Marketing
Market your business using services like Brand Homes and Zalando Partner Marketing Services.
Zalando Partner Marketing Services
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Introduction to Zalando Partner Marketing Services (ZMS)
Zalando Partner Marketing Services is our 360° marketing offering, connecting you to Europe's largest online fashion audience.
Create your campaign strategy step by step
From market prioritisation to driving growth and profitability, explore the key levers for sustainable, long‑term success.
Understand the Customer Journey Compass
Discover how to analyse brand performance, benchmarks and customer engagement across the funnel.
Ad Manager
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Create your campaign strategy step by step
From market prioritisation to driving growth and profitability, explore the key levers for sustainable, long‑term success.
Create your Board in Content Studio
Learn how to curate your brand content and set up a Board in Content Studio.
Set up a Sponsored Boards campaign
Learn how to set up and manage a Sponsored Boards campaign in Ad Manager once your Board is published in Content Studio.
Introduction to Consideration campaigns
Discover how to drive mid-funnel engagement and explore the two Consideration ad formats available in Ad Manager: Sponsored Collections and Sponsored Boards.
Introduction to the Ad Manager
Learn how to boost your sales and marketing impact with Zalando’s self-service advertising tool within zDirect.
How to set up a Conversion campaign
In this article you will learn how to set up a Conversion campaign with Sponsored Products in the Ad Manager on zDirect.
How to set up a Consideration campaign
In this article we will show you how to set up a Consideration campaign with Sponsored Collections in the Ad Manager on zDirect or how to import your existing Brand Home Collection.
Measure your success: Your guide to campaign-level metrics
This article guides you through the campaign-level performance metrics available on your Overview dashboard for Sponsored Products (SP) conversion campaigns in Ad Manager.
Manage your campaign bids with Max CPC
Discover Maximum Cost-Per-Click (Max CPC) and how it helps your business.
The Ad Manager reporting interface
In this article you will learn how to navigate and customise your reports in the Campaigns breakdown module of the Ad Manager for self-service and managed campaigns, in order to make data-driven decisions.
Sponsored Products optimisation roadmap
This guide helps you launch, monitor and scale your Sponsored Products campaigns to improve your results.
Discover the optimised articles performance report
Understand our newly added metrics for clearer Sponsored products campaign insights.
Ad Manager FAQs
In this article you'll find the most frequently asked questions around the Ad Manager.
Brand Homes
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Designer Brand Homes
Elevate your luxury brand experience by showcasing your brand and articles in an exclusive space.
Sustainability guide for Brand Homes
Learn how to avoid greenwashing and build customer trust by implementing credible sustainability standards and using precise language.
Brand Homes user settings
Learn how to add users to your account, manage multiple brands and set your notification preferences in the Brand Homes CMS.
Create a header for your Brand Home
Watch this demo or follow along our step by step guide to create a header for your Brand Home.
Introduction to Brand Homes
Learn what the Zalando Brand Homes is and how it can help you foster a deeper connection and higher engagement with your customers.
Brand Homes assets review process and lead times
This article outlines the review process and timelines for submitted Brand Homes content.
Brand Homes FAQs
Answers to the most frequently asked questions around Brand Homes.
Brand Homes asset specifications
Guidance on formats and image dimensions as well as file types and sizes for your Brand Homes assets.
Brand Homes content guidelines
A guide to the rules for imagery, video, tone of voice, and copy.
Brand Homes glossary
Definitions to Brand Homes specific performance indicators (KPIs) and terms.
Resolving potential issues
Helpful tips and guides on how to solve or report the most common roadblocks you might encounter with Brand Homes.
Create a Brand Story
Watch this demo or follow along our step by step guide to create a Brand Story for your Brand Home.
Create a Collection and Main Stage
Watch this demo or follow along our step by step guide to create Brand Home Collections and Main Stage.
The Insights dashboard
Measure your success by analysing your Brand Homes insights and monitoring your follower growth.
Analyse your Brand Home and follower growth
This guide will show you how to navigate the Brand Home Insights dashboard to track your brand's performance, traffic and follower growth.
Measure your Collections performance
This demo and guide will show you how to track your Collections performance in the Brand Homes CMS.
Improve your representation with our inclusive messaging checklist
Make sure to be inclusive when describing products, brand home content and marketing campaigns. You can use this checklist as a tool to measure how inclusive your content is.
Brand Homes best practices - webinar
This webinar, recorded in March 2023, will give you an overview of best practices for your Brand Home.
Getting started with your Brand Story - webinar
Learn how to build customer trust and engagement by setting up a Brand Story.
Getting started with your Main Stage - webinar
Create Brand Home Collections and add a Main Stage to show off your assortment and engage customers.