Key dates to remember 2025
These dates include new article onboarding date, season switch, retagging submission deadline, and assortment quality measures.
This article will give you an overview of all the dates that you will need to keep in mind throughout the calendar year 2025. These dates include new article onboarding date, season switch, retagging submission deadline, and assortment quality measures.
Season switch dates per market
Important
Please note that the next season switch dates will be published in February 2025.
Market(s) | Switch dates | Old seasons in the sale section | Min. discount rate required for old season articles |
|---|---|---|---|
DE, AT, CH | TBD | SS24 & AW24 | TBD |
IT | TBD | SS24 & AW24 | TBD |
ES | TBD | SS24 & AW24 | TBD |
NL | TBD | SS24 & AW24 | TBD |
BE | TBD | SS24 & AW24 | TBD |
FR | TBD | SS24 & AW24 | TBD |
UK, IE | TBD | SS24 & AW24 | TBD |
SE, NO, DK, FI | TBD | SS24 & AW24 | TBD |
LT, LV, EE | TBD | SS24 & AW24 | TBD |
PL | TBD | SS24 & AW24 | TBD |
SI | TBD | SS24 & AW24 | TBD |
HR, RO, HU | TBD | SS24 & AW24 | TBD |
CZ, SK | TBD | SS24 & AW24 | TBD |
1. You can either take full advantage of the season switch by adapting your prices to the minimum discount before the official switch date listed on the above table per market.
2. Or you simply pick the highest minimum discount rate across all the markets.
What is the Assortment relevance review?
Our Article relevance review process looks at the following four metrics:
Click-through-Rate (CTR) Customers indicate the relevance of an article by clicking on articles found in the catalog compared to other articles weighted by their visibility.
Product Detail Page Conversion Rate (PRP CR) Customers indicate the relevance of an article by viewing the article on the product detail page and deciding to purchase it (PDP CR).
# of purchases over a certain period of time Customers indicate the relevance of an article by purchasing the article on Zalando.
High Return Rate
Return rates are a key indicator of article relevance. A high rate of returns by customers signal potential issues, such as article quality, size, or delivery, impacting customer satisfaction.
We are allowing each article time to showcase its performance before we measure and compare it to similar articles on the market. When an article doesn’t perform well, based on the customer-driven metrics mentioned above, it will either be moved to lower visibility or fully deactivated.
In case of lower visibility, the articles will get the attribute “low_visibility” under the Visibility column, which can be seen in the Article Listing CSV file. Please see more information in the article regarding the Assortment relevance review process here.
In case of deactivation the articles will get the status code ‘ZABLO_02’ (Assortment cleaning by Partner Program).
Deactivated articles cannot be reactivated. Articles with reduced visibility will be returned to higher visibility if their performance improves accordingly.
What is retagging?
Please find more information about our season retagging process here:
What is the Basics review?
Basic articles need to have a Size Availability Rate (SAR) of >85% and a GMV of >€1000 to remain part of that season. If these requirements are not met the article will be back-tagged to the current season.
Dates for retagging and assortment quality measures
Important
Starting February, 2025 the activation process will run weekly instead of bi-weekly during the season retagging process. This means that the eligible articles will be retagged within a week.
