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Sales events

Join our current and upcoming sales events. Discover how to participate and increase your profitability on Zalando.

Global event

Autumn/Winter 2025 end-of-season sale

We're thrilled to announce that our Autumn/Winter 2025 end-of-season sale (AW25 EOSS) is starting in early December! 

As Cyber Week approaches, we’re giving you an early heads-up so you can prepare for the second great end-of-year opportunities to showcase your assortment to an audience of >52 million customers. The AW25 EOSS kicks off the festive season and will provide a boost to the holiday shopping period.

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  • 10% Minimum price reduction
  • Price Mode on Platform Rules apply

GLOBAL EVENT

Singles' Day 2025

The best sales season is here and we’re starting early with Singles’ Day. Place your articles right in the spotlight! This is your chance to increase your sales right before Cyber Week.

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  • 10%Minimum price reduction
  • Price Mode onPlatform Rules apply

LEVEL UP YOUR BUSINESS

Drive sales, increase brand impact

  • >52MActive customers
  • 25European markets

CUSTOMER EXPERIENCE

Discoverability on Zalando


MARKETING

Unlock your sales potential with Zalando Partner Marketing Services

Collaborate with Zalando Partner Marketing Services (ZMS) during sales events to win new customers, drive visibility and improve your sales impact during this high traffic and conversion moment.

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PREPARE

Upcoming events

  • 01Cyber Week 2025
  • 02Autumn/Winter 2025 end-of-season sale