The Ad Manager reporting interface

The Campaigns breakdown module is a reporting interface within the Marketing module in zDirect, which provides you with enhanced, customer-centric data. It offers greater granularity, ensuring you have the insights needed to align your KPIs with your campaign objectives and ad products.

Benefit from daily updates and customisable reports accessible 24/7, reflecting the most current data and allowing you to analyse your campaign's performance, giving you the confidence to make informed decisions.

1. Log into your zDirect account.

2. Navigate to the Ad Manager by clicking on the Marketing tab and select Ad Manager.

The Campaign breakdown module offers the ability to gather valuable insights for your self-service campaigns. Additionally, on request, you can access reports for campaigns managed for you by your ZMS Consultant in order to always stay up to date on your marketing efforts.

1. Once you navigate to the Ad Manager tab, you'll land on the Campaigns breakdown page. Here, you'll see all campaigns listed.

2. Utilise the filters to sort by Campaign, Objective and newly introduced, Managed by to distinguish between self-service campaigns managed by You, or campaigns managed by ZMS.

3. Click on any campaign shown in the list and access further details.

While each campaign objective is set up with a default set of key performance indicators (KPIs) relevant to your goals, you are also able to adjust the KPI columns according to your needs. 

1. Navigate to the upper right corner to the Adjust columns button. 

2. Select the KPIs you want to display from the dropdown menu.

3. Click Save to apply your selection. 

The Campaigns breakdown page can be sorted by selecting the filters above. Sort by week/day, country, device and more, to gather insights about your campaign.

Click on any campaign displayed in the list, to access further information on the Campaign detail page. 

Review the status of your voucher for Self-service campaigns on the right side of the page.

Filter your campaigns by Channel type for a comprehensive overview of your offsite campaign performance alongside your existing onsite data.

Select the Channel type you wish to display in the Campaign breakdown overview. Additionally, Offsite campaigns are also clearly marked in the Campaign type column.

Campaigns including both Onsite and Offsite channels, are shown in the report with combined performance metrics and will be labeled as Offsite + Onsite in the Campaign type column.

To ensure you are working with the most current data, hover over the Data update status field located at the bottom centre of the Campaigns breakdown page. 

A small table will appear displaying the Module and when it was last refreshed in the Last updated at column.

Track the changes you made to your self-service live campaigns with the Edits log feature.

1. Navigate to the campaign in the Campaigns breakdown page in the Marketing module.

2. Click on the campaign you wish to get more details on.

3. Now you can review the details of your campaign on the Campaign details page.

4. On the right side of the screen click on See details under Edits log to display the changes you have made in the past.

1. Review and adjust and organise the KPIs available according to your preferences.

2. Navigate to the lower left corner underneath the Campaigns breakdown and click to download. 

3. Your report will be prepared and the download will start automatically

Below the Campaigns breakdown title we have added a glossary containing definitions for all key performance indicators (KPIs) shown in the reporting overview. It is designed to clarify the metrics tracked across conversions and considerations, providing valuable insights into campaign performance and effectiveness.

Our new Customer metrics feature with expanded coverage and refined segmentation!

To support deeper performance insights, customer metrics have been enhanced to offer greater granularity, broader compatibility and more accurate segmentation across ZMS reporting.

Previously, new and returning customer data was limited to aggregated campaign levels. With this update, you'll gain deeper and more granular insights into customer behaviour.

• Customer KPIs will now be compatible with all ZMS reporting dimensions instead of an independent tab.

• Customer KPIs will also be available for Awareness campaigns.

• This means you can report new and returning customer metrics across a wide range of breakdowns, enabling more detailed analysis to answer questions like which country is best at driving returning customers?.

We've refined the underlying logic to ensure more accurate and reliable customer segmentation.

• Edge cases have been addressed: For example, a customer placing multiple orders on the same day will now be correctly classified as new for their first order and returning for subsequent orders. This ensures more meaningful customer segmentation in your performance reports.

• We have also enabled aggregations across breakdowns, ensuring a unique customer count.

Learn more about the consumer metrics logic and benefits on your campaign insights.

You have more questions about the Ad Manager reporting interface? Find answers in this dedicated FAQ article linked below.

• • Article

  Ad Manager FAQs