Marketing

Introduction to the Ad Manager

Learn how to boost your sales and marketing impact with Zalando’s self-service advertising tool within zDirect.

Ad Manager FAQs

In this article you'll find the most frequently asked questions around the Ad Manager.

How to best promote your articles with the Ad Manager

This is a quick introduction to the best way to promote your articles by adding them to your Zalando Partner Marketing Services campaigns.

How Sponsored Products can help you grow with the Ad Manager

Get to know the ad format that can help you grow your visibility and sales.

Ad Manager: Setting up a Consideration campaign

Create a Consideration campaign - step by step

Ad Manager: Setting up a Conversion campaign

This article will show you how to build and run a Conversion campaign

zDirect Marketing module - Kickstarter incentive

The Marketing Kickstarter applies for Sponsored Products campaigns via the Ad Manager. This offer is designed for partners new to Zalando and/or Zalando Partner Marketing Services (ZMS).

Ad Manager: Sponsored Products Ads explained

A quick guide on when and how to use Sponsored Products Ads

Introduction to Brand Homes

Learn what the Zalando Brand Homes is and how it can help you foster a deeper connection and higher engagement with your customers.

Improve your representation with our inclusive messaging checklist

Make sure to be inclusive when describing products, brand home content and marketing campaigns. You can use this checklist as a tool to measure how inclusive your content is.

Introduction to Zalando Partner Marketing Services (ZMS)

Zalando Partner Marketing Services is our 360° marketing offering, connecting you to Europe's largest online fashion audience.