Profitability and market expansion
Learn how to make the most of sales events and expand into new markets.
Sales events
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Join Zalando's sales events (including Cyber Week 2025)
Discover our current and upcoming sales events such mid-season sale (MSS), Singles' Day, Cyber Week 2025, or end-of-season sale (EOSS) and increase your profitability on Zalando.
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Discover the Sales events page on zDirect
Learn how to plan, steer and analyse your performance with the new Sales events page in zDirect to maximise your success.
Elevate your business
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Optimise your stock and maximise sales
A step-by-step guide to using zDirect analytics for better stock management.
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Making the most out of sales events
Learn how to prepare and optimise your inventory, boost your visibility and skyrocket your sales during key moments on Zalando.
Expand to new markets
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Increasing your profitability with Zalando - webinar
This article and the recorded webinar focuses on how to build a sustainable and profitable business with Zalando.
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Market expansion via zDirect for ZFS partners
Expand your business through zDirect, enable new markets without needing to connect to Zalando APIs.