- Partner Program
Marketing
Here you'll learn how to market your business using services like Brand Homes and Zalando Partner Marketing Services.
Ad Manager
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Introduction to the Ad Manager
Learn how to boost your sales and marketing impact with Zalando’s self-service advertising tool within zDirect.
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How to set up a Consideration campaign
In this article we will show you how to set up a Consideration campaign with Sponsored Collections in the Ad Manager on zDirect or how to import your existing Brand Home Collection.
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How to set up a Conversion campaign
In this article you will learn how to set up a Conversion campaign with Sponsored Products in the Ad Manager on zDirect.
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The Ad Manager reporting interface
In this article you will learn how to navigate and customise your reports in the Campaigns breakdown module of the Ad Manager for self-service and managed campaigns, in order to make data-driven decisions.
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Ad Manager FAQs
In this article you'll find the most frequently asked questions around the Ad Manager.
Brand Homes
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Designer Brand Homes
Elevate your luxury brand experience by showcasing your brand and articles in an exclusive space.
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Sustainability guide for Brand Homes
Learn how to avoid greenwashing and build customer trust by implementing credible sustainability standards and using precise language.
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Brand Homes user settings
Learn how to add users to your account, manage multiple brands and set your notification preferences in the Brand Homes CMS.
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Create a header for your Brand Home
Watch this demo or follow along our step by step guide to create a header for your Brand Home.
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Introduction to Brand Homes
Learn what the Zalando Brand Homes is and how it can help you foster a deeper connection and higher engagement with your customers.
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Brand Homes assets review process and lead times
This article outlines the review process and timelines for submitted Brand Homes content.
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Brand Homes FAQs
Answers to the most frequently asked questions around Brand Homes.
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Brand Homes asset specifications
Guidance on formats and image dimensions as well as file types and sizes for your Brand Homes assets.
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Brand Homes content guidelines
A guide to the rules for imagery, video, tone of voice, and copy.
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Brand Homes glossary
Definitions to Brand Homes specific performance indicators (KPIs) and terms.
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Resolving potential issues
Helpful tips and guides on how to solve or report the most common roadblocks you might encounter with Brand Homes.
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Create a Brand Story
Watch this demo or follow along our step by step guide to create a Brand Story for your Brand Home.
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Create a Collection and Main Stage
Watch this demo or follow along our step by step guide to create Brand Home Collections and Main Stage.
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The Insights dashboard
Measure your success by analysing your Brand Homes insights and monitoring your follower growth.
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Analyse your Brand Home and follower growth
This guide will show you how to navigate the Brand Home Insights dashboard to track your brand's performance, traffic and follower growth.
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Measure your Collections performance
This demo and guide will show you how to track your Collections performance in the Brand Homes CMS.
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Improve your representation with our inclusive messaging checklist
Make sure to be inclusive when describing products, brand home content and marketing campaigns. You can use this checklist as a tool to measure how inclusive your content is.