Dare to be bold

Our vision is to be the ecosystem for fashion and lifestyle e-commerce across two growth vectors, B2B and B2C. We now enable you to grow across all digital channels, on and off Zalando.

David SchneiderStrategic Partnerships

Closer to what matters

Our strategy

  • Inspiring and entertaining

    We transcend the transactional, driving deeper engagement and increasing advertising revenue

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  • Differentiating through quality

    We offer high equity brands, products, content, and a flawless customer experience

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  • Expanding into lifestyle

    We cover more areas of your customers lives, combining a valid assortment with an elevated experience

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  • Enabling partners on and off Zalando

    We open up our logistics infrastructure, software and service capabilities to become a key enabler for partners both on and off Zalando.

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Our strategic future

Assortment to branding. Marketing to logistics. Start to finish.


Simplifying the partner experience

Smarter tools. Greater access. Deeper understanding.

Creating a clear and distinct partner experience is important to us, so alongside the Zalando brand, we’re refreshing the look and feel of our partner-facing offerings.

Introducing: Zalando Partner, a unified grouping of our services and offerings on Zalando. Creating a unified and simplified experience for you our partners, to take full advantage of the power of our platform.

TOMORROW TODAY

Here’s how we’re shaping the industry: