Key dates to remember for 2024
These dates include new article onboarding date, season switch, retagging submission deadline, and assortment quality measures.
This article will give you an overview of all the dates that you will need to keep in mind throughout the calendar year 2024. These dates include new article onboarding date, season switch, retagging submission deadline, and assortment quality measures.
Season switch dates per market from SS24 to AW24
Market(s) | Switch dates | Old seasons in the sale section | Min. discount rate required for old season articles |
|---|---|---|---|
DE, AT, CH | 07.08.2024 | SS24 & AW23 | 15% |
IT | 26.08.2024 | SS24 & AW23 | 15% |
, ES | 22.08.2024 | SS24 & AW23 | 15% |
NL | 07.08.2024 | SS24 & AW23 | 15% |
BE | 12.08.2024 | SS24 & AW23 | 15% |
FR | 07.08.2024 | SS24 & AW23 | 15% |
UK, IE | 07.08.2024 | SS24 & AW23 | 15% |
SE, NO, DK, FI | 07.08.2024 | SS24 & AW23 | 15% |
LT, LV, EE | 12.08.2024 | SS24 & AW23 | 15% |
PL | 14.08.2024 | SS24 & AW23 | 15% |
SI | 16.08.2024 | SS24 & AW23 | 15% |
HR, RO, HU | 07.08.2024 | SS24 & AW23 | 15% |
CZ, SK | 09.08.2024 | SS24 & AW23 | 15% |
1.You can either take full advantage of the season switch by adapting your prices to the minimum discount before the official switch date listed on the above table per market.
2.Or you simply pick the highest minimum discount rate across all the markets.
What is the Assortment relevance review?
Our Article relevance review process looks at the following four metrics:
Click-through-Rate (CTR) Customers indicate the relevance of an article by clicking on articles found in the catalog compared to other articles weighted by their visibility.
Product Detail Page Conversion Rate (PRP CR) Customers indicate the relevance of an article by viewing the article on the product detail page and deciding to purchase it (PDP CR).
# of purchases over a certain period of time Customers indicate the relevance of an article by purchasing the article on Zalando.
High Return Rate
Return rates are a key indicator of article relevance. A high rate of returns by customers signal potential issues, such as article quality, size, or delivery, impacting customer satisfaction.
We are allowing each article time to showcase its performance before we measure and compare it to similar articles on the market. When an article doesn’t perform well, based on the customer-driven metrics mentioned above, it will either be moved to lower visibility or fully deactivated.
In case of lower visibility, the articles will get the attribute “low_visibility” under the Visibility column, which can be seen in the Article Listing CSV file. Please see more information in the article regarding the Assortment relevance review process here.
In case of deactivation the articles will get the status code ‘ZABLO_02’ (Assortment cleaning by Partner Program).
Deactivated articles cannot be reactivated. Articles with reduced visibility will be returned to higher visibility if their performance improves accordingly.
What is retagging?
Please find more information about our season retagging process here:
What is the Basics review?
Basic articles need to have a Size Availability Rate (SAR) of >85% and a GMV of >€1000 to remain part of that season. If these requirements are not met the article will be back-tagged to the current season.
