Onboard with Zalando
Onboard to Zalando with guides covering all you'll need to know and do to go live, from getting access to zDirect, registering your company, logistics set-up, markets you will sell in, and finally going live on Zalando.
Pre-onboarding
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Pre-onboarding and your onboarding requirements
This guide will give you an overview of your onboarding journey, including your tasks and requirements.
Partner Program onboarding requirements: General and country-specific
Ensure compliance and seamless go-live by reviewing the mandatory and country-specific requirements.
Prepare for test order quality assurance
Learn how to prepare your logistics and delivery documents for our test order quality assurance process.
Delivery documentation
Find out which documents you must include with all of your deliveries to customers, and the templates we recommend you use for them.
Welcome to Zalando Partner University!
You’ll find an overview of the University knowledge portal, what it is, how to navigate it and where to find your key support tools.
Integration options
Find an overview of the different integration options available when you join the Partner Program.
Tradebyte as a preferred integrator
Learn how our partnership with Tradebyte helps you reach more customers across Europe.
Introducing the AI chatbot ‘Partner Assistant’ for faster support
Learn how our AI chatbot ‘Partner Assistant’ puts you in control to get instant answers to your general questions.
Zalando Partner Login help and FAQs
Learn how to use our Single Sign On (SSO) to access all your partner applications with one account.
Get started with zDirect
Learn how to accept your zDirect invitation, set up your account and provide the legal details needed to start selling on Zalando.
Delivery documentation
Find out which documents you must include with all of your deliveries to customers, and the templates we recommend you use for them.
Size requirements, related rejection codes and their resolution
Here you'll find size requirements for onboarding articles, detailing the number of sizes needed for each article category to ensure a seamless onboarding process.
Stage 1 and 2: Access and master data
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Onboarding stage 1 and 2: Access and master data
Learn how to set up your account profile, submit compliance details and provide article master data.
Logistics providers per country
The authorised carriers listed below are the Last Mile Carriers (LMCs) approved for each shop country. LMCs are the ones directly interacting with the end customer.
How to log into Zalando Partner University
Learn how to log in with zDirect or Connected Retail credentials and solve any access issues.
Set up your zDirect account
Here we provide information on how to activate your account and the first tasks you’ll need to complete when starting out with zDirect
Market setup on zDirect
Learn how to provide us with the correct contact, carrier, and VAT information for each market you’re selling in.
Add or manage a technical partner
Learn how to connect a technical partner to zDirect to automate your stock, prices and orders.
Seasonal timeline and season switch
Find out how the seasonal timeline works at Zalando and what happens during a season switch.
Introduction to silhouette guides, related status codes and how to resolve them
Here is an overview of the categories of silhouette guides needed to onboard your articles to Zalando.
Sizing your articles - an overview
Using the correct size chart is extremely important. Find an overview of the Size finder tool and Size chart template here.
Setting up your brand logo
Here you'll find the requirements for ensuring your brand logo is set up correctly in our systems
Stage 3: Article mapping
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Onboarding stage 3: Article mapping
Match your article data to Zalando requirements with the help of your technical partner or integrator.
Article mapping guide
In this guide, you will find important information about article mapping for the categories Textile, Shoes, Sports, Accessories, Beauty, Toys and Electronics.
Material mapping guide
This article contains information about what materials are and are not allowed on Zalando when you're onboarding articles.
Manage regular prices
Here you'll see what the regular price is, when to submit it and the key information to bear in mind.
Manage promotional prices (discounts)
Here you will see the guidelines for submitting valid promotional prices (discounts) and how to schedule them via API.
How to sell toys on Zalando
For partners who want to sell toys, find an overview here of all the requirements to do so.
Zalando article naming guidelines
Learn how to name your products to help customers find them, follow our guidelines and stay compliant with EU rules.
Zalando image guidelines
Comprehensive guide to Zalando's image requirements, including technical specifications, acceptable image types, and category-specific guidelines. You’ll also find best practice image examples from across assortments.
Order Quality Assurance requirements
Zalando performs random quality checks by means of test orders in order to review the ongoing compliance with the established order quality requirements. Below you will find the current list of requirements.
Manage your test order report and request
Monitor your test order reports, order quality assurance requirements and resolve low visibility states in zDirect.
How to place a test order
This article will explain what a test order is, what kinds of test orders you can perform and how they work. Further it will show you what the results of the test order mean.
Sandbox Orders tool on zDirect
Learn how your developers can test order processing before you go live with the Sandbox Orders tool.
Stage 4: Article onboarding
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Onboarding stage 4: Article onboarding
The fourth stage of your onboarding process, the Article onboarding stage. Here you'll see your online shop slowly take shape as you onboard your articles.
All article status code definitions
Find here a comprehensive list of status codes and how they fit into the article onboarding process.
Correcting rejected articles in the Article listing
Rejected articles needing partner feedback show a Rejected status in your Article Listing. Here are the steps needed to resolve it.
Onboarding via zDirect User Interface (UI)
Learn more about onboarding your articles via zDirect User Interface (UI), a way for partners using Zalando Fulfillment Solutions (ZFS) to start selling on Zalando without needing to connect via Zalando’s APIs.
Create a new article using the zDirect Article Creation UI
The guide below will steer you through the process of creating a new article using zDirect’s Create Article feature.
Correcting rejected articles in the Article Creation UI
Here you'll find the step-by-step process for fixing any issues when your articles were created on zDirect.
Stage 5: Final revision and go-live
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Get to know: Customer Experience Model (Part 1)
In this video, we will introduce what the Customer experience model is, its Key Performance Indicators (KPIs) and how your CXM performance can affect your overall performance while selling on Zalando.
The Customer Experience Model (CXM) KPIs - an overview
The Customer Experience Model (CXM) is a set of KPIs for partners to evaluate and steer your operational performance on a country level
Your Customer Experience Model KPI targets
A guide to your Customer Experience Model (CXM) KPI targets and the new logistics target adjustments effective 1 July 2026.
Join Return Label Generation and empower your customers
As a Partner Program partner with self-fulfilment, streamline your returns process and improve customer experience with our RLG service .