Marketing Services
Ad Manager
Take the driver’s seat with self-service tools to boost engagement, conversions, and loyalty on Europe’s leading fashion platform.
WHO WE ARE
Steer success with our all-in-one marketing tool
Take control of your advertising strategy with the Ad Manager. Sit in the driver’s seat and steer your success with precision. Access data and insights to optimise campaigns and maximise sales, product visibility and customer engagement. Empower your brand with the Ad Manager and drive your advertising to new heights.
- 76,5Mattributed sold items
- 4.17BNattributed product detail page views
- > 200Kdata points predicted per second
- 360°reporting
WHY IT MATTERS
Reach 50M+ engaged shoppers with your brand maximizing
- 01Visibility : Ensure your products appear at critical moments of the customer journey.
- 02Engagement: Foster deeper customer connections through Sponsored Collections with exciting products and content.
- 03Sales: Drive conversions with Sponsored Products that capture attention and turn interest into action.
- 04Insights : Benefit from holistic 24/7 reporting, customer-centric campaign KPIs and insights
Start using the Ad Manager today and take control of your brand’s success.
Learn more
AD MANAGER BENEFITS
Benefits at glance
24/7 access
to your campaigns and reports on the Ad Manager with daily updates, also for managed campaign reports—so you can make real-time adjustments and optimize anytime.
Control
to benefit from ongoing control about your product availability, stock and marketing planning.
Customize
to create a tailored set up for your consideration and conversion campaigns.
Expand
to unlock additional incentives. Use automated Global Budget campaigns or tailored Country Budget campaigns.
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CAMPAIGN FORMATS
Sponsored Collections
Sponsored Collections amplify brand visibility through strategic homepage placements, including teasers and carousels. Designed to drive the consideration phase, they consistently deliver strong performance across key KPI
- +255%brand follows
- +12% PDP views
- +24% add to wishlist
- +17%add-to-basket
CAMPAIGN FORMATS
Sponsored Products
Boost conversion by increasing your product visibility in the Zalando catalog, product detail pages, and product pages to drive more sales. Increase your assortment sales and acquire new customers by either boosting your overall assortment with Dynamic Sponsored Products or promoting specific products with Selected Sponsored Products.
- 01Item Sales
- 02Attributed GMV
- 03New Customers
- 04Return on Ad Spend
Set up your self-service campaign
Boost consideration with Sponsored Collections or drive conversions with Sponsored Products
Set up my campaign
Reports and insights
Data-driven & holistic campaign insights
Access your campaign results 24/7 for your self-service campaigns on the Ad Manager, as well as for your managed campaigns on Zalando and beyond.
- 0124/7 Access: all results, for self-service and managed campaigns
- 02Data-driven: customer-centric KPIs and campaign insights
- 03Customised: tailor the reporting view to your needs
- 04Holistic view: campaigns on Zalando and offsite channels
Ad Manager x DK Company
Sponsored collections with DK Company
ZMS partnered with MY ESSENTIAL WARDROBE in order to understand the ability of the Sponsored Collections offering to drive Zalando customer consideration with the brand.
- 51%uplift in add to cart
- 72%uplift to brand wishlist
- 354%uplift in brand followers
- 67%uplift in PDP views
Ad Manager x FRAAS
Sponsored products with FRAAS
ZMS partnered with FRAAS to increase visibility in key country categories during Peak Season, the most important time of the year in e-commerce, leveraging the brand’s strong heritage and commitment to quality, trends, and sustainability.
- 12.7%Conversion Rate
- 1MImpressions
- 80KPDP Views
- +44%GMV
- 15.51ROAS
Ready to Drive Brand Growth and Boost Conversions?
Increase brand visibility or drive immediate sales with Ad Manager and achieve your goals through tailored self-service campaigns.
Get in touch
