GET READY
Sales events
Join our current and upcoming sales events. Discover how to participate and increase your profitability on Zalando.
Global event
Back to school 2026
Learn moreAs we enjoy the peak of the summer season, preparations for the upcoming school year are already beginning. Our Back to School campaign is scheduled to launch in mid-July (depending on the market), featuring the most-loved articles within the Kids category.
Spring/Summer 2026 end-of-season sale
Warmer and longer days are here. That means it’s time to get ready for our Spring/Summer 2026 end-of-season sale, starting 25 May 2026.
This is one of your biggest opportunities of the year to showcase your assortment to > 52 million active customers. We want to help you make the most of this peak in customer interest.
Grow your reach with our local sales events!
As the days get longer, customers around Europe are looking for fresh inspiration to update their wardrobes. By joining our upcoming campaigns, you can secure prime visibility on the Zalando homepage and connect with new customers right when they’re ready to shop. It’s a great opportunity to give your assortment the extra push it needs to shine during this Summer.
LEVEL UP YOUR BUSINESS
Drive sales, increase brand impact
- >52MActive customers
- 25European markets
CUSTOMER EXPERIENCE
Discoverability on Zalando
Unlock your sales potential with Zalando Partner Marketing Services
Collaborate with Zalando Partner Marketing Services (ZMS) during sales events to win new customers, drive visibility and improve your sales impact during this high traffic and conversion moment.
PREPARE
Upcoming events
- 01Back to School 2026
- 02Autumn/Winter 2026 mid-season sale
