Key dates to remember 2025

Learn about the key dates for new article onboarding, season switch, retagging and assortment quality measures.

Updated September 2, 2025

This article gives you an overview of the key dates you'll need to remember for the 2025 calendar year. We've listed all the deadlines for season switches, retagging submissions and assortment quality measures so you can plan ahead and always stay on track.

Understand the season switch dates per market

Below, you'll find the season switch dates per market and the minimum discount rate required for old season articles.

Market(s)	Switch dates	Old seasons in the sale section	Min. discount rate required for old season articles
DE, AT, CH	06.08.2025	SS25 & AW24	10%
SE, DK, NO	07.08.2025	SS25 & AW24	10%
FI	07.08.2025	SS25 & AW24	10%
SI	08.08.2025	SS25 & AW24	10%
UK, IE	11.08.2025	SS25 & AW24	10%
NL, BE	12.08.2025	SS25 & AW24	10%
FR	12.08.2025	SS25 & AW24	10%
LT, LV, EE	12.08.2025	SS25 & AW24	10%
CZ, SK	12.08.2025	SS25 & AW24	10%
RO, HU	14.08.2025	SS25 & AW24	10%
HR	15.08.2025	SS25 & AW24	10%
PL	18.08.2025	SS25 & AW24	10%
ES	22.08.2025	SS25 & AW24	10%
IT	28.08.2025	SS25 & AW24	10%

Take full advantage of the season switch by adapting your prices to the minimum discount before the official switch date listed on the above table per market.

What’s the Assortment relevance review?

The Assortment relevance process evaluates your articles with regards to their relevance, by using signals we obtain from observed customer behaviour.

When these signals show that an article is not sufficiently relevant to our customers compared to similar articles offered in the same market. The visibility of the article will be reduced locally in the market where their performance was not sufficient or the article will be deactivated globally across all markets to streamline our customers' shopping experience.

Please find more information about our assortment relevance process below:

What’s retagging?

Retagging is the process of updating an article’s designated season (e.g. a SS24 article can be retagged to SS25). It offers partners the opportunity to keep the products in their collection to be marketed and sold for an additional season at full price.

Please find more information about our season retagging process for Partner Program partners here.

And for Connected Retail partners please find more information here.

What’s the Basics review?

Basics articles undergo a monthly review process where they must meet specific criteria. This review ensures that these articles have consistent stock replenishment to meet ongoing customer needs. If an article doesn't meet the requirements, it is converted into a seasonal article.

The Basics review requirements

To remain classified as a basic article, an article must have a:

Size Availability Rate (SAR) of over 85%
Gross Merchandise Value (GMV) of over €1000
And it must fulfill the current image requirements.

The review process will check if the article meets either the SAR or GMV threshold, as well as our image requirements. If these requirements are not met, the article will be converted to a seasonal article.

Dates for retagging and assortment quality measures

Important

Starting February, 2025 the activation process will run weekly instead of bi-weekly during the season retagging process. This means that the eligible articles will be retagged within a week.

