Energy to dream with On

On, the innovative running brand, set out to make a splash as a new addition to Zalando with an unforgettable launch campaign. Our goal was ambitious: to seamlessly integrate On into the Zalando ecosystem while propelling their Cloudmonster 2 running shoes to the forefront of consumers' minds across multiple markets.

• Create a successful launch campaign

• Boost awareness to the brand and its assortment

• Highlight product benefits and foster community engagement

We collaborated with six German-based influencers who created 18 posts and 24 stories in total. They achieved a reach of 495k and 583k impressions.

To raise awareness of On and its diverse assortment, we crafted a multi-faceted 360° campaign, produced by ZMS, that spotlighted the brand's unique identity and innovative products. Central to this effort was the strategic curation of compelling content, amplified through local events designed to resonate with On’s target audience. By announcing On's launch at Zalando, we captured consumer interest and laid the groundwork for a lasting brand presence.

Showcasing selected products as the ideal sports companions, we highlighted the Cloudmonster 2’s benefits in various sport sessions. This approach not only demonstrated the practical advantages of On’s footwear but also fostered community engagement, encouraging runners to join collective events. Through these initiatives, we strengthened the connection between the brand and its audience, driving both awareness and conversion.

Using On and ZMS combined storytelling power, we went beyond catalogue shopping and created brand discovery journeys on the platform, putting the customer at the center of everything we do.