Zalando article naming guidelines
This article will explain Zalando article naming guidelines.
Your article name can be an important addition to presenting and defining your assortment. A well-named article can be found by customers using the search function, thereby increasing accessibility.
When providing an article name, a few general rules on naming need to be followed to ensure a consistent shopping experience as well as avoiding redundant and repetitive information.
Please note that if the guidelines below are not followed Zalando reserves the right to remove the article name.
How the information appears on the Product Display Page (PDP):
General structure of the article name area:
Do not include the following in the article names:
Inappropriate terms of a sexual, violent or radical political nature | |
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Brand names → otherwise it will double the brand name |
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Category of the article → otherwise it will double the article tag |
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Contradictions → example: WATERPROOF when an article is water-repellent | |
Materials and fabric constructions → example: cashmere, canvas, leather, stretch. etc. | |
Information on gender | |
Multipack and pack as appendix of multi-packs | |
Colours | |
Material / Fabric | |
Article SKU / EAN | |
Product description → example: model racing car for kids with AR-app | |
Sustainable adjectives | Organic, Organic cotton, Vegan, Natural, Clean, Circular, Conscious, Eco-Friendly, Eco, Green, Recycled, Ocean Friendly, Less Waste, Responsible, Ethical, Eco, Environmental, Earth Friendly, Sustainable, Sustainability, Kind, Kind to Animals, Cruelty Free, Bio, Biodegradable |
How to describe licensed characters:
The article name should start with the brand property i.e. Disney, Star Wars, Marvel, Frozen, and include the character name i.e. Mickey Mouse, Ariel, Bambi.
Best practice examples:
Disney The Little Mermaid
Disney Mickey Mouse
Star Wars Darth Vader
Disney Frozen Elsa
DC Comics Batman