Electronics image and content guide

At Zalando, delivering a top-tier customer experience is one of our core values, and your support is crucial in helping us consistently meet and surpass expectations.

We strongly recommend that you provide a wide range of high-quality images to captivate customers and showcase your articles, stories and experiences effectively.

When submitting your Electronic articles, it’s crucial to comply with both our image requirements and our specific attribute requirements. Following these guidelines not only ensures a successful submission but also includes important information such as product safety details, material specifications or article warnings. By following these requirements, you help us maintain quality and compliance in our Electronics assortment.

Content details and specifications

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Include essential product details:

• Power source information

• Features

• Technical specifications

• Extras.

Provide measurements such as:

• Length

• Width

• Height

• Weight

• Cable length.

CE-Label:

• An image showing the CE-Label alongside the product must be provided for all Toys and electronic devices, ensuring both the label and the item are clearly visible and easily identifiable in a single image.

Additional required information

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Please include the following features depending what kind of article or device you wish to onboard (i.e. speaker box, headphones, etc.)

• Power source/ USB/ Bluetooth

• Connection (3.5mm connection)

• Cable/ wireless/ length of cables (wireless bluetooth streaming)

• Service life (long service life due to rechargeable battery)

• Suitable for (Tablets, Notebooks, Smartphones...)

• Battery life (Up to 20 hours of battery life)

• Filling volume (e.g. Mixer)

• Waterproof according to protection class XY...

• JBL Connect+

• Main material (e.g.: wood, plastic, etc.)

The information needs to be sufficient in order for the customer to make an informed purchase decision.

Product descriptions

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• Descriptions must comply with Zalando's Ethical Standards. Remain neutral and free of marketing language.

• Write descriptions in English or German without typos, limited to 400 characters.

• List features as in this example below:

Product labelling and instructions

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• Every Electronic article needs a CE label which is clearly visible either on the electronic device, on an affixed label or on the packaging

• Every Electronic article must have in addition to the CE label the Bin-symbol

• Provide labelling that includes the manufacturer’s details and a product identification number.

• Include warnings and instructions regarding:

  • Montage

  • Installation

  • Activity

  • Storage

  • Upkeep

  • Repair

  • Necessary personal protective gear/equipment, etc.

• Ensure instructions are available in all necessary languages for the countries where the product is sold.

To ensure efficient processing of your article images, an understanding of our image terms is essential. An image term describes the type of image that is required for a successful onboarding of your article. Below you’ll find the Image terms, the type of assortment that this image is used for and a detailed description of what it means.

Our image requirements vary depending on what they will be used for on our website. Please adhere to them to ensure smooth and efficient processing of your article images and thus the processing of your articles themselves.

Technical image requirements

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This overview is intended to introduce you to the technical requirements your images have to fulfil, in order to be accepted by Zalando.

Background colour range requirements

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Packshot views

For packshot views it's important to remember that primary packshots must have a white background. We do accept packshot view with colours from the background colour range, but these aren't allowed as primary packshots, but as additional view only.

To make sure your model view is suitable as a catalogue view, use our background colour range for a compliant background colour. We accept model views with a white background, but they cannot be used as the front crop.

This guide only covers the image requirements for Electronics articles. You can find more information about what kind of article fits into the Electronics assortment category here.

For full image requirements, please refer to the general Zalando image guidelines:

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  • Article
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  Zalando image guidelines

  Comprehensive guide to Zalando's image requirements, including technical specifications, acceptable image types, and category-specific guidelines. You’ll also find best practice image examples from across assortments.

The table below shows the number of which types of images are needed for onboarding articles in the Electronic assortment. For your information, simply duplicating images to meet the requirements is not allowed and would lead to an article rejection.

The use of packshot images allows a detailed look at the function and style of the item. Using more than the required images for each article allows the customer to appreciate every angle and enhances the storytelling.

• For the primary packshot, centre the article vertically and position it in the lower third of the image grid. Please find supporting guidance in this section of the Zalando image guidelines

• Ensure lighting is balanced, avoid overexposure for a crisp and clear presentation

• Display all Electronics and the belonging items as clearly as possible in packshots, ensuring any extended features are visible

• Images with fading out or cut cables are only allowed as additional views for all Electronics, except for Beauty electronics where they are allowed

When showcasing  Electronics articles on models, the quality and function of each article should be highlighted to enhance its appeal. Neutral settings help maintain focus on the electronic devices, and thoughtful positioning ensures that every item's unique features are visible.

• Make sure that the entire length or size of the article is visible in the model views and that the function of the electronic device is displayed accordingly

• It is recommended to show the device in action instead of just presenting it. This gives the customer the opportunity to see it in use

The following image examples illustrate the required visuals across the assortment, highlighting best-practice model poses, acceptable backgrounds, and specific guidelines for single articles, multipacks, and sets. Use these as a clear reference to ensure compliance with Zalando's electronics article standards.

Electronics must always have a CE label. Please provide at least one image where the label is clearly visible, whether on the article or its packaging. Automatic watches do not require a CE label. For more information, please see here.

Additional images that only serve as evidence will not be visible in the shop.