Marketing

Introduction to Zalando Brand Homes

Brand Homes is a free self-service platform on Zalando, empowering brand partners to create captivating brand spaces where they can showcase their stories, mission, and products.

Improve your representation with our inclusive messaging checklist

Make sure to be inclusive when describing products, brand home content and marketing campaigns. You can use this checklist as a tool to measure how inclusive your content is.

Introduction to Zalando Partner Marketing Services (ZMS)

Zalando Partner Marketing Services is our 360° marketing offering, connecting you to Europe's largest online fashion audience.

Zalando Partner Marketing Services: Loyalty program

This article explains what the ZMS loyalty program is and how you can benefit from it.

zDirect Marketing module: Ad Manager

Boost your sales and marketing impact on Zalando with Ad Manager

Ad Manager - a quick introduction

A quick introduction to your platform for marketing campaigns on Zalando

How to best promote your articles with the Ad Manager

This is a quick introduction to the best way to promote your articles by adding them to your Zalando Partner Marketing Services campaigns.

How Sponsored Products can help you grow with the Ad Manager

Get to know the ad format that can help you grow your visibility and sales.

Ad Manager: Setting up a Consideration campaign

Create a Consideration campaign - step by step

Ad Manager: Setting up a Conversion campaign

This article will show you how to build and run a Conversion campaign

zDirect Marketing module: ZMS Kickstarter

The ZMS Kickstarter offer is for partners new to Zalando and / or Zalando Partner Marketing Services

Ad Manager: Sponsored Products Ads explained

A quick guide on when and how to use Sponsored Products Ads