Key dates to remember 2025
These dates include new article onboarding date, season switch, retagging submission deadline, and assortment quality measures.
This article will give you an overview of all the dates that you will need to keep in mind throughout the calendar year 2025. These dates include new article onboarding date, season switch, retagging submission deadline, and assortment quality measures.
Season switch dates per market
Below you can find the switch dates per market and the deactivation dates for old season articles that do not have the required minimum discount rate per market.
Market(s) | Switch dates AW24 to SS25 | Old season deactivation dates | Old seasons in the sale section | Min. discount rate required for old season articles |
|---|---|---|---|---|
DE | 13.02.2025 | 17.02.2025 | SS24 & AW24 | 15% |
AT | 06.02.2025 | 10.02.2025 | SS24 & AW24 | 15% |
CH | 06.02.2025 | 10.02.2025 | SS24 & AW24 | 10% |
IT | 13.02.2025 | 17.02.2025 | SS24 & AW24 | 15% |
ES | 06.02.2025 | 10.02.2025 | SS24 & AW24 | 15% |
NL, BE | 03.02.2025 | 06.02.2025 | SS24 & AW24 | 15% |
FR | 11.02.2025 | 14.02.2025 | SS24 & AW24 | 15% |
UK, IE | 04.02.2025 | 07.02.2025 | SS24 & AW24 | 15% |
SE, NO, DK, FI | 03.02.2025 | 06.02.2025 | SS24 & AW24 | 15% |
LT, LV | 14.02.2025 | 17.02.2025 | SS24 & AW24 | 15% |
EE | 14.02.2025 | 17.02.2025 | SS24 & AW24 | 15% |
PL | 14.02.2025 | 17.02.2025 | SS24 & AW24 | 15% |
CZ, SI, HR, SK, RO, HU | 14.02.2025 | 17.02.2025 | SS24 & AW24 | 15% |
1. You can either take full advantage of the season switch by adapting your prices to the minimum discount before the official switch date listed on the above table per market.
2. Or you simply pick the highest minimum discount rate across all the markets.
What is the Assortment relevance review?
Please find more information about our assortment relevance process here.
What is retagging?
Please find more information about our season retagging process here.
What is the Basics review?
Basic articles need to have a Size Availability Rate (SAR) of >85% or a GMV of >€1000 and must additionally fulfill the current imagery requirements to remain part of a basic season. You can find our image requirements here.
If these requirements are not met the article will be will be converted to a seasonal article.
Dates for retagging and assortment quality measures
Important
Starting February, 2025 the activation process will run weekly instead of bi-weekly during the season retagging process. This means that the eligible articles will be retagged within a week.
Month | Date | Event | Description |
|---|---|---|---|
January | 03.01.25 | Retagging | Deadline for bi-weekly retagging submissions. |
06.01.25 | Assortment relevance | Notification of potential execution list for low visibility and delisting to mostly affected partners. | |
10.01.25 | Assortment relevance | Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting. | |
13.01.25 | Basics Review | Basics articles with SAR of <85% or GMV of <1000€ will be converted to seasonal articles. | |
17.01.25 | Retagging | Deadline for bi-weekly retagging submissions. | |
22.01.25 | Assortment relevance | Suggested day to request ZFS stock return for articles scheduled for delisting. | |
30.01.25: First deadline for weekly retagging rounds. | Retagging | New: Start of weekly retagging rounds. Deadline for retagging submissions is now always on Thursdays. | |
31.01.25 | Assortment relevance | Execution list of low visibility and delisting based on Click-through-rate (CTR), Product Detail Page Conversion rate (PRP CR) and # of purchases over a certain period of time. | |
February | Weekly on Thursday | Retagging | Deadline for retagging submissions is always on Thursdays. |
03.02.25 | Assortment relevance | Notification of potential execution list for low visibility and delisting to mostly affected partners. | |
07.02.25 | Assortment relevance | Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting. | |
19.02.25 | Basics Review | Basics articles with SAR of <85% or GMV of <1000€ will be converted to seasonal articles. | |
19.02.25 | Assortment relevance | Suggested day to request ZFS stock return for articles scheduled for delisting. | |
28.02.25 | Assortment relevance | Execution list of low visibility and delisting based on Click-through-rate (CTR), Product Detail Page Conversion rate (PRP CR) and # of purchases over a certain period of time. | |
March | Weekly on Thursday | Retagging | Deadline for retagging submissions is always on Thursdays end of the day. |
10.03.25 | Assortment relevance | Notification of potential execution list for low visibility and delisting to mostly affected partners. | |
10.03.25 | Basics Review | Basics articles with SAR of <85% or GMV of <1000€ will be converted to seasonal articles. | |
14.03.25 | Assortment relevance | Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting. | |
26.03.25 | Assortment relevance | Suggested day to request ZFS stock return for articles scheduled for delisting. | |
31.03.25 | Assortment relevance | Execution list of low visibility and delisting based on Click-through-rate (CTR), Product Detail Page Conversion rate (PRP CR) and # of purchases over a certain period of time. | |
April | Weekly on Thursday | Retagging | Deadline for retagging submissions are always on Thursdays end of the day. |
07.04.25 | Assortment relevance | Notification of potential execution list for low visibility and delisting to mostly affected partners. | |
11.04.25 | Assortment relevance | Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting. | |
14.04.25 | Basics Review | Basics articles with SAR of <85% or GMV of <1000€ will be converted to seasonal articles. | |
23.04.25 | Assortment relevance | Suggested day to request ZFS stock return for articles scheduled for delisting. | |
30.04.25 | Assortment relevance | Execution list of low visibility and delisting based on Click-through-rate (CTR), Product Detail Page Conversion rate (PRP CR) and # of purchases over a certain period of time. | |