Month | Date | Event | Description |
|---|---|---|---|
January | 03.01.25 | Retagging | Deadline for bi-weekly retagging submissions. |
06.01.25 | Assortment relevance | Notification of potential execution list for low visibility and delisting to mostly affected partners. | |
10.01.25 | Assortment relevance | Suggested day to submit your ZFS Weekly Forecast on zDirect for articles scheduled for delisting | |
13.01.25 | Basics Review | Basics articles with SAR of <85% and GMV of <1000€ will be backtagged to AW23. | |
17.01.25 | Retagging | Deadline for bi-weekly retagging submissions. | |
22.01.25 | Assortment relevance | Suggested day to request ZFS stock return for articles scheduled for delisting. | |
31.01.25 | Assortment relevance | Execution list of low visibility and delisting based on Click-through-Rate (CTR), Product Detail Page Conversion (PRP CR) and # of purchases over a certain period of time. | |
February | Weekly on Thursday | Retagging | NEW: Start of weekly retagging rounds. Deadline for retagging submissions is always on Thursdays. |
03.02.25 | Assortment relevance | Notification of potential execution list for low visibility and delisting to mostly affected partners. | |
07.02.25 | Assortment relevance | Suggested day to submit your ZFS Weekly Forecast on zDirect for articles scheduled for delisting | |
10.02.25 | Basics Review | Basics articles with SAR of <85% and GMV of <1000€ will be backtagged to AW23. | |
19.02.25 | Assortment relevance | Suggested day to request ZFS stock return for articles scheduled for delisting. | |
28.02.25 | Assortment relevance | Execution list of low visibility and delisting based on Click-through-Rate (CTR), Product Detail Page Conversion (PRP CR) and # of purchases over a certain period of time. | |
March | Weekly on Thursday | Retagging | Deadline for retagging submissions is always on Thursdays end of the day. |
10.03.25 | Assortment relevance | Notification of potential execution list for low visibility and delisting to mostly affected partners. | |
10.03.25 | Basics Review | Basics articles with SAR of <85% and GMV of <1000€ will be backtagged to AW23 | |
14.03.25 | Assortment relevance | Suggested day to submit your ZFS Weekly Forecast on zDirect for articles scheduled for delisting | |
26.03.25 | Assortment relevance | Suggested day to request ZFS stock return for articles scheduled for delisting. | |
31.03.25 | Assortment relevance | Execution list of low visibility and delisting based on Click-through-Rate (CTR), Product Detail Page Conversion (PRP CR) and # of purchases over a certain period of time. | |
April | Weekly on Thursday | Retagging | Deadline for retagging submissions are always on Thursdays end of the day. |
07.04.25 | Assortment relevance | Notification of potential execution list for low visibility and delisting to mostly affected partners. | |
11.04.25 | Assortment relevance | Suggested day to submit your ZFS Weekly Forecast on zDirect for articles scheduled for delisting | |
14.04.25 | Basics Review | Basics articles with SAR of <85% and GMV of <1000€ will be backtagged to AW23. | |
23.04.25 | Assortment relevance | Suggested day to request ZFS stock return for articles scheduled for delisting. | |
30.04.25 | Assortment relevance | Execution list of low visibility and delisting based on Click-through-Rate (CTR), Product Detail Page Conversion (PRP CR) and # of purchases over a certain period of time. | |
May | Retagging break | No retagging | No retagging due to the retagging break in May. |
05.05.25 | Assortment relevance | Notification of potential execution list for low visibility and delisting to mostly affected partners. | |
09.05.25 | Assortment relevance | Suggested day to submit your ZFS Weekly Forecast on zDirect for articles scheduled for delisting | |
12.05.25 | Basics Review | Basics articles with SAR of <85% and GMV of <1000€ will be backtagged to AW23. | |
21.05.25 | Assortment relevance | Suggested day to request ZFS stock return for articles scheduled for delisting. | |
30.05.25 | Assortment relevance | Execution list of low visibility and delisting based on Click-through-Rate (CTR), Product Detail Page Conversion (PRP CR) and # of purchases over a certain period of time. | |
June | Retagging break | Retagging | No retagging due to the retagging break in June. |
09.06.25 | Assortment relevance | Notification of potential execution list for low visibility and delisting to mostly affected partners. | |
| 14.06.25 | Assortment relevance | Suggested day to submit your ZFS Weekly Forecast on zDirect for articles scheduled for delisting |
25.06.25 | Assortment relevance | Suggested day to request ZFS stock return for articles scheduled for delisting. | |
30.06.25 | Assortment relevance | Execution list of low visibility and delisting based on Click-through-Rate (CTR), Product Detail Page Conversion (PRP CR) and # of purchases over a certain period of time. | |
09.06.25 | Basics Review | Basics articles with SAR of <85% and GMV of <1000€ will be backtagged to AW23. | |
July | Weekly on Thursday | Retagging | Deadline for retagging submissions is always on Thursdays end of the day. |
07.07.25 | Assortment relevance | Notification of potential execution list for low visibility and delisting to mostly affected partners. | |
07.07.25 | Basics Review | Basics articles with SAR of <85% and GMV of <1000€ will be backtagged to AW23. | |
11.07.25 | Assortment relevance | Suggested day to submit your ZFS Weekly Forecast on zDirect for articles scheduled for delisting | |
| 23.07.25 | Assortment relevance | Suggested day to request ZFS stock return for articles scheduled for delisting. |
31.07.25 | Assortment relevance | Execution list of low visibility and delisting based on Click-through-Rate (CTR), Product Detail Page Conversion (PRP CR) and # of purchases over a certain period of time. | |
August | Weekly on Thursday | Retagging | Deadline for retagging submissions is always on Thursdays end of the day. |
04.08.25 | Assortment relevance | Notification of potential execution list for low visibility and delisting to mostly affected partners. | |
08.08.25 | Assortment relevance | Suggested day to submit your ZFS Weekly Forecast on zDirect for articles scheduled for delisting | |
11.08.25 | Basics Review | Basics articles with SAR of <85% and GMV of <1000€ will be backtagged to AW23. | |
20.08.25 | Assortment relevance | Suggested day to request ZFS stock return for articles scheduled for delisting. | |
29.08.25 | Assortment relevance | Execution list of low visibility and delisting based on Click-through-Rate (CTR), Product Detail Page Conversion (PRP CR) and # of purchases over a certain period of time. | |
September | Weekly on Thursday | Retagging | Deadline for retagging submissions is always on Thursdays end of the day. |
08.09.25 | Assortment relevance | Notification of potential execution list for low visibility and delisting to mostly affected partners. | |
08.09.25 | Basics Review | Basics articles with SAR of <85% and GMV of <1000€ will be backtagged to AW23. | |
12.09.25 | Assortment relevance | Suggested day to submit your ZFS Weekly Forecast on zDirect for articles scheduled for delisting | |
24.09.25 | Assortment relevance | Suggested day to request ZFS stock return for articles scheduled for delisting. | |
30.09.25 | Assortment relevance | Execution list of low visibility and delisting based on Click-through-Rate (CTR), Product Detail Page Conversion (PRP CR) and # of purchases over a certain period of time. | |
October | Weekly on Thursday | Retagging | Deadline for retagging submissions is always on Thursdays end of the day. |
06.10.25 | Assortment relevance | Notification of potential execution list for low visibility and delisting to mostly affected partners. | |
10.10.25 | Assortment relevance | Suggested day to submit your ZFS Weekly Forecast on zDirect for articles scheduled for delisting | |
13.10.25 | Basics Review | Basics articles with SAR of <85% and GMV of <1000€ will be backtagged to AW23. | |
22.10.25 | Assortment relevance | Suggested day to request ZFS stock return for articles scheduled for delisting. | |
31.10.25 | Assortment relevance | Execution list of low visibility and delisting based on Click-through-Rate (CTR), Product Detail Page Conversion (PRP CR) and # of purchases over a certain period of time. | |
November | Retagging break | No retagging | No retagging due to the retagging break in November. |
10.11.25 | Assortment relevance | Notification of potential execution list for low visibility and delisting to mostly affected partners. | |
28.11.25 | Assortment relevance | Execution list of low visibility and delisting based on Click-through-Rate (CTR), Product Detail Page Conversion (PRP CR) and # of purchases over a certain period of time. | |
Basics Review break | No Basics Review | No basics review due to Cyber Week. | |
December | Retagging break | No retagging | No retagging due to the retagging break in December. |
08.12.25 | Assortment relevance | Notification of potential execution list for low visibility and delisting to mostly affected partners. | |
08.12.25 | Basics Review | Basics articles with SAR of <85% and GMV of <1000€ will be backtagged to AW23. | |
30.12.25 | Assortment relevance | Execution list of low visibility and delisting based on Click-through-Rate (CTR), Product Detail Page Conversion (PRP CR) and # of purchases over a certain period of time. |