Marketing Services
Media
Reach and engage fashion and lifestyle customers across Europe
WHO WE ARE
Boost your impact.
Supercharge your brand with our unrivalled media solutions and expertise. We support you from comprehensive media strategies and consultancy, to smart marketing tools which put you in the driver's seat of your marketing planning. Connect with ~50 million active customers through data-driven and inspirational formats on Zalando, media planning beyond Zalando, and authentic influencer marketing.
- 68.2Mattributed sold items
- 10Mattributed daily product detail page views
- 180Kattributed daily sold items
Level up your business
Connect with customers, seamlessly.
Today, connecting with customers goes beyond screens. Elevate your brand with customer-centric media strategies with exciting Zalando onsite placements and experiences, effective audience targeting and formats on social and beyond. Reach and inspire your audience with dedicated awareness, consideration and conversion formats which help you to connect with customers seamlessly along the entire customer journey.
Reach
Maximize your brand's visibility
Impact
Use strategies from awareness to conversion
Engagement
Foster customer connections on and off Zalando
Expansion
Grow across 25 European markets
Our Benefits
As easy as it gets, as impactful as possible.
Customer-centric media approach
Take the guesswork out of your marketing strategy with our data-driven media formats. Inspire customers, drive engagement and maximize your sales.
Awareness: be top of mind
Reach, inspire, and excite relevant customers to boost your brand awareness. Lay the foundation and influence perception with Sponsored Brands. Awareness campaigns are crucial for securing your brand's share of voice and driving your brand perception.
Consideration: foster deeper connections
Reach, inspire, and excite relevant customers to boost your brand awareness. Lay the foundation and influence perception with Sponsored Brands.
Conversion: turn potential customers into purchasing ones
Turn interest and consideration built earlier into a tangible outcome. Drive revenue and business growth with Sponsored Products.
Our benefits
What we offer
Exclusive access to Zalando formats
Book 360° campaigns via our Partner Consultancy or set up your campaigns directly on the Ad Manager
Integrated media strategies
Leverage Zalando's data-driven insights for integrated media strategies that amplify your brand's impact across all channels
In-depth campaign analytics and end-to-end reporting
Benefits from profound KPIs for all campaign types and flexible 24/7 access to your reports
What are our media formats?
Download our media portfolio and learn about our formats across Zalando, web, and social channels.
Media x New Balance
Run your way with New Balance
Fostering community and increasing brand awareness around the Berlin Marathon 2023
- >16Mimpressions
- >67Kclicks
- 2.24ROAS
