How to contact Zalando Partner Care (PaCa)

This article guides you on when and how to contact our Partner Care (PaCa) team for support. It also summarises the topics they can help you with.

Updated December 8, 2025


Our Partner Care (PaCa) team is your first point of contact for support. Contact them if you can't find the answer on Zalando Partner University or if you're stuck on a specific issue.

Good to know

You can also use the new Partner Assistant for immediate answers to your general questions. The Partner Assistant is an AI chatbot that acts as your first-line support agent, providing answers and step-by-step guidance on procedures and FAQs (e.g., current sales events, price updates in zDirect, or how to onboard to Zalando Return Services). You can find the Partner Assistant on partner.zalando.com and zDirect.

What can our Partner Care help you with?

Our Partner Care team can help you with the following topics:

  • Account changes (e.g., name change, address change, return address change)

  • Accounting (e.g., copy of your invoices)

  • Article onboarding (e.g., article rejection reasons and how to solve them)

  • Reports (e.g., PDP attributes reports, or article-related errors such as PSERR_131)

  • Support on Customer Experience Model (CXM) (e.g., questions about reasons for deactivation or lower visibility)

  • Expanding to new markets (e.g., checking eligibility to expand to new markets)

  • General information (e.g., questions about communications or sales events on the platform).

Good to know

Partner Care support is provided in English. However, you can now also contact us in German, French, Italian, Spanish and Polish via the support form or email. You’ll get an AI-translated reply in your language, along with the original English message. Please note that this multilingual support isn’t yet available for live chat.

How to contact Partner Care?

You can contact Partner Care in several ways:

Zalando Partner University support form

  1. Log in to Zalando Partner University (ZPU) 

  2. Go to Support, and select Send a support request

  3. If your ZPU User Account (Contact) is assigned to multiple Partner Accounts, you must select an Account under the support form. The Topics/Request types you see will be specific to that Account's current stage (e.g., Live, Onboarding).

  4. Select the most relevant Topic and Request type, and provide a detailed summary. 

  5. Add the necessary details that apply to your request, such as:

    • Brand/Retailer name

    • SKU examples 

    • EANs

    • Error/status code descriptions (e.g., ACSREJ, JETERR)

    • Order numbers

    • Affected markets. 

Live chat (for live partners only)

Live chat is available to partners who have completed onboarding and are live on Zalando.  It’s available Monday to Friday, 08:00 to 20:00.

  1. Go to the Send a support request or the My requests page.

  2. Click Chat with us in the lower-right corner.

  3. Enter your topic, and start chatting.

Good to know

For more complicated cases, Partner Care may revert to email communication to ensure the issue is given adequate attention.

zDirect 

You can submit support requests directly via zDirect for:

  • Market expansion queries

  • ZMS Ad Manager issues.

Good to know

You can also follow the standard Zalando Partner University support flow for both of these issues.

Best practice

Certain issues need dedicated attention and/or different handling. To ensure efficient resolution, please open a separate case for each issue type. For example, if you have an issue with article status codes like ACSREJ and JETERR, submit a separate request for each code. This helps Partner Care handle your issues more effectively.

Managing your support requests

On the My Requests page, you can submit a new request and view open and closed requests. 

Go to Support > My requests in ZPU to see all open and closed requests. You can also create new requests from this page.

Good to know

You’ll receive an update from Partner Care within the next business day at the latest.

Escalating a case

If you need urgent action, you can escalate a case from ZPU:

  1. Go to My support requests in ZPU.

  2. Click the Escalate button on the case.

Important

You can only escalate cases after three business days from the opening date. Partner Care may de-escalate a case if the reason is unjustified or a final decision has been made.

Cancelling a case

You can cancel a request at any time if you no longer need it.  This immediately closes the case without follow-up.

Confirming a resolution

After your case is resolved, you'll receive an email asking to confirm or decline:

  • Click YES to confirm

    • The case closes, and you'll receive a satisfaction survey.

    • Note: You won't be able to reopen a case you have confirmed closed.

  • Click NO to decline

    • You'll be asked to provide a reason.

    • The case stays open and Partner Care will follow up.

  • No response within 72 business hours?

    • The case will close automatically.

Good to know

If you reply to a closed case, this automatically opens a new support request.

Key takeaways

  • Always follow the ‘1 case = 1 request’ rule for efficient handling.

  • You’ll receive a response within one business day.

  • Use the My requests page to track all open and closed requests.

  • Confirm or decline resolutions via the follow-up email. Your feedback helps us improve our service.

We’re committed to supporting your partnership with Zalando. If you have any questions, please don’t hesitate to reach out.

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