Ratings and reviews on Zalando
Learn how ratings and reviews can help you improve conversion and customer engagement.
Customer feedback on product detail pages
Customers on Zalando can rate and review articles they have purchased, directly on the web page or through the Zalando app. This includes a star rating from 1-5 and a written review. These reviews are the customer’s opportunity to share detailed feedback on the article.
Additionally, we enrich Zalando native ratings and reviews through rating and review syndication.
All ratings and reviews appear on the product detail page (PDP) and show the average star rating and how many reviews have been submitted.
Note: Ratings and reviews are currently available on all core fashion articles excluding designer and lounge, preowned will follow.
How ratings and reviews can benefit you
User-generated content (UGC), such as ratings and reviews, greatly influences customer's buying choices, especially in e-commerce. This is crucial as 90% of customers read online reviews before buying, and 88% take action after reading positive reviews.
Increase conversion
Reviews allow customers access to authentic feedback and details from a larger community. This can have a positive impact on a customer’s purchasing decision.
Enhance customer trust and engagement
By reading and leaving reviews, customers may feel part of the larger Zalando community. This can increase the amount of time they spend shopping on Zalando.
Reduce returns
Ratings and reviews are an additional way for customers to specify article attributes and enhance the information we display on our product detail pages. This can help decrease return rates.
What is syndication?
Rating and review syndication is the process of sharing customer ratings and reviews across multiple online platforms. This allows you to amplify your customer feedback and build trust with potential customers on various channels, including your own website, retailer sites and social media.
We syndicate ratings and reviews through our partnership with Bazaarvoice. Additionally to sharing customer reviews across channels they offer guidance based on existing review setups to maximise your brand's impact.
How to syndicate ratings and reviews
Learn how to expand ratings and reviews on Zalando through a partnership with Bazaarvoice.
Moderation of submitted reviews
All reviews shown on the product detail pages are moderated in order to avoid inappropriate language or details. Customers have to adhere to the linked below terms and conditions.
How to report potential violations
If you spot a potential violation, you can report it by using the Report button underneath the review. The content moderation team will review and either reject or approve the claim.