Month	Date	Event	Description
January	03.01.25	Retagging	Deadline for bi-weekly retagging submissions.
	06.01.25	Assortment relevance	Notification of potential execution list for low visibility and delisting to mostly affected partners.
	10.01.25	Assortment relevance	Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting.
	13.01.25	Basics Review	Basic articles with a SAR of <85% or GMV of <€1000 and image requirements that have not been reached are converted into seasonal articles.
	17.01.25	Retagging	Deadline for bi-weekly retagging submissions.
	22.01.25	Assortment relevance	Suggested day to request ZFS stock return for articles scheduled for delisting.
	30.01.25: First deadline for weekly retagging rounds.	Retagging	New: Start of weekly retagging rounds. Deadline for retagging submissions is now always on Thursdays.
	31.01.25	Assortment relevance	Execution list of low visibility and delisting based on Assortment relevance metrics.
February	Weekly on Thursday	Retagging	Deadline for retagging submissions is always on Thursdays.
	03.02.25	Assortment relevance	Notification of potential execution list for low visibility and delisting to mostly affected partners.
	07.02.25	Assortment relevance	Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting.
	19.02.25	Basics Review	Basic articles with a SAR of <85% or GMV of <€1000 and image requirements that have not been reached are converted into seasonal articles.
	19.02.25	Assortment relevance	Suggested day to request ZFS stock return for articles scheduled for delisting.
	28.02.25	Assortment relevance	Execution list of low visibility and delisting based on Assortment relevance metrics.
March	Weekly on Thursday	Retagging	Deadline for retagging submissions is always on Thursdays end of the day.
	10.03.25	Assortment relevance	Notification of potential execution list for low visibility and delisting to mostly affected partners.
	10.03.25	Basics Review	Basic articles with a SAR of <85% or GMV of <€1000 and image requirements that have not been reached are converted into seasonal articles.
	14.03.25	Assortment relevance	Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting.
	26.03.25	Assortment relevance	Suggested day to request ZFS stock return for articles scheduled for delisting.
	31.03.25	Assortment relevance	Execution list of low visibility and delisting based on Assortment relevance metrics.
April	Weekly on Thursday	Retagging	Deadline for retagging submissions are always on Thursdays end of the day.
	07.04.25	Assortment relevance	Notification of potential execution list for low visibility and delisting to mostly affected partners.
	11.04.25	Assortment relevance	Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting.
	14.04.25	Basics Review	Basic articles with a SAR of <85% or GMV of <€1000 and image requirements that have not been reached are converted into seasonal articles.
	23.04.25	Assortment relevance	Suggested day to request ZFS stock return for articles scheduled for delisting.
	30.04.25	Assortment relevance	Execution list of low visibility and delisting based on Assortment relevance metrics.
May	Retagging break	No retagging	No retagging due to the retagging break in May.
	05.05.25	Assortment relevance	Notification of potential execution list for low visibility and delisting to mostly affected partners.
	09.05.25	Assortment relevance	Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting.
	12.05.25	Basics Review	Basic articles with a SAR of <85% or GMV of <€1000 and image requirements that have not been reached are converted into seasonal articles.
	21.05.25	Assortment relevance	Suggested day to request ZFS stock return for articles scheduled for delisting.
	30.05.25	Assortment relevance	Execution list of low visibility and delisting based on Assortment relevance metrics.
June	Retagging break	No retagging	No retagging due to the retagging break in June.
June	09.06.25	Assortment relevance	Notification of potential execution list for low visibility and delisting to mostly affected partners.
	14.06.25	Assortment relevance	Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting.
	25.06.25	Assortment relevance	Suggested day to request ZFS stock return for articles scheduled for delisting.
	30.06.25	Assortment relevance	Execution list of low visibility and delisting based on Assortment relevance metrics.
	09.06.25	Basics Review	Basic articles with a SAR of <85% or GMV of <€1000 and image requirements that have not been reached are converted into seasonal articles.
July	Weekly on Thursday	Retagging	Deadline for retagging submissions is always on Thursdays end of the day.
	07.07.25	Assortment relevance	Notification of potential execution list for low visibility and delisting to mostly affected partners.
	07.07.25	Basics Review	Basic articles with a SAR of <85% or GMV of <€1000 and image requirements that have not been reached are converted into seasonal articles.
	11.07.25	Assortment relevance	Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting.
	23.07.25	Assortment relevance	Suggested day to request ZFS stock return for articles scheduled for delisting.
	31.07.25	Assortment relevance	Execution list of low visibility and delisting based on Assortment relevance metrics.
August	Weekly on Thursday	Retagging	Deadline for retagging submissions is always on Thursdays end of the day.
	04.08.25	Assortment relevance	Notification of potential execution list for low visibility and delisting to mostly affected partners.
	08.08.25	Assortment relevance	Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting.
	20.08.25	Assortment relevance	Suggested day to request ZFS stock return for articles scheduled for delisting.
	29.08.25	Assortment relevance	Execution list of low visibility and delisting based on Assortment relevance metrics.
September	Weekly on Thursday	Retagging	Deadline for retagging submissions is always on Thursdays end of the day.
	08.09.25	Assortment relevance	Notification of potential execution list for low visibility and delisting to mostly affected partners.
	08.09.25	Basics Review	Basic articles with a SAR of <85% or GMV of <€1000 and image requirements that have not been reached are converted into seasonal articles.
	12.09.25	Assortment relevance	Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting
	24.09.25	Assortment relevance	Suggested day to request ZFS stock return for articles scheduled for delisting.
	30.09.25	Assortment relevance	Execution list of low visibility and delisting based on Assortment relevance metrics.
October	Weekly on Thursday	Retagging	Deadline for retagging submissions is always on Thursdays end of the day.
	06.10.25	Assortment relevance	Notification of potential execution list for low visibility and delisting to mostly affected partners.
	10.10.25	Assortment relevance	Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting.
	13.10.25	Basics Review	Basic articles with a SAR of <85% or GMV of <€1000 and image requirements that have not been reached are converted into seasonal articles.
	22.10.25	Assortment relevance	Suggested day to request ZFS stock return for articles scheduled for delisting.
	31.10.25	Assortment relevance	Execution list of low visibility and delisting based on Assortment relevance metrics.
November	Retagging break	No retagging	No retagging due to the retagging break in November.
	1.11.2026	Article onboarding	Spring/Summer 2026 (SS26) article onboarding starts
	10.11.25	Assortment relevance	Notification of potential execution list for low visibility and delisting to mostly affected partners.
	28.11.25	Assortment relevance	Execution list of low visibility and delisting based on Assortment relevance metrics.
	Basics Review break	No Basics Review	No basics review due to Cyber Week.
December	Retagging break	No retagging	No retagging due to the retagging break in December.
	08.12.25	Assortment relevance	Notification of potential execution list for low visibility and delisting to mostly affected partners.
	08.12.25	Basics Review	Basic articles with a SAR of <85% or GMV of <€1000 and image requirements that have not been reached are converted into seasonal articles.
	30.12.25	Assortment relevance	Execution list of low visibility and delisting based on Assortment relevance metrics.

This article is also found in