Marketing

Introduction to Zalando Partner Marketing Services (ZMS)

Zalando Partner Marketing Services is our 360° marketing offering, connecting you to Europe's largest online fashion audience.

Introduction to the Ad Manager

Learn how to boost your sales and marketing impact with Zalando’s self-service advertising tool within zDirect.

How to set up a Consideration campaign

In this article we will show you how to set up a Consideration campaign with Sponsored Collections in the Ad Manager on zDirect or how to import your existing Brand Home Collection.

Manage your campaign bids with Max CPC

Discover Maximum Cost-Per-Click (Max CPC) and how it helps your business.

How to set up a Conversion campaign

In this article you will learn how to set up a Conversion campaign with Sponsored Products in the Ad Manager on zDirect.

Sponsored Products optimisation roadmap

This guide helps you launch, monitor and scale your Sponsored Products campaigns to improve your results.

The Ad Manager reporting interface

In this article you will learn how to navigate and customise your reports in the Campaigns breakdown module of the Ad Manager for self-service and managed campaigns, in order to make data-driven decisions.

Discover the optimised articles performance report

Understand our newly added metrics for clearer Sponsored products campaign insights.

Ad Manager FAQs

In this article you'll find the most frequently asked questions around the Ad Manager.

Introduction to Brand Homes

Learn what the Zalando Brand Homes is and how it can help you foster a deeper connection and higher engagement with your customers.

Brand Homes assets review process and lead times

This article outlines the review process and timelines for submitted Brand Homes content.

Brand Homes FAQs

Answers to the most frequently asked questions around Brand Homes.

Brand Homes asset specifications

Guidance on formats and image dimensions as well as file types and sizes for your Brand Homes assets.

Brand Homes content guidelines

A guide to the rules for imagery, video, tone of voice, and copy.

Brand Homes glossary

Definitions to Brand Homes specific performance indicators (KPIs) and terms.

Resolving potential issues

Helpful tips and guides on how to solve or report the most common roadblocks you might encounter with Brand Homes.

Create a Brand Story

Watch this demo or follow along our step by step guide to create a Brand Story for your Brand Home.

Create a Collection and Main Stage

Watch this demo or follow along our step by step guide to create Brand Home Collections and Main Stage.

The Insights dashboard

Measure your success by analysing your Brand Homes insights and monitoring your follower growth.

Analyse your Brand Home and follower growth

This guide will show you how to navigate the Brand Home Insights dashboard to track your brand's performance, traffic and follower growth.

Measure your Collections performance

This demo and guide will show you how to track your Collections performance in the Brand Homes CMS.

Improve your representation with our inclusive messaging checklist

Make sure to be inclusive when describing products, brand home content and marketing campaigns. You can use this checklist as a tool to measure how inclusive your content is.

Brand Homes best practices - webinar

This webinar, recorded in March 2023, will give you an overview of best practices for your Brand Home.

Getting started with your Brand Story - webinar

Learn how to build customer trust and engagement by setting up a Brand Story.

Getting started with your Main Stage - webinar

Create Brand Home Collections and add a Main Stage to show off your assortment and engage customers.