Marketing Services
Insights
A holistic approach to customer data
WHO WE ARE
Make smarter decisions, faster.
Elevate your brand and empower your growth through data insights from ~50M active Zalando customers.
- >240Morders per year
- 3.9BNattributed product detail page views
- 200Kdata points predicted per second
- 360°analysis, studies, dashboards
- >73Kcampaigns
Level up your business
Understand and reach customers at scale.
Unlock exceptional understanding of customers across all 25 Zalando markets with Insights. Compare your performance to competitors and make informed product and marketing decisions on and off Zalando. Gain market share and derive actionable strategies with data-driven insights.
Benchmarks
Leverage competitive retail benchmarking
Reach
Find and target your desired customers
Data insights
Gain insights from ~50M customers
Customer Journey Compass
A new way to look at individual insights
Our Benefits
Still wondering? We’ve got the data!
Customer centricity
Dive into a holistic, customer-centric assessment of your brand across the full marketing funnel.
Benchmarking at its best
Assess your brand based on individual insights and compare it to peers.
Deep customer insights
Accelerate your business with data-driven campaigns.
Take the guesswork out of your strategy
Receive personalised marketing strategies and campaign concepts for your specific needs.
Our Services
What do we offer?
Consultancy
Receive tailored and actionable recommendations based on customer, onsite, and consumer feedback analysis.
Custom-built dashboards
Track your performance on your own terms.
Measure and quantify full funnel impact
Use KPIs that indicate the expected long-term value of shopper activities.
Reach relevant audiences
Analyse audience penetration level into the relevant audience segments.
Insights x Calvin Klein Jeans
Calvin Klein Jeans exclusive
Our campaign aimed to create a big bang moment for the exclusive CKJ collection on Zalando, targeting the Gen-Z audience.
- >314Mtotal impressions
- >33.7Mengagement
- >237Moffsite impressions
