Bags and Luggage image guide

Here you'll find technical image requirements, styling tips and best practice image examples for Bags and Luggage articles to support you in your article onboarding process.

Updated March 3, 2025

Elevate customer experience with high-quality images

At Zalando, delivering a top-tier customer experience is one of our core values, and your support is crucial in helping us consistently meet and surpass expectations.

We strongly recommend that you provide a wide range of high-quality images to captivate customers and showcase your articles, stories and experiences effectively.

Good to know

We retain the right to reject articles with images that do not comply with the mandatory image requirements. Please adhere to the image guidelines below to prevent any issues.

Glossary

To ensure efficient processing of your article images, an understanding of our image terms is essential. An image term describes the type of image that is required for a successful onboarding of your article. Below you’ll find the Image terms, the type of assortment that this image is used for and a detailed description of what it means.

Glossary of image-related terms

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Image term	Affected assortment	Description
Packshot view	All assortments	Used to display the article, typically with a white background. An article can have one or more packshot views.
Model view	All assortments	Used to display the product on a model, with body cropping allowed as long as the article remains recognizable. Multiple model views are permitted.
Compliant view	All assortments	These are required for every article to be accepted and onboarded. The required amount of images depends on the article type. One of these compliant images must meet the catalogue view requirements, while the others should provide additional necessary angles or details.
Catalogue view	All assortments	The first image shown in the shop, either a packshot or model view, depending on the assortment. Each article can have only one catalogue view.
Front crop	Apparel, Kids, Lingerie and Shoes	The first image in the shop, equal to the catalogue view, applies to the affected assortment. It must show the article on a model from the front.
Primary packshot	All assortments	The first image in the shop, equal to the catalogue view, applies only to the affected assortment. It must show the article from the front. See the image term ‘Packshot view’ for reference.
Full body style view	All assortments	Shows the article on a model and how it fits into a style. Cropping is not allowed, and the product can be partially covered but must remain recognizable.
Back view, side view, top view, inside view, sole view, front view	All assortments	Used to show the article from different angles on a model view or a packshot view, depending on the assortment.
Detail view	All assortments	A close-up or informational view of the article with additional details, either from a packshot or model view.
Additional views	All assortments	Allows adding more views and detail shots to enhance storytelling and visual information. Cropping, styling, and ambient views are permitted. Additional views are optional, except for CE label confirmation on watches.
Further view	All assortments	If an article has several images that could be used as front crop or primary packshot, these are to be considered as further view. This designation is for demonstration purposes only.

Our general requirements

Our image requirements vary depending on what they will be used for on our website. Please adhere to them to ensure smooth and efficient processing of your article images and thus the processing of your articles.

Technical image requirements

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This overview is intended to introduce you to the technical requirements your images have to fulfil, in order to be accepted by Zalando.

**Format requirements**
Aspect ratio (width x height): 1:1.44
Best practice size: 1801 x 2600 pixels
Minimum size: 762 x 1100 pixels
Image type: JPG/JPEG
Maximum image file size: 20MB
Upright format
Images should have a high resolution at any image size
**Please note:** The correct file size, but a blurry image will lead to a rejection.

Background colour range requirements

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Packshot views

For packshot views it's important to remember that primary packshots must have a white background. We do accept packshot view with colours from the background colour range, but these aren't allowed as primary packshots, but as additional view only.

To make sure your model view is suitable as a catalogue view, use our background colour range for a compliant background colour. We accept model views with a white background, but they cannot be used as the front crop.

Image requirements for Bags and Luggage

This guide only covers the image requirements for Bags and Luggage articles. You can find more information about what kind of article fits into the Bags and Luggage assortment category here.

For full image requirements, please refer to the general Zalando image guidelines.

- Article
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Zalando image guidelines
Comprehensive guide to Zalando's image requirements, including technical specifications, acceptable image types, and category-specific guidelines. You’ll also find best practice image examples from across assortments.

Number of images required

The table below shows the number of which types of images are needed for onboarding articles in the Bags and Luggage assortment. Simply duplicating images to meet the requirements is not allowed and would lead to an article rejection.

Assortment category	Required number of images
Bags and Luggage	One compliant primary packshot to be used as catalogue view (Please note: The front crop is not allowed as catalogue view for these assortment categories) And Two further compliant images

Assortment category

Required number of images

Bags and Luggage

One compliant primary packshot to be used as catalogue view (Please note: The front crop is not allowed as catalogue view for these assortment categories)

And

Two further compliant images

Photographing Bags and Luggage

The use of packshot images allows a detailed look at the function and style of the item. Using more than the required images for each article allows the customer to appreciate every angle and enhances the storytelling.

For the primary packshot, centre the article vertically and position it in the lower third of the image grid. Please find supporting guidance in this section of the Zalando image guidelines.
Ensure front view positioning with short bag straps pointing upwards and long straps laid flat or rolled on the left side, not visible on the right.
Avoid allowing straps to cross the whole bag and ensure small details or logos are unobstructed.
Prepare bags neatly, possibly stuffing or filling them to showcase their shape and capacity.
Always show the full length / size of the article in the model view
The texture of the fabric/material should be visible on the detail view
The back view should have the bag positioned at a 45° angle so that both sides, back and side view, are visible.

Bags and Luggage model's appearance

Photographing bags and luggage with models allows potential buyers to visualise their practicality and proportions when in use. A well-styled model brings bags to life, highlighting their key features in a real-world context. Thoughtful alignment and consistently high-quality images ensure the articles’ characteristics are well-represented.

Best practice image examples

The following image examples illustrate the required visuals across the assortment, highlighting best-practice model poses, acceptable backgrounds, and specific guidelines for single articles, multipacks, and sets. Please use these as a reference to ensure compliance with Zalando's Bags and Luggage article standards.