Key dates to remember for 2025

Plan ahead with the key dates for season switches, retagging and assortment quality measures.

Updated November 8, 2025

This article gives you an overview of the key dates you'll need to remember for the 2025 calendar year. We've listed all the deadlines for season switches, retagging submissions and assortment quality measures so you can plan ahead and always stay on track.

Season switch dates and discount rates per market

Here are the season switch dates per market and the minimum discount rate required for old season articles.

Market(s)	Switch dates	Old seasons in the sale section	Min. discount rate required for old season articles
DE, AT, CH	06.08.2025	SS25 & AW24	10%
SE, DK, NO	07.08.2025	SS25 & AW24	10%
FI	07.08.2025	SS25 & AW24	10%
SI	08.08.2025	SS25 & AW24	10%
UK, IE	11.08.2025	SS25 & AW24	10%
NL, BE	12.08.2025	SS25 & AW24	10%
FR	12.08.2025	SS25 & AW24	10%
LT, LV, EE	12.08.2025	SS25 & AW24	10%
CZ, SK	12.08.2025	SS25 & AW24	10%
RO, HU	14.08.2025	SS25 & AW24	10%
HR	15.08.2025	SS25 & AW24	10%
PL	18.08.2025	SS25 & AW24	10%
ES	22.08.2025	SS25 & AW24	10%
IT	28.08.2025	SS25 & AW24	10%

Take full advantage of the season switch by adapting your prices to the minimum discount before the official switch date listed on the above table per market.

What’s the Assortment relevance review?

The Assortment relevance process evaluates your articles using signals from observed customer behaviour. When signals show an article isn't relevant enough compared to similar ones in the same market, we take action.

If performance is low in a specific market, low visibility might be applied locally.

If performance is very low, we'll deactivate the article globally across all markets to ensure customers' shopping experience.

Please find more information about our assortment relevance process below:

What’s retagging?

Retagging is the process of updating an article’s designated season (e.g. a SS24 article can be retagged to SS25). It offers partners the opportunity to keep the products in their collection to be marketed and sold for an additional season at full price.

Please find more information about our season retagging process here.

What’s the Basics review?

Basics articles undergo a monthly review process where they must meet specific criteria. This review ensures that these articles have consistent stock replenishment to meet ongoing customer needs. If an article doesn't meet the requirements, it is converted into a seasonal article.

The Basics review requirements

To remain classified as a basic article, an article must meet all of the following:

A Size Availability Rate (SAR) of over 85%.
gross merchandise volume (GMV) of over €1,000.
Fulfil the current image requirements.

The review checks if the article meets either the SAR or GMV threshold, as well as our image requirements. If these requirements are not met, the article will be converted to a seasonal article.

