Sponsored Products with FRAAS
FRAAS Peak Season
As a 5th generation family-owned business, we found our grounding as an international company founded in tradition and heritage.
Today, FRAAS relies on the perfect mix of proven quality standards, trends, sustainable production, and fresh ideas: scarves are simply our world.
We partnered up with ZMS to create visibility in our key country categories at the most important time of the year in e-commerce, Peak Season.
Objectives
• New fresh designs & classics
• Lay a foundation for the upcoming season
• Singles Day & Cyber Week
Smart strategy to stand out
A big budget isn’t essential for great KPIs. What matters is selecting the right countries, ranges, and using a well-optimized algorithm. During peak season, it’s key to highlight new items and maintain top-page visibility. Attractive model photos capture attention and drive conversions.
- 12.7% Conversion Rate
- 80KPDP Views
- 1M Impressions
- +44% GMV
- 15.51ROAS
“ We have been using the Zalando ZMS Manager since the beginning of 2022 and have been testing various strategies ever since. By constantly developing the tool further, we have been able to complete some campaigns with great results (adjustments and KPIs that do not meet the expectations are part of the learning process). This campaign in November 2023 for Singles Day and Cyber Week showed us that both we and Zalando are learning more and more about customers and what they are looking for. ”
FerdinandMarketplace Manager Zalando
