Marketing

Introduction to the Ad Manager

Learn how to boost your sales and marketing impact with Zalando’s self-service advertising tool within zDirect.

How to set up a Consideration campaign

In this article we will show you how to set up a Consideration campaign with Sponsored Collections in the Ad Manager on zDirect or how to import your existing Brand Home Collection.

How to set up a Conversion campaign

In this article you will learn how to set up a Conversion campaign with Sponsored Products in the Ad Manager on zDirect.

Ad Manager FAQs

In this article you'll find the most frequently asked questions around the Ad Manager.

zDirect Marketing module - Kickstarter incentive

The Marketing Kickstarter applies for Sponsored Products campaigns via the Ad Manager. This offer is designed for partners new to Zalando and/or Zalando Partner Marketing Services (ZMS).

Introduction to Brand Homes

Learn what the Zalando Brand Homes is and how it can help you foster a deeper connection and higher engagement with your customers.

Improve your representation with our inclusive messaging checklist

Make sure to be inclusive when describing products, brand home content and marketing campaigns. You can use this checklist as a tool to measure how inclusive your content is.

Introduction to Zalando Partner Marketing Services (ZMS)

Zalando Partner Marketing Services is our 360° marketing offering, connecting you to Europe's largest online fashion audience.