Bags and Luggage image guide

At Zalando, delivering a top-tier customer experience is one of our core values, and your support is crucial in helping us consistently meet and surpass expectations.

We strongly recommend that you provide a wide range of high-quality images to captivate customers and showcase your articles, stories and experiences effectively.

To ensure efficient processing of your article images, an understanding of our image terms is essential. An image term describes the type of image that is required for a successful onboarding of your article. Below you’ll find the Image terms, the type of assortment that this image is used for and a detailed description of what it means.

Our image requirements vary depending on what they will be used for on our website. Please adhere to them to ensure smooth and efficient processing of your article images and thus the processing of your articles.

Technical image requirements

Click to expand

This overview is intended to introduce you to the technical requirements your images have to fulfil, in order to be accepted by Zalando.

Background colour range requirements

Click to expand

Packshot views

For packshot views it's important to remember that primary packshots must have a white background. We do accept packshot view with colours from the background colour range, but these aren't allowed as primary packshots, but as additional view only.

To make sure your model view is suitable as a catalogue view, use our background colour range for a compliant background colour. We accept model views with a white background, but they cannot be used as the front crop.

This guide only covers the image requirements for Bags and Luggage articles. You can find more information about what kind of article fits into the Bags and Luggage assortment category here.

For full image requirements, please refer to the general Zalando image guidelines.

• 
  • Article
  • Updated

  Zalando image guidelines

  Comprehensive guide to Zalando's image requirements, including technical specifications, acceptable image types, and category-specific guidelines. You’ll also find best practice image examples from across assortments.

The table below shows the number of which types of images are needed for onboarding articles in the Bags and Luggage assortment. Simply duplicating images to meet the requirements is not allowed and would lead to an article rejection.

The use of packshot images allows a detailed look at the function and style of the item. Using more than the required images for each article allows the customer to appreciate every angle and enhances the storytelling. 

• For the primary packshot, centre the article vertically and position it in the lower third of the image grid. Please find supporting guidance in this section of the Zalando image guidelines.

• Ensure front view positioning with short bag straps pointing upwards and long straps laid flat or rolled on the left side, not visible on the right.

• Avoid allowing straps to cross the whole bag and ensure small details or logos are unobstructed.

• Prepare bags neatly, possibly stuffing or filling them to showcase their shape and capacity.

• Always show the full length / size of the article in the model view

• The texture of the fabric/material should be visible on the detail view

• The back view should have the bag positioned at a 45° angle so that both sides, back and side view, are visible.

Photographing bags and luggage with models allows potential buyers to visualise their practicality and proportions when in use. A well-styled model brings bags to life, highlighting their key features in a real-world context. Thoughtful alignment and consistently high-quality images ensure the articles’ characteristics are well-represented.

The following image examples illustrate the required visuals across the assortment, highlighting best-practice model poses, acceptable backgrounds, and specific guidelines for single articles, multipacks, and sets. Please use these as a reference to ensure compliance with Zalando's Bags and Luggage article standards.