Dates for retagging and assortment quality measures

Month	Date	Event	Description
January	03.01.25	Retagging	Deadline for bi-weekly retagging submissions.
	06.01.25	Assortment relevance	Notification of potential execution list for low visibility and delisting to mostly affected partners.
	10.01.25	Assortment relevance	Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting.
	13.01.25	Basics review	Basic articles that don't meet the requirements are converted into seasonal articles.
	17.01.25	Retagging	Deadline for bi-weekly retagging submissions.
	22.01.25	Assortment relevance	Suggested day to request ZFS stock return for articles scheduled for delisting.
	30.01.25	Retagging	New: Start of weekly retagging rounds. Deadline for retagging submissions is now always on Thursdays.
	31.01.25	Assortment relevance	Execution list of low visibility and delisting based on Assortment relevance metrics.
February	Weekly on Thursdays	Retagging	The deadline for retagging submissions is always on Thursdays end of the day.
	03.02.25	Assortment relevance	Notification of potential execution list for low visibility and delisting to mostly affected partners.
	07.02.25	Assortment relevance	Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting.
	19.02.25	Basics review	Basic articles that don't meet the requirements are converted into seasonal articles.
	19.02.25	Assortment relevance	Suggested day to request ZFS stock return for articles scheduled for delisting.
	28.02.25	Assortment relevance	Execution list of low visibility and delisting based on Assortment relevance metrics.
March	Weekly on Thursdays	Retagging	The deadline for retagging submissions is always on Thursdays end of the day.
	10.03.25	Assortment relevance	Notification of potential execution list for low visibility and delisting to mostly affected partners.
	10.03.25	Basics review	Basic articles that don't meet the requirements are converted into seasonal articles.
	14.03.25	Assortment relevance	Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting.
	26.03.25	Assortment relevance	Suggested day to request ZFS stock return for articles scheduled for delisting.
	31.03.25	Assortment relevance	Execution list of low visibility and delisting based on Assortment relevance metrics.
April	Weekly on Thursdays	Retagging	The deadline for retagging submissions is always on Thursdays end of the day.
	07.04.25	Assortment relevance	Notification of potential execution list for low visibility and delisting to mostly affected partners.
	11.04.25	Assortment relevance	Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting.
	14.04.25	Basics review	Basic articles that don't meet the requirements are converted into seasonal articles.
	23.04.25	Assortment relevance	Suggested day to request ZFS stock return for articles scheduled for delisting.
	30.04.25	Assortment relevance	Execution list of low visibility and delisting based on Assortment relevance metrics.
May	Retagging break	No retagging	No retagging due to the retagging break in May.
	05.05.25	Assortment relevance	Notification of potential execution list for low visibility and delisting to mostly affected partners.
	09.05.25	Assortment relevance	Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting.
	12.05.25	Basics review	Basic articles that don't meet the requirements are converted into seasonal articles.
	21.05.25	Assortment relevance	Suggested day to request ZFS stock return for articles scheduled for delisting.
	30.05.25	Assortment relevance	Execution list of low visibility and delisting based on Assortment relevance metrics.
June	Retagging break	No retagging	No retagging due to the retagging break in June.
June	09.06.25	Assortment relevance	Notification of potential execution list for low visibility and delisting to mostly affected partners.
	14.06.25	Assortment relevance	Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting.
	25.06.25	Assortment relevance	Suggested day to request ZFS stock return for articles scheduled for delisting.
	30.06.25	Assortment relevance	Execution list of low visibility and delisting based on Assortment relevance metrics.
	09.06.25	Basics review	Basic articles that don't meet the requirements are converted into seasonal articles.
July	Weekly on Thursdays	Retagging	The deadline for retagging submissions is always on Thursdays end of the day.
	07.07.25	Assortment relevance	Notification of potential execution list for low visibility and delisting to mostly affected partners.
	07.07.25	Basics review	Basic articles that don't meet the requirements are converted into seasonal articles.
	11.07.25	Assortment relevance	Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting.
	23.07.25	Assortment relevance	Suggested day to request ZFS stock return for articles scheduled for delisting.
	31.07.25	Assortment relevance	Execution list of low visibility and delisting based on Assortment relevance metrics.
August	Weekly on Thursdays	Retagging	The deadline for retagging submissions is always on Thursdays end of the day.
	04.08.25	Assortment relevance	Notification of potential execution list for low visibility and delisting to mostly affected partners.
	08.08.25	Assortment relevance	Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting.
	20.08.25	Assortment relevance	Suggested day to request ZFS stock return for articles scheduled for delisting.
	29.08.25	Assortment relevance	Execution list of low visibility and delisting based on Assortment relevance metrics.
September	Weekly on Thursdays	Retagging	The deadline for retagging submissions is always on Thursdays end of the day.
	08.09.25	Assortment relevance	Notification of potential execution list for low visibility and delisting to mostly affected partners.
	08.09.25	Basics review	Basic articles that don't meet the requirements are converted into seasonal articles.
	12.09.25	Assortment relevance	Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting
	24.09.25	Assortment relevance	Suggested day to request ZFS stock return for articles scheduled for delisting.
	30.09.25	Assortment relevance	Execution list of low visibility and delisting based on Assortment relevance metrics.
October	Weekly on Thursdays	Retagging	The deadline for retagging submissions is always on Thursdays end of the day.
	06.10.25	Assortment relevance	Notification of potential execution list for low visibility and delisting to mostly affected partners.
	10.10.25	Assortment relevance	Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting.
	13.10.25	Basics review	Basic articles that don't meet the requirements are converted into seasonal articles.
	22.10.25	Assortment relevance	Suggested day to request ZFS stock return for articles scheduled for delisting.
	23.10.25	No retagging	Retagging submission deadline before retagging break. You can start to submit your new retagging requests from Tuesday, 22 December (CW52) onwards. Please be aware that due to the public holidays, the retagging execution will happen in CW02. The results will be shared with the partners in CW03.
	31.10.25	Assortment relevance	Execution list of low visibility and delisting based on Assortment relevance metrics.
November	Retagging break	No retagging	No retagging due to the retagging break in November.
	1.11.2026	Article onboarding	Spring/Summer 2026 (SS26) article onboarding starts
	10.11.25	Assortment relevance	Notification of potential execution list for low visibility and delisting to mostly affected partners.
	28.11.25	Assortment relevance	Execution list of low visibility and delisting based on Assortment relevance metrics.
	Basics Review break	No Basics review	No basics review due to Cyber Week.
December	Retagging break	No retagging	No retagging due to the retagging break in December.
	08.12.25	Assortment relevance	Notification of potential execution list for low visibility and delisting to mostly affected partners.
	08.12.25	Basics review	Basic articles that don't meet the requirements are converted into seasonal articles.
	22.12.25	Retagging	Retagging begins. Start submitting your new retagging requests. Please be aware that due to the public holidays, the retagging execution will happen in CW02. The results will be shared with you in CW03.
	30.12.25	Assortment relevance	Execution list of low visibility and delisting based on Assortment relevance metrics.

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