GET READY
Sales events
Join our current and upcoming sales events. Discover how to participate and increase your profitability on Zalando.

Global event
Autumn/Winter 2025 end-of-season sale
We're thrilled to announce that our Autumn/Winter 2025 end-of-season sale (AW25 EOSS) is starting in early December!
As Cyber Week approaches, we’re giving you an early heads-up so you can prepare for the second great end-of-year opportunities to showcase your assortment to an audience of >52 million customers. The AW25 EOSS kicks off the festive season and will provide a boost to the holiday shopping period.
- 10% Minimum price reduction
- Price Mode on Platform Rules apply

GLOBAL EVENT
Singles' Day 2025
The best sales season is here and we’re starting early with Singles’ Day. Place your articles right in the spotlight! This is your chance to increase your sales right before Cyber Week.
- 10%Minimum price reduction
- Price Mode onPlatform Rules apply
LEVEL UP YOUR BUSINESS
Drive sales, increase brand impact
- >52MActive customers
- 25European markets
CUSTOMER EXPERIENCE
Discoverability on Zalando
Unlock your sales potential with Zalando Partner Marketing Services
Collaborate with Zalando Partner Marketing Services (ZMS) during sales events to win new customers, drive visibility and improve your sales impact during this high traffic and conversion moment.

PREPARE
Upcoming events
- 01Cyber Week 2025
- 02Autumn/Winter 2025 end-of-season sale