May | Retagging break | No retagging | No retagging due to the retagging break in May. |
05.05.25 | Assortment relevance | Notification of potential execution list for low visibility and delisting to mostly affected partners. | |
09.05.25 | Assortment relevance | Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting. | |
12.05.25 | Basics Review | Basics articles with SAR of <85% or GMV of <1000€ will be converted to seasonal articles. | |
21.05.25 | Assortment relevance | Suggested day to request ZFS stock return for articles scheduled for delisting. | |
30.05.25 | Assortment relevance | Execution list of low visibility and delisting based on Click-through-rate (CTR), Product Detail Page Conversion rate (PRP CR) and # of purchases over a certain period of time. | |
June | Retagging break | Retagging | No retagging due to the retagging break in June. |
09.06.25 | Assortment relevance | Notification of potential execution list for low visibility and delisting to mostly affected partners. | |
| 14.06.25 | Assortment relevance | Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting. |
25.06.25 | Assortment relevance | Suggested day to request ZFS stock return for articles scheduled for delisting. | |
30.06.25 | Assortment relevance | Execution list of low visibility and delisting based on Click-through-rate (CTR), Product Detail Page Conversion rate (PRP CR) and # of purchases over a certain period of time. | |
09.06.25 | Basics Review | Basics articles with SAR of <85% or GMV of <1000€ will be converted to seasonal articles. | |
July | Weekly on Thursday | Retagging | Deadline for retagging submissions is always on Thursdays end of the day. |
07.07.25 | Assortment relevance | Notification of potential execution list for low visibility and delisting to mostly affected partners. | |
07.07.25 | Basics Review | Basics articles with SAR of <85% or GMV of <1000€ will be converted to seasonal articles. | |
11.07.25 | Assortment relevance | Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting. | |
| 23.07.25 | Assortment relevance | Suggested day to request ZFS stock return for articles scheduled for delisting. |
31.07.25 | Assortment relevance | Execution list of low visibility and delisting based on Click-through-rate (CTR), Product Detail Page Conversion rate (PRP CR) and # of purchases over a certain period of time. | |
August | Weekly on Thursday | Retagging | Deadline for retagging submissions is always on Thursdays end of the day. |
04.08.25 | Assortment relevance | Notification of potential execution list for low visibility and delisting to mostly affected partners. | |
08.08.25 | Assortment relevance | Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting. | |
11.08.25 | Basics Review | Basics articles with SAR of <85% or GMV of <1000€ will be converted to seasonal articles. | |
20.08.25 | Assortment relevance | Suggested day to request ZFS stock return for articles scheduled for delisting. | |
29.08.25 | Assortment relevance | Execution list of low visibility and delisting based on Click-through-Rate (CTR), Product Detail Page Conversion (PRP CR) and # of purchases over a certain period of time. | |
September | Weekly on Thursday | Retagging | Deadline for retagging submissions is always on Thursdays end of the day. |
08.09.25 | Assortment relevance | Notification of potential execution list for low visibility and delisting to mostly affected partners. | |
08.09.25 | Basics Review | Basics articles with SAR of <85% or GMV of <1000€ will be converted to seasonal articles. | |
12.09.25 | Assortment relevance | Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting | |
24.09.25 | Assortment relevance | Suggested day to request ZFS stock return for articles scheduled for delisting. | |
30.09.25 | Assortment relevance | Execution list of low visibility and delisting based on Click-through-rate (CTR), Product Detail Page Conversion rate (PRP CR) and # of purchases over a certain period of time. | |
October | Weekly on Thursday | Retagging | Deadline for retagging submissions is always on Thursdays end of the day. |
06.10.25 | Assortment relevance | Notification of potential execution list for low visibility and delisting to mostly affected partners. | |
10.10.25 | Assortment relevance | Suggested day to submit your ZFS weekly forecast on zDirect for articles scheduled for delisting. | |
13.10.25 | Basics Review | Basics articles with SAR of <85% or GMV of <1000€ will be converted to seasonal articles. | |
22.10.25 | Assortment relevance | Suggested day to request ZFS stock return for articles scheduled for delisting. | |
31.10.25 | Assortment relevance | Execution list of low visibility and delisting based on Click-through-rate (CTR), Product Detail Page Conversion rate (PRP CR) and # of purchases over a certain period of time. | |
November | Retagging break | No retagging | No retagging due to the retagging break in November. |
10.11.25 | Assortment relevance | Notification of potential execution list for low visibility and delisting to mostly affected partners. | |
28.11.25 | Assortment relevance | Execution list of low visibility and delisting based on Click-through-rate (CTR), Product Detail Page Conversion rate (PRP CR) and # of purchases over a certain period of time. | |
Basics Review break | No Basics Review | No basics review due to Cyber Week. | |
December | Retagging break | No retagging | No retagging due to the retagging break in December. |
08.12.25 | Assortment relevance | Notification of potential execution list for low visibility and delisting to mostly affected partners. | |
08.12.25 | Basics Review | Basics articles with SAR of <85% or GMV of <1000€ will be converted to seasonal articles. | |
30.12.25 | Assortment relevance | Execution list of low visibility and delisting based on Click-through-rate (CTR), Product Detail Page Conversion rate (PRP CR) and # of purchases over a certain period of time. |