Sales events

Unlock more growth ahead of the greatest sales season of the year with Singles’ Day! This key event is a great opportunity to increase your brand visibility and boost your sales right before Cyber Week! To make the most of this high-traffic event, ensure your assortment is ready and your promotional prices are set.

Autumn/Winter 2026 mid-season sale (AW26 MSS) is just around the corner! As September brings cooler weather, back-to-school routines and a return to the office, customers across Europe are actively searching for fresh seasonal outfits. This key sales event gives you a great chance to feature your AW26 collection and drive strong revenue growth right before Cyber Week.

As the days get longer, customers around Europe are looking for fresh inspiration to update their wardrobes. By joining our upcoming campaigns, you can secure prime visibility on the Zalando homepage and connect with new customers right when they’re ready to shop. It’s a great opportunity to give your assortment the extra push it needs to shine during this Summer. 

Collaborate with Zalando Partner Marketing Services (ZMS) during sales events to win new customers, drive visibility and improve your sales impact during this high traffic and conversion moment.