Introduction to Brand Homes

Broaden your customer base across various channels and enhance your visibility. Foster a deeper connection to your audience by sharing exciting stories about your brand, values, articles, collections and collaborations. All in one tool and at no cost.

Establish a unique brand presence by utilising our Brand Homes content management system (CMS) to build a dedicated brand page and publish it on Zalando. 

Upload and manage diverse media content, effectively presenting your articles and building a loyal audience. 

Enhance engagement by curating and publishing content, which will trigger automatic, real-time email and app push notifications to your customer base. 

• A Brand Home header with an image and copy introducing the brand

• A Follow button 

• Category navigation

• 1 to max. 20 Collections and/or Brand Stories to showcase articles and stories

The Brand Home header always appears at the top of the page. To achieve an optimal customer experience, we advise creating a minimum of two Collections or Brand Stories alongside the Brand Home header.

The Collections and Brand Stories are dynamically ordered based on their performance and the expected shopping behaviour of individual customers.

Collections are a powerful tool that connects various articles with creative assets. Excite and engage customers by showcasing your key products, stories, capsules, hot drops, brand and influencer collaborations and much more.

Tell your brand's story and engage with your audience on Zalando by using Brand Stories. These vertical videos in 9:16 format are perfect for showcasing your brand's history, values and stories about your articles and collections.

• Access to the email address associated with your brand's partnership.

• Your brand has to be fully onboarded and have at least 15 SKUs live on Zalando.

1. Submit the onboarding form: Complete the initial sign-up form. Our team will create your account. This can take up to 5 business days.

2. Prepare your content: Review and gather the images, videos and copy required for your page.

3. Log in to the tool: Once you're notified via email that your account is ready, log in to the Brand Homes content management system (CMS). The 

4. Set up your Brand Home: Create your Brand Home by uploading your assets and copy.  

5. Submit for review: Submit your new set up for review. We will run your content through our quality assurance process. 

6. Publish: After we've approved your content, you can publish it live on Zalando. Once published, your content will be visible to customers on your specific Brand Home page. You can monitor your page performance and update assets at any time through the Brand Homes CMS.

• Prepare and publish a Brand Home header and at least one Collection or Brand Story for each applicable market and gender category. 

• We recommend creating at least two Collections or Brand Stories, alongside the Brand Homes header. The maximum number of content pieces (Collections and/or Brand Stories) on a Brand Homes page is 20.

After receiving access to the Brand Homes CMS, you can upload your previously prepared assets and create content you plan to share to your audience on Zalando. 

1. Upload, create and submit your content and assets for review in the Brand Homes CMS by clicking the Request review button. The approval process will depend on the type of content you submitted, and can take up to 5 business days to be reviewed by our team.

2. Once we have approved your content, open the approved Brand Homes header, Collection and/or Brand Story and click the Publish button, located next to each asset.

3. Your content will now be live and available to your audience on your Brand Home.