- Connected Retail

Marketing
Market your business using services like Brand Homes and Zalando Partner Marketing Services.
Ad Manager
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How to set up a Conversion campaign
In this article you will learn how to set up a Conversion campaign with Sponsored Products in the Ad Manager on zDirect.
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How to set up a Consideration campaign
In this article we will show you how to set up a Consideration campaign with Sponsored Collections in the Ad Manager on zDirect or how to import your existing Brand Home Collection.

Brand Homes
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Introduction to Brand Homes
Learn what the Zalando Brand Homes is and how it can help you foster a deeper connection and higher engagement with your customers.
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Improve your representation with our inclusive messaging checklist
Make sure to be inclusive when describing products, brand home content and marketing campaigns. You can use this checklist as a tool to measure how inclusive your content is.