Zalando Partner University
Where you'll find the information and guidance to drive your business with Zalando
Season timeline and season switch
A season switch is the process of transitioning from the current sales season to a new season in the catalogues. We will always ensure to inform partners of the finalised dates through the ZPU and by email.
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Articles
Logistics
Introduction to Article Onboarding
Article onboarding and management
This is an introductory article about the key details included in the overall article onboarding process.
Season timeline and season switch
A season switch is the process of transitioning from the current sales season to a new season in the catalogues. We will always ensure to inform partners of the finalised dates through the ZPU and by email.
Key dates to remember 2025
These dates include new article onboarding date, season switch, retagging submission deadline, and assortment quality measures.
Article mapping guide
In this guide, you will find important information about article mapping for the categories Textile, Shoes, Sports, Accessories, Beauty, Toys and Electronics.
Zalando article naming guidelines
This article will explain Zalando article naming guidelines.
Material mapping guide
This article contains information about what materials are and are not allowed on Zalando when you're onboarding articles.
Image and content guides
Find all of the guidelines for each product category to ensure you can follow the Zalando image requirements.
Introduction to silhouette guides, related status codes and how to resolve them
Here is an overview of the categories of silhouette guides needed to onboard your articles to Zalando.
Order of images online
Here you'll find an overview of how your images will appear online per product category.
Using the Article listing in zDirect
The Article listing in zDirect gives you an overview of your articles and their status on Zalando.
Simplify article onboarding using the Article Creation UI in zDirect
The Article Creation UI is a feature in zDirect that allows direct integration (DI) partners to independently create and correct new articles without using APIs.
Create a new article using the zDirect Article Creation UI
The guide below will steer you through the process of creating a new article using zDirect’s Create Article feature.
Popular topics
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Season timeline and season switch
A season switch is the process of transitioning from the current sales season to a new season in the catalogues. We will always ensure to inform partners of the finalised dates through the ZPU and by email.
Season retagging
Retagging is the process of updating an article’s designated season. Find out how and when you can do this in this article.
Correcting rejected articles in the Article listing
Rejected articles needing partner feedback show a Rejected status in your Article Listing. Here are the steps needed to resolve it.
Key dates to remember 2025
These dates include new article onboarding date, season switch, retagging submission deadline, and assortment quality measures.
Return rate optimisation FAQs
Here are all of the FAQs about return rates from partners to Zalando.
Return Rate: Understanding online fashion returns
This article contains information on how to assess your return rates.
Return rate optimisation webinar
In this webinar, recorded in October 2023, find out what steps you can take as a partner to improve your return rate, what tools are available to you, and what Zalando is also working on.
Everything you need to know to manage Return rates
In this video you will learn how to understand your return rates and gain insights from data with the objective to reduce your overall return rates and impact your margins on the Zalando platform.
zDirect onboarding: Getting started
Learn about zDirect, how to access it and how to use the zDirect onboarding dashboard.
zDirect onboarding: Account setup
Here we provide information on how to activate your account and the first tasks you’ll need to complete when starting out with zDirect
zDirect onboarding: your zDirect status and what it means
Here is a glossary for terms you might encounter while looking at your Business profile in zDirect.
zDirect Home: Usage and metrics
zDirect Home is a visual representation of your key performance indicators (KPIs). This guide will tackle the “what, where and how” questions you may have when using these tools.
How to prepare for your first Zalando Fulfilment Solutions shipment
This is a summary for new ZFS partners of all of the steps you need to complete to send your first shipment to ZFS
ZFS Shipping notice request - process overview
This article explains the shipping notice process step by step. You'll also find a process map and useful FAQs here.
Submitting your ZFS Weekly Forecast on zDirect
Here we explain why and how ZFS partners submit your forecast using the Forecast tool on zDirect.
How to identify when articles are ready to ship to the ZFS warehouse
In this article you can read more about the tools and methods to check if an article can be shipped, and the KPI Zalando measures in this process.
ZFS 2024 and 2025 Holiday calendar: Overview of warehouse closures
Check which days the ZFS warehouses are closed in 2024 and 2025