Image and content guides

Find all of the guidelines for each product category to ensure you can follow the Zalando image requirements.

Updated June 10, 2024

In order to onboard articles on Zalando you have to comply with our attribute and image requirements. Our image requirements differ between product categories and are technical as well as visual. Along with the minimum requirements our guides also contain best practices. In order to ensure a smooth onboarding of your assortment it is very important that you carefully review all image guidelines that are relevant to your assortment. Not complying with our image guidelines will result in a higher rejection rate of your articles.

We have a General guide and specific guides for the following categories:

Premium / Designer
Textile (Apparel)
Shoes
Baby / Kids / Teens
Jewellery
Lingerie
Bags / Luggage
Accessories
Sportswear
Beauty
Electronics
Toys

We strongly recommend reviewing the specific product category guide in order to be fully compliant and reduce the number of blocked or rejected articles.

Important

The minimum image requirements were updated on August 31, 2023 for Premium / Designer and on November 1 2023 for other categories. We recommend you to regularly visit our guides as they are updated on an ongoing basis.

We have a General guide and specific guides for categories.

We strongly recommend reviewing the specific product category guide in order to be fully compliant and reduce the number of blocked or rejected articles.