GET READY
Sales events
Join our current and upcoming sales events. Discover how to participate and increase your profitability on Zalando.
Global event
Autumn/Winter 2026 mid-season sale
Learn moreAutumn/Winter 2026 mid-season sale (AW26 MSS) is just around the corner! As September brings cooler weather, back-to-school routines and a return to the office, customers across Europe are actively searching for fresh seasonal outfits. This key sales event gives you a great chance to feature your AW26 collection and drive strong revenue growth right before Cyber Week.
Back to School 2026
As we enjoy the peak of the summer season, preparations for the upcoming school year are already beginning. Our Back to School campaign is scheduled to launch in mid-July (depending on the market), featuring the most-loved articles within the Kids category.
Grow your reach with our local sales events!
As the days get longer, customers around Europe are looking for fresh inspiration to update their wardrobes. By joining our upcoming campaigns, you can secure prime visibility on the Zalando homepage and connect with new customers right when they’re ready to shop. It’s a great opportunity to give your assortment the extra push it needs to shine during this Summer.
LEVEL UP YOUR BUSINESS
Drive sales, increase brand impact
- >52MActive customers
- 25European markets
CUSTOMER EXPERIENCE
Discoverability on Zalando
Unlock your sales potential with Zalando Partner Marketing Services
Collaborate with Zalando Partner Marketing Services (ZMS) during sales events to win new customers, drive visibility and improve your sales impact during this high traffic and conversion moment.
PREPARE
Upcoming events
- 01Singles' Day 2026
- 02Cyber Week 2026
- 03Autumn/Winter 2026 end-of-season sale
