Onboard with Zalando

Welcome to Zalando Partner University!

You’ll find an overview of the University knowledge portal, what it is, how to navigate it and where to find your key support tools.

Integration options

Find an overview of the different integration options available when you join the Partner Program.

Tradebyte as a preferred integrator

Learn how our partnership with Tradebyte helps you reach more customers across Europe.

Introducing the AI chatbot ‘Partner Assistant’ for faster support

Learn how our AI chatbot ‘Partner Assistant’ puts you in control to get instant answers to your general questions.

Zalando Partner Login help and FAQs

Learn how to use our Single Sign On (SSO) to access all your partner applications with one account.

zDirect onboarding: Getting started

Learn about zDirect, how to access it and how to use the zDirect onboarding dashboard.

Delivery documentation

Find out which documents you must include with all of your deliveries to customers, and the templates we recommend you use for them.

Size requirements, related rejection codes and their resolution

Here you'll find size requirements for onboarding articles, detailing the number of sizes needed for each article category to ensure a seamless onboarding process.

zDirect onboarding: Account setup

Here we provide information on how to activate your account and the first tasks you’ll need to complete when starting out with zDirect

Market setup on zDirect

Learn how to provide us with the correct contact, carrier, and VAT information for each market you’re selling in.

Understanding technical integration on zDirect

Learn more about technical integration and how to engage with your technical partners on zDirect

Seasonal timeline and season switch

Find out how the seasonal timeline works at Zalando and what happens during a season switch.

Introduction to silhouette guides, related status codes and how to resolve them

Here is an overview of the categories of silhouette guides needed to onboard your articles to Zalando.

Sizing your articles - an overview

Using the correct size chart is extremely important. Find an overview of the Size finder tool and Size chart template here.

Setting up your brand logo

Here you'll find the requirements for ensuring your brand logo is set up correctly in our systems

Manage regular prices

Here you'll see what the regular price is, when to submit it and the key information to bear in mind.

Manage promotional prices (discounts)

Here you will see the guidelines for submitting valid promotional prices (discounts) and how to schedule them via API.

How to sell toys on Zalando

For partners who want to sell toys, find an overview here of all the requirements to do so.

Zalando article naming guidelines

This article will explain Zalando article naming guidelines

Zalando image guidelines

Comprehensive guide to Zalando's image requirements, including technical specifications, acceptable image types, and category-specific guidelines. You’ll also find best practice image examples from across assortments.

Order Quality Assurance requirements

Zalando performs random quality checks by means of test orders in order to review the ongoing compliance with the established order quality requirements. Below you will find the current list of requirements.

Order Quality Assurance FAQs

Find all the most frequently asked questions about QA requirements answered below.

How to place a test order

This article will explain what a test order is, what kinds of test orders you can perform and how they work. Further it will show you what the results of the test order mean.

Sandbox Orders tool on zDirect

Learn how your developers can test order processing before you go live with the Sandbox Orders tool.

Correcting rejected articles in the Article listing

Rejected articles needing partner feedback show a Rejected status in your Article Listing. Here are the steps needed to resolve it.

Onboarding via zDirect User Interface (UI)

Learn more about onboarding your articles via zDirect User Interface (UI), a way for partners using Zalando Fulfillment Solutions (ZFS) to start selling on Zalando without needing to connect via Zalando’s APIs.

Create a new article using the zDirect Article Creation UI

The guide below will steer you through the process of creating a new article using zDirect’s Create Article feature.

Correcting rejected articles in the Article Creation UI

Here you'll find the step-by-step process for fixing any issues when your articles were created on zDirect.

Get to know: Customer Experience Model (Part 1)

In this video, we will introduce what the Customer experience model is, its Key Performance Indicators (KPIs) and how your CXM performance can affect your overall performance while selling on Zalando.

The Customer Experience Model (CXM) KPIs - an overview

The Customer Experience Model (CXM) is a set of KPIs for partners to evaluate and steer your operational performance on a country level

Your Customer Experience Model KPI targets

A guide to your Customer Experience Model (CXM) KPI targets and the new logistics target adjustments effective 1 July 2026.

Join Return Label Generation and empower your customers

As a Partner Program partner with self-fulfilment, streamline your returns process and improve customer experience with our RLG service .