Zalando article naming guidelines
This article will explain Zalando article naming guidelines
Your article name can be an important addition to presenting and defining your assortment. A well-named article can help customers to easily find your articles through the search function, thereby increasing accessibility.
To ensure a consistent shopping experience and to avoid redundant and repetitive information, please follow the guidelines explained below carefully.
Naming principles
Character limit: Your article name must not exceed 101 characters. Adhering to this limit is crucial for maintaining clarity and consistency across our platform.
Compliance: Zalando reserves the right to remove any article names that do not comply with the guidelines listed below.
General naming structure
To effectively apply Zalando's naming guidelines, it's crucial to understand the overall structure and components of the article name.
The article name will always be displayed together with the article tag (equal article category) on the Product Display Page (PDP).
Here's how the article naming information will appear on the product detail page (PDP):
Prohibited terms
This section provides an overview of terms and information that are not allowed in the article name.
Allowed terms
This section outlines terms and information that are allowed to be used in the article name to enhance discoverability.
Licensed characters
How to describe licensed characters
The article name should start with the brand property i.e. Disney, Star Wars, Marvel, Frozen, and include the character name i.e. Mickey Mouse, Ariel, Bambi.
Best practice examples:
Disney The Little Mermaid
Disney Mickey Mouse
Star Wars Darth Vader
Disney Frozen Elsa
DC Comics Batman
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