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Partner Program

Connected Retail

Articles

Learn how to manage your articles

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Onboard and manage articles to get them ready for sale on Zalando, with handy guides to managing your seasons, article sizes and using the zDirect features.

Add article attributes and material information to your articles. You'll also learn how to select the right silhouette for your articles.

Here you’ll find every one of Zalando’s general and assortment specific image and video guidelines. These contain technical image requirements, as well as best practice image examples and article styling tips.

Find all information to understand and fix article errors, and issues such as blocked or rejected articles, SKU problems, and common article status codes here.

Find here all information on how to add and manage prices and discounts for your articles, while staying compliant with Zalando and EU pricing rules.

Enrich your articles with high-value attributes

    High-value attributes and the new Attributes insights dashboard

    Learn how to enrich your articles with high-value attributes, elevating your Product Detail Pages (PDPs), with the help of the new Attributes insights dashboard.

      How to map high-value attributes

      Learn how to map your high-value attributes in your in-house or integrator system.

        Pilot: Upload raw data on zDirect to enrich your articles

        Learn how to upload your raw data via zDirect to enrich your live article listings automatically.

        Recently updated

          Season retagging

          Retagging is the process of updating an article’s designated season. Find out how and when you can do this in this article.

            Key dates for managing your articles

            Plan ahead with the key dates for season switches, retagging and assortment quality measures.

              Seasonal timeline and season switch

              Find out how the seasonal timeline works at Zalando and what happens during a season switch.

                Enrich your live articles

                Learn how to automatically update your live articles via API or XML-feed, saving you time and increasing your add-to-cart rate.

                  Automated live article enrichment: All supported attributes

                  A complete list of attributes we can automatically add to your live article data.

                    Raw data uploads: All supported attributes

                    A complete list of attributes and their values our AI can predict to enrich your articles via raw data uploads in zDirect.

                    Still have questions?

                    If you couldn't find the answers here, you can request support from Zalando's Partner Care team.

                    Send a support request