Partnership models
Here’s how we work together with you to reach the right customers.
Our curated offering
There are three models we offer to you as a partner on Zalando that connect you to around 50 million customers across 25 markets. We offer you a curated, quality platform and a highly attractive multi-brand environment. To ensure our quality and brand-safety promises, we only invite brands that we know our customers will love. We ask for your understanding that we do not accept direct applications.
WHOLESALE
Powerful growth and customer insights with Wholesale
With our Wholesale partnership model, you leverage Zalando as a powerful distribution channel while enabling elevated experiences for customers with your brand. We take care of the rest.
Wholesale
How it works
We buy your assortments
We work with you to build gorgeous assortments that your customers will fall in love with.
We take care of everything else
As the legal stock owner, we take care of order and payment processing, logistics, and customer service. That's less for you to worry about!
WHOLESALE
What makes it so good?
Benefit from the expertise of our buyers, and develop assortments together.
Get access to your customers' online shopping behaviour via the Zalando Retail Center.
We take care of order and payment, logistics and customer service processes .
Helmut Lang debut editorial
Zalando provides you with a canvas for immersive storytelling–seamlessly integrated with inspirational editorial content.
PARTNER PROGRAM
Control, flexibility and market expansion with Partner Program
Zalando is Europe’s leading fashion platform with access to more than 50 million active customers across 25 European countries through our marketplace model, the Partner Program. You remain in the driver's seat and set your own prices, track your real-time performance at any time, and retain ownership and control over assortment, branding, marketing and logistics.
Partner Program
How it works
Set your own prices
The easiest way to build up a profitable e-commerce business and get direct access to around 50 million customers in 25 markets in Europe.
Steer your business
Access all your analytics, business insights, peer benchmarks, and platform tooling on zDirect — Zalando’s Partner Program portal.
Market expansion made easy
Unlock Europe with us! Partner Program is the easiest way to build up a profitable e-commerce business and get direct access to more than 50 million customers in 25 markets in Europe.
Build your own brand homepage
*Build customer loyalty through a dedicated Zalando onsite page for your brand.
Logistics made easy
Use your own logistics or save on shipping costs with Zalando Logistics Solutions (or a mix of both!)
PARTNER PROGRAM
What makes it so good?
Retain control over your assortments, stock depth and pricing.
Access analytics, business insights, peer benchmarking, and platform tooling on zDirect – our Partner Program portal.
Use your own logistics or save on shipping costs with Logistics Services (or a mix of both).
Use Marketing Services to design unforgettable campaigns and connect with customers at every stage of their journey
Partner Program
Meet the people behind our partnership with lululemon
Every brand and retailer we work with has different approaches, requirements, and capabilities. One thing they all have in common, however, is our unique approach to these partnerships.
We are committed to breaking the corporate stereotype of “in business, nothing is personal”. We aim to do the exact opposite. We take business personally.
With this principle in mind, we set out to bring a few people behind the launch of our collaboration with lululemon to the forefront. Through interviews and conversations with leaders across lululemon and our teams, we found out how each of their relationships with movement influences their lives – both personally and professionally.
PARTNER PROGRAM
Unlock your full potential with Zalando Partner University
Dive a little deeper with our learning materials, designed to help you succeed on Zalando.
CONNECTED RETAIL
Bring offline stock online with Connected Retail
With Connected Retail, brick-and-mortar stores have access to millions of online customers and benefit from added visibility and sales.
Connected Retail
How it works
Export your inventory data and start selling on Zalando
Set up an export of your inventory data from your merchandise management system to our system.
Pack and ship orders direct from your store
The Connected Retail Tool prints all shipping documents automatically. You simply place them inside the package.
We process payments
We process payments, deducting commission and transferring the revenue.
CONNECTED RETAIL
What makes it so good?
Receive incoming orders via our easy to use Connected Retail tools
Be in full control of article prices at all times
Get extra visibility on your offline stock by bringing it online
Connected Retail
Steer your business with our tools
Check out more info about the tools we've built to help you steer your Connected Retail business with us.
CONNECTED RETAIL
Dive a little deeper: Connected Retail
Dive a little deeper with our learning materials, designed to help you succeed on Zalando.
Tools for partners
Learn about the tools that you have access to as a partner to steer your business on Zalando.
Explore now