Dates for article onboarding, retagging and assortment quality measures
Month | Date | Event | Description |
|---|---|---|---|
January | 05.01.24 | Retagging | Deadline for retagging submissions |
19.01.24 | Retagging | Deadline for retagging submissions | |
23.01.24 | Basics Review | Basics articles with SAR of <85% and GMV of <1000€ will be backtagged to AW23 | |
February | 31.01.24 | Assortment relevance review | Execution low visibility based on Click-through-Rate (CTR), Product Detail Page Conversion (PRP CR) and # of purchases over a certain period of time |
02.02.24 | Retagging | Deadline for retagging submissions | |
16.02.24 | Retagging | Deadline for retagging submissions | |
20.02.24 | Basics Review | Basics articles with SAR of <85% and GMV of <1000€ will be backtagged to SS24 | |
March | 29.02.24 | Assortment relevance review | Execution low visibility based on Click-through-Rate (CTR), Product Detail Page Conversion (PRP CR) and # of purchases over a certain period of time |
01.03.24 | Retagging | Deadline for retagging submissions | |
15.03.24 | Retagging | Deadline for retagging submissions | |
19.03.24 | Basics Review | Basics articles with SAR of <85% and GMV of <1000€ will be backtagged to SS24 | |
29.03.24 | Retagging | Deadline for retagging submissions | |
April | 29.03.24 | Assortment relevance review | Execution low visibility based on Click-through-Rate (CTR), Product Detail Page Conversion (PRP CR) and # of purchases over a certain period of time |
12.04.24 | Retagging | Deadline for retagging submissions | |
16.04.24 | Basics Review | Basics articles with SAR of <85% and GMV of <1000€ will be backtagged to SS24 | |
27.04.24 | Retagging | Deadline for retagging submissions | |
May | 30.04.24 | Assortment relevance review | Execution low visibility based on Click-through-Rate (CTR), Product Detail Page Conversion (PRP CR) and # of purchases over a certain period of time |
14.05.24 | Basics Review | Basics articles with SAR of <85% and GMV of <1000€ will be backtagged to SS24 | |
June | 31.05.24 | Assortment relevance review | Execution low visibility based on Click-through-Rate (CTR), Product Detail Page Conversion (PRP CR) and # of purchases over a certain period of time |
11.06.24 | Basics Review | Basics articles with SAR of <85% and GMV of <1000€ will be backtagged to SS24 | |
July | 28.06.24 | Assortment relevance review | Execution low visibility based on Click-through-Rate (CTR), Product Detail Page Conversion (PRP CR) and # of purchases over a certain period of time |
05.07.24 | Retagging | Deadline for retagging submissions | |
19.07.24 | Retagging | Deadline for retagging submissions | |
23.07.24 | Basics Review | Basics articles with SAR of <85% and GMV of <1000€ will be backtagged to AW24 | |
August | 31.07.24 | Assortment relevance review | Execution low visibility based on Click-through-Rate (CTR), Product Detail Page Conversion (PRP CR) and # of purchases over a certain period of time |
02.08.24 | Retagging | Deadline for retagging submissions | |
16.08.24 | Retagging | Deadline for retagging submissions | |
20.08.24 | Basics Review | Basics articles with SAR of <85% and GMV of <1000€ will be backtagged to AW24 | |
30.08.24 | Assortment relevance review | Execution low visibility based on Click-through-Rate (CTR), Product Detail Page Conversion (PRP CR) and # of purchases over a certain period of time | |
September | 13.09.24 | Retagging | Deadline for retagging submissions |
17.09.24 | Basics Review | Basics articles with SAR of <85% and GMV of <1000€ will be backtagged to AW24 | |
27.09.24 | Retagging | Deadline for retagging submissions | |
30.09.24 | Assortment relevance review | Execution low visibility based on Click-through-Rate (CTR), Product Detail Page Conversion (PRP CR) and # of purchases over a certain period of time | |
October | 11.10.24 | Retagging | Deadline for retagging submissions |
15.10.24 | Basics Review | Basics articles with SAR of <85% and GMV of <1000€ will be backtagged to AW24 | |
25.10.24 | Retagging | Deadline for retagging submissions | |
31.10.24 | Assortment relevance review | Execution low visibility based on Click-through-Rate (CTR), Product Detail Page Conversion (PRP CR) and # of purchases over a certain period of time | |
31.10.24 (originally 01.11.24, but was changed due to the public holiday in Germany) | SS25 Onboarding | Start of SS25 article onboarding. Please note that. | |
November | 29.11.24 | Assortment relevance review | Execution low visibility based on Click-through-Rate (CTR), Product Detail Page Conversion (PRP CR) and # of purchases over a certain period of time |
December | 17.12.24 | Basics Review | Basics articles with SAR of <85% and GMV of <1000€ will be backtagged to AW24 |
30.12.24 | Assortment relevance review | Execution low visibility based on low Click-through-Rate (CTR), Product Detail Page Conversion (PRP CR) and # of purchases over a certain period of time |