Grow
Learn how to optimise your business
All topics
Analyse performance
Learn about how to analyse your performance, using the CXM KPIs, Quality Assurance requirements and zDirect analytics.
Assortment and return rates
Learn how to monitor and optimise your article assortment and improve your return rates to enhance your business's performance.
Marketing
Here you'll learn how to market your business using services like Brand Homes and Zalando Partner Marketing Services.
Profitability and market expansion
Learn how to make the most of sales events and expand into new markets.
Improve your performance
Welcome to the Analytics module on zDirect
The Analytics module on zDirect will help you grow your Partner Program business.
Sales performance feature on zDirect
The Sales performance feature is designed to give you detailed insights into your performance across articles, article types and markets in which you sell on Zalando.
Return insights on zDirect
Return insights on zDirect help you to better understand your return rates on Zalando and how to improve them.
Increasing your profitability with Zalando - webinar
This article and the recorded webinar focuses on how to build a sustainable and profitable business with Zalando.
Discover the Sales events page on zDirect
Learn how to plan, steer and analyse your performance with the new Sales events page in zDirect to maximise your success.
Making the most out of sales events
Learn how to prepare and optimise your inventory, boost your visibility and skyrocket your sales during key moments on Zalando.
How to: Understand and reduce your return rate - webinar
In this webinar, recorded in May 2025, you’ll learn how to understand and reduce your return rate through actionable insights and a live zDirect demo.
Manage article availability on zDirect
Pause and resume your articles with zDirect's Manage availability feature.
Expanding your reach to new markets
Everything you need to know about expanding into further markets with Zalando.
Introduction to the Ad Manager
Learn how to boost your sales and marketing impact with Zalando’s self-service advertising tool within zDirect.
Introduction to Brand Homes
Learn what the Zalando Brand Homes is and how it can help you foster a deeper connection and higher engagement with your customers.
Introduction to Zalando Partner Marketing Services (ZMS)
Zalando Partner Marketing Services is our 360° marketing offering, connecting you to Europe's largest online fashion audience.
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Still have questions?
If you couldn't find the answers here, you can request support from Zalando's Partner Care team.