Shoes image guide

At Zalando, delivering a top-tier customer experience is one of our core values, and your support is crucial in helping us consistently meet and surpass expectations.

We strongly recommend that you provide a wide range of high-quality images to captivate customers and showcase your articles, stories and experiences effectively.

To ensure efficient processing of your article images, an understanding of our image terms is essential. An image term describes the type of image that is required for a successful onboarding of your article. Below you’ll find the image terms, the type of assortment that this image is used for and a detailed description of what it means.

Our image requirements vary depending on what they will be used for on our website. Please adhere to them to ensure smooth and efficient processing of your article images and thus the processing of your articles themselves. 

Technical image requirements

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This overview is intended to introduce you to the technical requirements your images have to fulfil, in order to be accepted by Zalando.

Background colour range requirements

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Packshot views

For packshot views it's important to remember that primary packshots must have a white background. We do accept packshot view with colours from the background colour range, but these aren't allowed as primary packshots, but as additional view only.

To make sure your model view is suitable as a catalogue view, use our background colour range for a compliant background colour. We accept model views with a white background, but they cannot be used as the front crop.

This guide only covers the image requirements for Shoes articles. You can find more information about what kind of article fits into the Shoes assortment category here.

For full image requirements, please refer to the general Zalando image guidelines:

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  • Article

  Zalando image guidelines

  Comprehensive guide to Zalando's image requirements, including technical specifications, acceptable image types, and category-specific guidelines. You’ll also find best practice image examples from across assortments.

The table below shows the number of which types of images are needed for onboarding articles in the Shoes assortment. Please note that simply duplicating images to meet the requirements is not allowed and will lead to an article rejection.

Packshots are critical for providing a clean and comprehensive view of each shoe. Proper alignment and background settings are necessary to maintain a professional presentation and highlight the product’s key features. Please ensure that you follow the below guidelines:

• For the Primary packshot:

  • Centre the article vertically and horizontally. Please find supporting guidance in this section of the Zalando image guidelines.

  • Always show the left shoe pointing to the left

• For side, back, and top views:

  • These views are also compliant when displaying only one shoe

• For sole, detail, and back views:

  • Only allowed as additional views, as the article must be fully recognizable

  • These views do not count towards the required number of images

• Shoe laces should be tied as if the shoe is being worn

• Avoid overexposure

• Remove any dust

While not mandatory, model views enhance the depiction of how shoes fit and look in real life. They should focus exclusively on the shoe and cropping should be done thoughtfully to showcase the shoe's design, while capturing all aspects of its appearance.

• Focus on presenting the whole shoe without cropping.

• For mid-calf or higher shoes, crop below the knee; for Above-knee boots, crop mid-thigh.

• Show different aspects of the shoe, e.g. a detailed view of the zip or specific features such as brand logos

• A model view is not mandatory

The following image examples illustrate the required visuals across the assortment, highlighting best-practice model poses, acceptable backgrounds, and specific guidelines for single articles, multipacks, and sets. Use these as a clear reference to ensure compliance with Zalando's shoe article standards.

• One compliant Primary packshot or one compliant front crop image (serves as catalogue view) and Two further compliant images