Onboard with Zalando
Onboard to Connected Retail with guides on how to get access to the platform, add articles through the CR tools, understand its features, and launch your store on Zalando.
Pre-onboarding
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Welcome to Zalando Partner University!
You’ll find an overview of the University knowledge portal, what it is, how to navigate it and where to find your key support tools.
Introducing the AI chatbot ‘Partner Assistant’ for faster support
Learn how our AI chatbot ‘Partner Assistant’ puts you in control to get instant answers to your general questions.
Zalando Partner Login help and FAQs
Learn how to use our Single Sign On (SSO) to access all your partner applications with one account.
Stage 1: Access
How to log into Zalando Partner University
Learn how to log in with zDirect or Connected Retail credentials and solve any access issues.
The integration process
Here we give you a detailed insight into all the necessary steps that you have to complete to connect your individual shop(s) to our platform as quickly as possible
Tradebyte as a preferred integrator
Learn how our partnership with Tradebyte helps you reach more customers across Europe.
The Extended Producer Responsibility (EPR) obligations in Germany
All partners selling in Germany must ensure that they provide their German EPR number to Zalando. Find out how to request it below.
The Extended Producer Responsibility (EPR) obligations in Austria
Read more about the EPR regulations in Austria / Neue Pflichten unter der erweiterten Herstellerverantwortung (Extended Producer Responsibility, EPR) in Österreich
What are the Extended Producer Responsibility (EPR) obligations in France?
Find out about the EPR guidelines in France and what you need to do to comply.
Connected Retail Product Safety overview
This video takes you through the product safety regulations Zalando and our partners must adhere to.
Quality Assurance Manual
The Quality Assurance Manual (QAM) includes the latest regulatory and product compliance requirements for the EU and respective markets, ensuring safe and high-quality articles for our customers.
Connected Retail Product safety and quality questionnaire
The Product safety questionnaire must be completed as a mandatory step for all new partners onboarding to the platform.
What is France’s anti-waste law and what do I need to do as a Connected Retail partner?
Find out who is impacted by the new anti-waste (AGEC) law in France and what steps you need to take to comply with it.
Stage 2: Article mapping
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How to start article creation
Here you’ll find information about how to fill in the Partner Master Data document so you can start creating articles
Article management processes and contact details
If you need to reach out to Zalando about any of your live articles on the platform, please find the template and/or information you need to provide here
How to create articles on Zalando
Here we outline how you can create articles using zDirect, what information is required and when you can request support with creating articles to sell on Zalando.
Sizing on Zalando
Learn how we approach sizing on Zalando.
Adding brand information to your zDirect account
Everything you need to know to add new brands, sizes and silhouettes to your zDirect account.
Seasonal timeline and season switch
Find out how the seasonal timeline works at Zalando and what happens during a season switch.
Resolve article onboarding rejections
Learn how to use the article onboarding template to fix status codes that block your articles from going live.
Stage 3: Final revision and go-live
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Order Quality Assurance requirements
In Q1 2024, Zalando rolled out quality checks by means of test orders for Connected Retail partners in order to review their ongoing compliance with the established Order Quality Assurance requirements. Below you will find the current list.
Order Quality Assurance requirements explained
Here you'll find the Order QA requirements with more details and examples.
Manage your test order report and request
Monitor your test order reports, order quality assurance requirements and resolve low visibility states in zDirect.
The Customer Experience Model (CXM) KPIs - an overview
The Customer Experience Model (CXM) is a set of KPIs for partners to evaluate and steer their operational performance on a country level.
Your Customer Experience Model KPI targets
A guide to your Customer Experience Model (CXM) KPI targets and the new logistics target adjustments effective 1 July 2026.