Get to know Connected Retail

We're Europe's leading fashion platform, and Connected Retail gives your stores access to our almost 51 million active customers across 26 European countries. You can quickly build a profitable e-commerce business by linking your physical store stock to the Zalando platform. We're here to help you reach millions of online shoppers, grow your sales, and keep control of your core business.

Grow your business with less fuss. Connected Retail offers you a fast, easy way to expand your reach. With us, you'll benefit from:

• More sales and visibility. Get direct access to millions of active customers without needing a separate e-commerce site.

• Full control. Keep control over your prices, stock, and shipping volumes.

• Brand loyalty. Build customer loyalty with a dedicated brand page on Zalando.

• Smarter tools. Use the Connected Retail tools to access your sales analytics, business insights, and platform tooling.

Connected Retail connects your physical store stock directly to the Zalando platform. This simple model lets you use your stores as mini-warehouses, fulfilling online orders directly from your local stock.

You'll use your own logistics for shipping customer orders and handling returns. This keeps you in control and makes the process of fulfilling orders simple.

Leverage our industry-leading creative and media solutions, like Brand Homes or Merchant financing, to boost your sales and brand impact, and win new customers across all our markets.

Connected Retail is designed for partners with physical retail stores who want to sell their stock online.

If you're interested in joining Connected Retail, please reach out to your Account Manager.

Are you already live with your store and have an urgent request? Please contact our Partner Care team through our support form.