Profitability and market expansion
Learn how to make the most of sales events and expand into new markets.
Sales events
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Join Zalando's sales events (including Cyber Week 2025)
Discover our current and upcoming sales events such mid-season sale (MSS), Singles' Day, Cyber Week 2025, or end-of-season sale (EOSS) and increase your profitability on Zalando.
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Discover the Sales events page on zDirect
Learn how to plan, steer and analyse your performance with the new Sales events page in zDirect to maximise your success.
Elevate your business
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How to optimise your stock performance
This video will guide you on how to plan and optimise your stock performance to maximise profitability.
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How to optimise your CXM performance (Part 2)
In this video, we will guide you through a number of important ways to optimise your performance within our Customer Experience Model, also known as CXM.
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Making the most out of sales events
Learn how to prepare and optimise your inventory, boost your visibility and skyrocket your sales during key moments on Zalando.
Expand to new markets
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Increasing your profitability with Zalando - webinar
This article and the recorded webinar focuses on how to build a sustainable and profitable business with Zalando.
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Market expansion via zDirect for ZFS partners
Expand your business through zDirect, enable new markets without needing to connect to Zalando APIs.