Lingerie image guide

At Zalando, delivering a top-tier customer experience is one of our core values, and your support is crucial in helping us consistently meet and surpass expectations.

We strongly recommend that you provide a wide range of high-quality images to captivate customers and showcase your articles, stories and experiences effectively.

To ensure efficient processing of your article images, an understanding of our image terms is essential. An image term describes the type of image that is required for a successful onboarding of your article. Below you’ll find the image terms, the type of assortment that this image is used for and a detailed description of what it means.

Our image requirements vary depending on what they will be used for on our website. Please adhere to them to ensure smooth and efficient processing of your article images and thus the processing of your articles themselves. 

Technical image requirements

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This overview is intended to introduce you to the technical requirements your images have to fulfil, in order to be accepted by Zalando.

Background colour range requirements

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Packshot views

For packshot views it's important to remember that primary packshots must have a white background. We do accept packshot view with colours from the background colour range, but these aren't allowed as primary packshots, but as additional view only.

To make sure your model view is suitable as a catalogue view, use our background colour range for a compliant background colour. We accept model views with a white background, but they cannot be used as the front crop.

This guide only covers the image requirements for Lingerie articles. You can find more information about what kind of article fits into the Lingerie assortment category here.

For full image requirements, please refer to the general Zalando image guidelines:

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  Zalando image guidelines

  Comprehensive guide to Zalando's image requirements, including technical specifications, acceptable image types, and category-specific guidelines. You’ll also find best practice image examples from across assortments.

The table below shows the number of which types of images are needed for onboarding articles in the Lingerie assortment. Please note that simply duplicating images to meet the requirements is not allowed and will lead to an article rejection.

Ensure clarity and consistency in Lingerie packshots by using invisible mannequins and precise arrangements to highlight each garment's design.

• For the primary packshot, centre the article vertically and position it in the lower third of the image grid. Please find supporting guidance in this section of the Zalando image guidelines.

• Use an invisible mannequin, centered with a white background

• Straps and inside views of the backside must be visible

• The back should be visible if longer than the front

• Ensure the waistband is straight; if not, make the inner part of the back visible

• Multipacks:

  • Multi-coloured articles should be arranged from light to dark, with prints and patterns at the front

  • Single-coloured articles and multi-coloured must be duplicated and assembled one after another

• Tights and stay-ups:

  • If the article's USP – Unique Selling Point (e.g., back patterns, bows, embroidery) is on the back, it must be visible in the catalogue view. In that case, swap front and back crop images. If both sides have unique features, use the front crop as the catalogue view.

  • Exception: The primary packshot can be shot on an invisible mannequin or on a model with a white background

Tights and Stay-ups article example images

Capture authentic and appealing model images to showcase lingerie naturally, using positive expressions and strategic accessory placements.

• Use natural and appealing posing with a positive expression

• Seated positions are allowed if the article is fully visible

• Further views with full-face models should be included

• Emphasise different carrying methods for detachable straps

• Swimwear, hosiery, tights and stay-ups should be modelled barefoot

• For transparent articles, avoid showing nipples and ensure nipples/genitalia are not visible in close-up views

For Maternity and Plus size articles, presentation should reflect the unique needs and features of these garments, emphasising comfort and functionality.

• Maternity: Position models at a 45° angle with the belly bump to the left; detail images should show distinguishing features.

• Plus-size: Use plus-size models (minimum size 44) to present plus-size articles.

Focus on neat presentation details, including proper cropping and displaying unique features, to enhance the garment's appeal.

• Ribbons and loops must be tied neatly.

• Ensure special features like nursing functions and detachable straps are shown in additional images.

• Limit piles for multipacks, arrange items from front to back with a slight shift.

The following image examples illustrate the required visuals across the assortment, highlighting best-practice model poses, acceptable backgrounds, and specific guidelines for single articles, multipacks, and sets. Use these as a clear reference to ensure compliance with Zalando's lingerie article standards.