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Sales events
Join our current and upcoming sales events. Discover how to participate and increase your profitability on Zalando.
Global event
Fuel your success: The Cyber Week 2026 playbook
Start planning now!Cyber Week is the biggest online shopping event of the year! And with more than 52 million active customers on Zalando, this is your opportunity to increase your brand visibility, drive sales and reach new audiences. Get started now! Read on to learn how to best prepare for a successful Cyber Week.
Autumn/Winter 2026 end-of-season sale
Autumn/Winter 2026 end-of-season sale is coming!
December brings festive celebrations and last-minute gift shopping and our customers are actively browsing for seasonal essentials, partywear and festive bargains. This major sales event is your prime opportunity to clear remaining winter inventory, maximise final-quarter revenue and close out the year on a high note.
Kickstart the biggest sales season with Singles' Day 2026!
Unlock more growth ahead of the greatest sales season of the year with Singles’ Day! This key event is a great opportunity to increase your brand visibility and boost your sales right before Cyber Week! To make the most of this high-traffic event, ensure your assortment is ready and your promotional prices are set.
Grow your reach with our local sales events!
Take part in our local events! Check here often for upcoming sales events and exclusive offers per market.
LEVEL UP YOUR BUSINESS
Drive sales, increase brand impact
- >52MActive customers
- 25European markets
CUSTOMER EXPERIENCE
Discoverability on Zalando
Unlock your sales potential with Zalando Partner Marketing Services
Collaborate with Zalando Partner Marketing Services (ZMS) during sales events to win new customers, drive visibility and improve your sales impact during this high traffic and conversion moment.
PREPARE
Upcoming events
- 01Autumn/Winter 2026 end-of-season sale
