your account, please follow these steps:

Important

Please complete steps 1 and 2 in parallel to keep the onboarding timeline on track.

Step 3: Submit article master data

Master data includes the specific article details we need to begin the mapping process. How you map your articles depends on your integration option

Here’s what you’ll need to provide:

Silhouettes

Specify your article categories, such as textiles or accessories.

Seasons

Tell us which season your articles belong to. In our Partner Program, we use:

  • AW: Autumn Winter

  • SS: Spring Sumer

  • YRB: Year-Round Basic

Size charts

Check the Size charts library in zDirect first to see if we already have a code for your sizing.

  • Can't find a match? If you're having trouble or your specific sizes aren't there, please use the Size chart template instead.

  • Single-size articles: Use one of our "One size" charts (available for accessories and textiles).

  • Existing articles: If you’re a retailer already selling these articles on Zalando, you might not need to do this.

If you’re a Fulfilment by Zalando (FZS) partner going live in Switzerland (CH), please fill out the specific article master data template.

Integrator to-do checklist

If you use a third-party integrator, they must provide:

Step 1: Provide (File Transfer Protocol (FTP) / Integrator credentials

Your integrator must provide File Transfer Protocol (FTP) credentials for each sales channel to trigger the system configuration. Your integrator can provide the credentials via email.

Important

Please note that without completing this task we cannot proceed with collecting your articles' master data and move you to the article mapping stage.

Zalando to-do checklist

While you set up your account, we’ll:

Step 1: Host a kick-off call

We’ll explain the onboarding requirements and different stages in detail. We’ll ensure you’re ready to submit your master data, your shipping method(s), and delivery documents.

Step 2: Review compliance details

We’ll check your details and grant financial approval. You’ll receive an email once you’re approved or if we need more information.

Step 3: Configure master data 

Your Onboarding Manager will configure your seasons, silhouettes, brand code, and size charts in our system so you can start mapping articles.

Best practices

  • These requirements often take the longest to validate so we suggest prioritising completing them first:

  • Submit your company and country profiles at the same time to speed up the financial review.

  • Provide your FTP credentials promptly to connect your systems to ours and avoid delays in collecting master data or starting the article mapping stage.

Need support?

Our AI-powered Partner Assistant is here for you 24/7 to provide instant answers. Simply click the chatbot icon in the header to start a conversation. If you need further support, our Partner Care team is available through the support form.

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