Welcome to Zalando Partner University!

Welcome to the Zalando Partner University!

We're excited to embark on this partnership with you. Zalando Partner University (ZPU) is your go-to learning hub and self-service portal, designed to equip you with the knowledge and tools for your success on Zalando. This guide will walk you through how to navigate ZPU efficiently and when to reach out to our Partner Care (PaCa) team if you need additional support.

ZPU is your main source of knowledge for everything related to your Zalando partnership. We encourage you to explore it regularly - it’s updated continuously with new articles, and updates to help you grow your business.

You will find helpful articles grouped in the following categories: 

• Start: This public section provides an introduction to our platform, our services, as well as our onboarding process

• Articles: Find out everything you need to know to onboard and manage your articles

• Logistics: Manage customer orders and returns through your preferred logistics solution or learn more about other logistics options

• Growing your business: Learn how to analyse your performance or to optimise your assortment and find out new ways to elevate your business

• Account: You’ll find here more information about payments, how to manage your account or get in touch with Partner Care.

The new and improved search experience helps you get to the right content with fewer clicks.

• Use the search bar in the homepage header or in the top-right corner (visible on any page).

• Search results are tagged by partnership model and access level (public vs. login- only).

• View the first seven articles related to your results. Browse through the additional result pages to see additional articles.

• Filter results by partnership model to see only content relevant to your business model.

• Updates section: Stay informed with key information and enablement material about platform updates, tooling updates, webinars, and sales events.

• Featured articles: Quickly access key content like Getting started with Article onboarding.

• Introduction to… sections offer curated guides on essential topics.

Zalando Partner University shares the same login credentials as zDirect and Connected Retail tools. Once logged in, you can seamlessly switch between tools under the Tools section — no need to log in again.

Are you doing business on both Partner Program and Connected Retail? If so, you can switch between the content relevant to each business model from: 

• The homepage, or

• The dropdown menu in the header.

ZPU content will then adjust to reflect the selected partnership model.

Before reaching out to Partner Care, please take the time to explore the relevant sections and utilise the search functionality. If you are still stuck:

If you have any questions, you can reach out to us via the support form.

• Go to Support > Send a support request (login required)

• Or find links at the bottom of any major category page

• Select the topic (e.g. Article onboarding) and then the request type (e.g. Content updates). Please write in English.

Manage your support requests by accessing an overview of all communications that have happened between you and the Partner Care specialists.

• Go to Support > My requests to:

  • See open/closed cases

  • Follow up on messages

  • Submit a new request

  • Cancel a support request

  • Escalate a support request

Our Live chat is available to partners who have completed their onboarding and have gone live on Zalando. 

• Available Mon-Fri, 08:00-20:00.

• Find the Chat with an Expert tab at the bottom-right corner of the Support request or My requests pages (once logged in).

• Type your issue and start chatting instantly.

At the bottom of each article, you will find a thumbs-up/thumbs-down option. Please use it to let us know what works well or what could be improved – your feedback helps us make Zalando Partner University better for you.

• ZPU is your go-to resource for onboarding, operations, growth, and support.

• You can access tools and switch business models from a single login.

• Contact PaCa if you can’t find answers through ZPU.

• Live chat support is available for live partners.