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Partner Program

Connected Retail

Marketing Services

Ad Manager

Take the driver’s seat with self-service tools to boost engagement, conversions, and loyalty on Europe’s leading fashion platform.

WHO WE ARE

Steer success with our all-in-one marketing tool

Take control of your advertising strategy with the Ad Manager.  Sit in the driver’s seat and steer your success with precision. Access data and insights to optimise campaigns and maximise sales, product visibility and customer engagement. Empower your brand with the Ad Manager and drive your advertising to new heights.

  • 76.5Mattributed sold items
  • 4.17BNattributed product detail page views
  • > 200Kdata points predicted per second
  • 24/7access to campaigns reporting

WHY IT MATTERS

Reach 50M+ engaged shoppers with your brand maximizing

  • Visibility

    Ensure your products appear at critical moments of the customer journey.

  • Engagement

    Foster deeper customer connections through Sponsored Collections with exciting products and content.

  • Sales

    Drive conversions with Sponsored Products that capture attention and turn interest into action.

  • Insights

    Benefit from holistic reporting, customer-centric campaign KPIs and insights

benefits at a glance

Maximize your marketing impact with self-service campaigns

Take full control of your consideration and conversion campaigns. The Ad Manager gives you 24/7 access to your campaigns and reports with daily updates, also for managed campaign reports, so you can make real-time adjustments and optimize anytime. Maintain oversight of product availability, stock, and marketing planning, ensuring seamless execution. Customize your campaigns to match your goals, and expand your reach with exclusive incentives, whether through automated or tailored campaigns setups.

Learn more and take control of your brand’s success

CONSIDERATION CAMPAIGN

Sponsored Collections

Sponsored Collections amplify brand visibility through strategic homepage placements, including teasers and carousels. Designed to drive the consideration phase, they consistently deliver strong performance across key KPI

  • +255%brand follows
  • +12% PDP views
  • +24% add to wishlist
  • +17%add-to-basket
CONVERSION CAMPAIGN

Sponsored Products

Boost conversion by increasing your product visibility in the Zalando catalog, product detail pages, and product pages to drive more sales. Increase your assortment sales and acquire new customers by either boosting your overall assortment with Dynamic Sponsored Products or promoting specific products with Selected Sponsored Products.

Set up Sponsored Product campaign

Reports and insights

Data-driven & holistic campaign insights

Access your campaign results 24/7 for your self-service campaigns on the Ad Manager, as well as for your managed campaigns on Zalando and beyond.

Read more

  • 0124/7 Access: all results, for self-service and managed campaigns
  • 02Data-driven: customer-centric KPIs and campaign insights
  • 03Customised: tailor the reporting view to your needs
  • 04Holistic view: campaigns on Zalando and offsite channels

Ad Manager Success Stories

Case studies

DK Company My Essential Wardrobe

ZMS partnered with MY ESSENTIAL WARDROBE in order to understand the ability of the Sponsored Collections offering to drive Zalando customer consideration with the brand.

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Sponsored Products with FRAAS

ZMS partnered with FRAAS to increase visibility in key country categories during Peak Season, the most important time of the year in e-commerce, leveraging the brand’s strong heritage and commitment to quality, trends, and sustainability.

Explore now

Ready to Drive Brand Growth and Boost Conversions?

Increase brand visibility or drive immediate sales with Ad Manager and achieve your goals through tailored self-service campaigns.

Get in touch