Zalando video guidelines

You can upload videos to your product detail pages to enhance your listings since November 2025. This feature is available via your Merchant Product Submission API or Article XML feeds integration.

Videos are a great way to showcase your articles and help customers make a purchase. By following these guidelines, you ensure your videos meet our quality standards and provide an authentic experience for our customers.

Low-quality AI video footage characterised by pixelation, motion blur, unnatural textures or anatomical inconsistencies is not permitted. To ensure a seamless customer experience, all AI-generated submissions must meet high-definition aesthetic and technical standards.

• 
  • Article
  • Login required

  Upload videos to your articles

  Learn how to submit videos for your articles via API or XML feed to boost customer engagement.

We have three main requirements for your videos: visual, ethical, and technical. These guidelines apply to all video content. To ensure a smooth process, you must follow these rules when you submit your videos.

• Text and sound: Written text and sound are not permitted.

• Sheer textiles, lingerie, or swimwear that would show the nipples or genitals of the model

• Avoid coloured backgrounds (including floors) and props.

​​Please note that the guidance provided here is to support displaying and purchasing products and brands to sell/offer on Zalando. While we recognise that style and clothing can change in meaning over time - particularly with changing social movements and global context - Zalando will continue to prohibit the sale of any product or brand which has any association with any of the below-outlined dimensions.

A product video may not contain, represent, condone, or promote offensive, illegal, or otherwise inappropriate products and content.

This includes, but isn't limited to:

• Discriminatory or hateful activities

• Political extremism

• Adult content, including graphic depictions of sexual activity or nudity

• Glorification of violence and use of weapons

• Defamation of religion

• Perpetuation of stereotypes and cultural appropriation

• Objectification and exploitation

• Self-injury and harmful behaviour

• Substance use

• Inappropriate language

You can find Zalando's Ethical standards, including the Product, content and brand guidelines below:

• • Article

  Zalando’s Ethical standards

To ensure your videos upload smoothly, you must meet these technical specifications:

• One video file

• Include one preview image (thumbnail) per video

• Portrait format

• Aspect ratio (height/width): 1.44 to 1.8

• Video position: centered

• Format: MP4

• Codec: H.264

• Minimum dimensions: 762 px (width) x 1100 px (height)

• Aspect ratio (height/width): 1.44 to 1.8

• Frame rate: min. 24 fps

• Minimum bitrate: 2000 Kb/s

• Size: max. 250 MB

• Minimum dimensions:  762 px (width) x 1100 px (height)

• File type: JPEG (Note: PNG files are not supported)

The product detail page (PDP) video format is shot in a studio with neutral, consistent lighting and a clean background. It follows the visual requirements of our standard PDP content to ensure clear product presentation.

Requirements:

• Thumbnail and video background and lighting: The background must be plain (recommended colours: white, grey, or beige. Lighting must be neutral; please avoid any non-neutral or coloured lighting.

• Text is not allowed.

• Audio is not allowed.

The Elevated PDP (EPDP) video format features enhanced studio shots and some outdoor location footage. The goal is to elevate the brand and product experience by using dynamic settings, refined lighting, and more expressive storytelling, while still following general PDP standards for product clarity.

Requirements:

• Available to ePDP-certified partners only

• Text is not allowed.

• Audio is not allowed.

Location EDPD example

Beauty EDPD example

The 3D video format is fully digitally rendered and features product-only visuals without models. These videos highlight key design features, textures, and movement in a controlled virtual environment.

Requirements:

• Text and audio are not allowed.

Brand videos are a form of visual storytelling designed to build an emotional connection with the audience and increase brand awareness.

Requirements:

• Text is not allowed.

• Audio is not allowed.

If you are uploading your videos via Partner Care, you must adhere to the following naming conventions:

• Video file: Config SKU/EAN/QL>high<characterCode>_<sortOrder>.mp4

• Image file: Config SKU/EAN/QL>image<characterCode>_<sortOrder>.jpg (or .jpeg)

• fps: Frames per second, determining the smoothness of the video

• Bitrate: The amount of data processed per second

• Config SKU: A Zalando-specific identifier for an article variant (colour)

Please reach out to Partner Care via our support form, using the topic: Article onboarding and the request type: Content updates.