Expanding ratings and reviews on Zalando
Enrich your product detail pages by syndicating your existing ratings and reviews to Zalando.
Increase sales with customer reviews
In e-commerce, user-generated content (UGC) like ratings and reviews heavily influences customers buying decisions. We recognise that genuine customer feedback can significantly boost conversion rates, build trust and reduce article returns.
Maximise your brand's impact by integrating existing ratings and reviews from your other e-commerce sites to Zalando, by entering a partnership with Bazaarvoice.
Learn more about ratings and reviews on Zalando, by clicking the article linked below.
About Bazaarvoice
Bazaarvoice is a technology company based in Austin, Texas, that provides software allowing brands and retailers to collect and display several types of user-generated content (UGC) on their e-commerce websites.
Bazaarvoice offers guidance based on existing rating and reviews setups to maximise your brand's impact. Their research further emphasizes the power of reviews, showing that 47% of consumers find reviews most helpful during article research. Their insights also show that and even just having reviews can lead to higher conversion rates and lower return rates.
Further services offered by Bazaarvoice:
Product ratings and reviews
Questions and answers
Sampling
Visual and social content
Insights
Social commerce and social publishing
Bazaarvoices network consists of 13000+ brands, 12.9B+ displayable syndicated and native reviews. BV is currently having 13,000+ retailers with monthly 2.2B shoppers and supporting 3.6B products.
Important
This feature is rolling out gradually.
Optimise your review presence on Zalando
Leverage Bazaarvoice to optimise your brand presence online by syndicating ratings and reviews across your sales channels.
What is syndication?
Rating and review syndication is the process of sharing customer ratings and reviews across multiple online platforms. This allows you to amplify your customers' feedback and build trust with potential buyers on various channels, including your website, retailer sites and social media.
Benefits of syndication
Increase visibility: Syndication helps you reach a wider audience with your customer feedback, increasing the likelihood of potential buyers seeing positive reviews.
Enhance trust: Sharing reviews across various platforms builds social proof and helps customers feel more confident in making a purchase.
Improved search engine optimisation: Positive reviews can positively impact your search engine optimisation (SEO) ranking, making it easier for customers to find your brand online.
How to get started
Scenario 1: You have reviews on your site but are not a client
This presents a significant opportunity to enhance your brand's visibility and sales performance on Zalando. By integrating into the Bazaarvoice network, your existing customer reviews can be syndicated directly to your product detail pages on Zalando, providing essential social proof to a broad consumer base.
Expand your reach: Your reviews will be displayed on Zalando, accessing a large audience and influencing purchase decisions.
Increase your conversion rate: Articles with ratings and reviews typically achieve higher conversion rates as articles without any customer feedback.
Reduce returns: Empower customers to make more informed purchasing decisions, which can decrease returns for your articles.
Operational efficiency: Centralised review management through Bazaarvoice can streamline your processes.
Content authenticity: Bazaarvoice's robust moderation and fraud prevention systems uphold the authenticity of syndicated content, fostering consumer trust in 47 languages and moderation support via machine and human moderation.
How to join the Bazaarvoice network
Start syndicating reviews to Zalando by following this step by step guide.
1. Get in touch with Bazaarvoice by submitting your information through this link.
2. Discuss their ratings and review platform and syndication services with the Bazaarvoice sales team. They will also give you guidance on the onboarding process.
3. Integrate your existing ratings and reviews into their platform by collaborating with your contact at Bazaarvoice.
4. Ensure product catalogue completeness as this is a critical prerequisite for successful syndication. This includes all required elements such as:
Product name
Brand Name
Category
GTINs
Product Description
Product Page URL
Product Image URL
5. Enable syndication to Zalando. Once your product catalogue has been validated by Bazaarvoice, they will facilitate the syndication to the Zalando network.
Scenario 2: You have reviews on your site and are already a client
As an existing Bazaarvoice client, your brand is well-positioned to leverage your reviews on Zalando. Enable seamless syndication of your existing reviews to Zalando, where they will appear on your product detail pages through your Bazaarvoice account.
Syndication mechanism
Provided your assortment catalogue is onboarded accurately and completely, your ratings and reviews will automatically syndicate to Zalando. Bazaarvoice matches articles across various catalogues using identifiers such as GTINs (UPCs, EANs, MPNs).
Recommended actions
Verify article catalogue health
Confirm that your article catalogue in the Bazaarvoice portal is correct and contains all necessary elements for syndication in order to avoid incomplete information to impede syndication.
Product name
Brand name
Category
GTINs
Product description
Product page URL
Product image URL
Monitor syndication performance
Utilise the outbound syndication dashboards in your Bazaarvoice portal to access detailed performance metrics. This data can inform you about opportunities for improving retail product coverage.
Maintain review volume
Continue to generate new review content to sustain conversion rates. The recency and quantity of reviews are directly correlated with their effectiveness.
Scenario 3: You currently have no reviews on your site
If your brand does not currently collect customer ratings and reviews on your own website, there is no immediate action required regarding Bazaarvoice syndication to Zalando. User-generated content is a proven asset for driving sales and fostering brand loyalty. We recommend implementing a review collection strategy as an additional opportunity to increase your sales performance.
Read the below linked article to learn how ratings and reviews can benefit your sales performance:
Consider these actions
Evaluate available solutions for collecting reviews on your e-commerce platforms. Many platforms offer integrated rating and review functionalities.
Understand the strategic advantages of initiating a review program, specifically its potential to enhance customer trust and product visibility.
Moderation of submitted reviews
All reviews shown on the product detail pages are moderated in order to avoid inappropriate language or details. Customers have to adhere to the linked below terms and conditions.
If you spot a potential violation, you can report it by using the Report button underneath the review. The content moderation team will review and either reject or approve the claim.
Additional resources
For questions regarding integration or partnership with Bazaarvoice or Zalando's ratings and reviews program, please contact our team at: partnerships-reviews@zalando.de