Shoe image guide
Here you'll find styling tips and best practice image examples for shoes to support you in your article onboarding process.
This comprehensive guide outlines Zalando's image requirements for shoes, including technical specifications, styling tips and model appearance. Following these guidelines is essential for optimal product presentation, driving add-to-basket rates and ensuring your articles go live on Zalando.
Photographing Shoes
To capture the best representation of your footwear, focus on highlighting the shoe's natural silhouette and key design features. Follow these styling best practices:
Primary packshot positioning: The view must fully display the entire shoe (from toe to heel and sole to shaft). While a standard side profile is common, slightly angled views are fully permitted to better showcase the shoe's shape and details. There are no restrictions on which direction the shoe must face. Side views showing both shoes can serve as a catalogue view only if primary packshots, front crops, and proper style views are unavailable.
Secondary angles: Additional angles (such as top, back or side views) can feature either a single shoe or the pair to best highlight specific design details.
Styling and laces: The shoe should be styled to reflect how it looks when worn. Ensure shoe laces, straps or buckles are neatly tied or fastened.
Model appearance for shoes
Model views are optional for shoes. They help customers understand the fit and scale of the shoe.
Visibility: Ensure the whole shoe is presented without cropping.
Framing taller shoes: Crop the model's leg below the knee for mid-calf shoes and mid-thigh for above-knee boots.
Full body style views: You can display the entire model to showcase the shoes styled within a complete outfit.
Features: Capture specific aspects of the shoe's design, like detailed views of zips or logos.
Creative Styling Gallery
The following examples showcase recommended styles, model poses and backgrounds. Use these as inspiration for your own visuals.
Women's shoes
Platform ankle boots
Primary packshot
Model view
Side view
Back view
Top view
Sole view
Low-top sneakers
Primary packshot
Side view
Back view
Top view
Sole view
Classic pumps
Primary packshot
Model view
Side view
Back view
Top view
Sole view
Flat mules
Primary packshot
Model view
Side view
Back view
Top view
Sole view
Classic boots
Primary packshot
Side view
Back view
Sole view
Detail view
Men's shoes
Lace-up boots
Primary packshot
Side view
Back view
Top view
Sole view
Detail view
Mountaineering boots
Primary packshot
Side view
Back view
Top view
Sole view
Sandals
Primary packshot
Side view
Back view
Top view
Detail view
Slip-on Loafers
Primary packshot
Side view
Side view
Front view
Sole view
Detail view
Classic lace-ups
Primary packshot
Side view
Back view
Top view
Sole view
Detail view
Kids
Low-top sneakers
Primary packshot
Side view
Top view
Back view
Sole view
Detail view
Primary packshot
Side view
Back view
Top view
Sole view
Detail view
Slippers
Primary packshot
Side view
Top view
Sole view
Side view
Detail view
Detail view
Wellies
Primary packshot
Side view
Front view
Sole view
Detail view
Snowboots
Primary packshot
Side view
Back view
Top view
Sole view
Detail view
Sports shoes
Women
Primary packshot
Side view
Back view
Top view
Sole view
Detail view
Primary packshot
Side view
Back view
Top view
Sole view
Detail view
Men
Primary packshot
Side view
Back view
Top view
Sole view
Detail view
Primary packshot
Side view
Back view
Top view
Sole view
Detail view
Kids
Primary packshot
Side view
Back view
Top view
Sole view
Detail view
Primary packshot
Side view
Back view
Top view
Sole view
Detail view
Insole
Primary packshot
Detail view
Detail view
Detail view
Shoe care
Primary packshot
Top view
Detail view
Shoe tree
Primary packshot
Side view
Side view
Front view
Top view
Side view
Back view
Need support?
Our AI-powered Partner Assistant is here for you 24/7 to provide instant answers. Simply click the chatbot icon in the header to start a conversation. If you need further support, you can submit a request to Partner Care about this via the support form using the topic: Article Onboarding and request type: General Article onboarding questions.
This article is also found in