Introduction to Zalando Partner Marketing Services (ZMS)

Zalando Partner Marketing Services (ZMS)  helps you to shape love brands, create strong customer relationships, and accelerate your business through data-infused and inspirational marketing. ZMS enables fashion, beauty, and lifestyle partners to engage with ~50 million active customers across 25 European markets on Zalando and beyond, while providing access to exclusive fashion and lifestyle audiences. Based on deep customer insights, smart marketing tools, and assortment and content creation expertise across >70K campaigns, ZMS drives customer-centric marketing for partners seamlessly from brand awareness, to consideration and conversion. 

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  Service Request for Zalando Partners

• Customer-centric marketing campaigns along the entire path to purchase

• We help you to drive awareness, consideration and conversions for your brand and products

• Activate our large customer base across 25 European markets 

• Drive the success of your product drops 

• Gain a deep customer understanding based on our data and reports

• Create inspiring content and brand experiences across different touchpoints

ZMS helps partners to achieve their branding and growth targets based on its data-driven marketing capabilities through four key service areas: 

The Ad Manager is the all-in-one marketing tool that puts you in the driver’s seat, designed to help your brand thrive on Zalando. With intuitive features and profound insights, you control your brand’s presence, from consideration to conversion campaigns.

• Campaign Control: Manage campaigns easily, from launch to optimization.

• Data-Driven Success: Leverage audience insights to fine-tune your strategies.

• Sponsored Collections: Capture customer interest with Sponsored Collections featured on the Zalando Home Page. Engage new and existing customers with your brand and products, and foster deeper connections with the Zalando audience.

• Sponsored Products: Boost sales by seamlessly integrating your promoted SKUs into the shopping experience on catalogue and product detail pages. Turn prospects into purchasing customers right at the digital point of sale. 

• Unified Reporting: Stay in control with our enhanced reporting tools, available 24/7 on zDirect. Unified Reporting allows you to analyse the success of campaigns which you are running on your own via the Ad Manager, as well as managed campaigns, which ZMS runs for you.

Find out more about the Ad Manager below:

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  zDirect Marketing module: Ad Manager

  Boost your sales and marketing impact on Zalando with Ad Manager

Looking for more information? Watch the Sponsored Products tutorial, and the Sponsored Collections demo. Please also see our downloadable Partner Guide.

ZMS supports you from comprehensive media strategies and consultancy, to smart marketing tools which put you in the driver's seat. Connect with ~50 million active customers through data-driven and inspirational formats on Zalando, media planning beyond Zalando, and authentic influencer marketing. Reach and inspire your audience with dedicated awareness, consideration and conversion formats which help you to connect with customers seamlessly along the entire customer journey. Elevate your brand with customer-centric campaigns across 25 European markets. Select between various formats on Zalando, formats on social media and further digital channels, such as display ads, paid search and Youtube video ads, to boost your marketing and brand impact.

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  Discover our Media services here

ZMS gives you the key to understanding consumers’ behaviour on Zalando, empowering you to make data-driven decisions. You will gain access to purchase, onsite, and customer survey data including competitor benchmarks. Dive into a holistic, customer-centric assessment of your brand across the full marketing funnel. Leverage our consulting and research services to access data-driven insights from tens of millions of active customers. This way you can optimise your strategy, product and marketing plans based on concrete facts and discover new opportunities to position and grow your brand.

ZMS develops and produces integrated campaign concepts across all touchpoints - from creation, ad formats, and styled product detail pages on Zalando all the way to social media and further touch-points. Benefit from deep creative and assortment expertise for creating content for fashion, beauty and lifestyle marketing. Leverage storytelling, content creation and production services to inspire your audience. Benefit from seamless concepts on Zalando, offsite, for onsite experiences, events, out of home and more. Our creative team also develops tailored onsite experiences, landing pages and interactive features that drive engagement and conversions.

See below for an overview of the different ad formats.

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  Click here for an overview of the different ad formats

If you like to know more about Zalando Partner Marketing Services and the opportunities available to you:

• Get in touch here!

• Read our case studies

• Explore our website