Marketing

Introduction to Zalando Brand Homes

Brand Homes is a free self-service platform on Zalando, empowering brand partners to create captivating brand spaces where they can showcase their stories, mission, and products.

Improve your representation with our inclusive messaging checklist

Make sure to be inclusive when describing products, brand home content and marketing campaigns. You can use this checklist as a tool to measure how inclusive your content is.

Introduction to Zalando Marketing Services (ZMS)

Zalando Marketing Services (ZMS) is our 360° marketing offering, connecting you to Europe's largest online fashion audience.

ZMS loyalty program

This article explains what the ZMS loyalty program is and how you can benefit from it.

zDirect Marketing module: ZMS Ad Manager

Boost your sales and marketing impact on Zalando with ZMS Ad Manager

ZMS Ad Manager - a quick introduction

A quick introduction to your platform for marketing campaigns on Zalando

How to best promote your articles with the ZMS Ad Manager

This is a quick introduction to the best way to promote your articles by adding them to your ZMS campaigns.

How Sponsored Products can help you grow with the ZMS Ad Manager

Get to know the ad format that can help you grow your visibility and sales.

Ad Manager: Dynamic Sponsored Products explained

This article gives you an insight into how opting for Dynamic Sponsored Products can benefit your Conversion campaign

Ad Manager: Selected Sponsored products explained

This article explains how you can manually select articles for your Conversion campaigns using Selected Sponsored products.

Ad Manager: Setting up a Consideration campaign

Create a Consideration campaign - step by step

Ad Manager: Setting up a Conversion campaign

This article will show you how to build and run a Conversion campaign

zDirect Marketing module: ZMS Kickstarter

The ZMS Kickstarter offer is for partners new to Zalando and / or Zalando Marketing Services (ZMS).