Accessories image guide

At Zalando, delivering a top-tier customer experience is one of our core values, and your support is crucial in helping us consistently meet and surpass expectations.

We strongly recommend that you provide a wide range of high-quality images to captivate customers and showcase your articles, stories and experiences effectively.

To ensure efficient processing of your article images, an understanding of our image terms is essential. An image term describes the type of image that is required for a successful onboarding of your article. Below you’ll find the Image terms, the type of assortment that this image is used for and a detailed description of what it means.

Our image requirements vary depending on what they will be used for on our website. Please adhere to them to ensure smooth and efficient processing of your article images and thus the processing of your articles.

Technical image requirements

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This overview is intended to introduce you to the technical requirements your images have to fulfil, in order to be accepted by Zalando.

Background colour range requirements

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Packshot views

For packshot views it's important to remember that primary packshots must have a white background. We do accept packshot view with colours from the background colour range, but these aren't allowed as primary packshots, but as additional view only.

To make sure your model view is suitable as a catalogue view, use our background colour range for a compliant background colour. We accept model views with a white background, but they cannot be used as the front crop.

This guide only covers the image requirements for Accessories articles. You can find more information about what kind of article fits into the Accessories assortment category here.

For full image requirements, please refer to the general Zalando image guidelines.

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  Zalando image guidelines

  Comprehensive guide to Zalando's image requirements, including technical specifications, acceptable image types, and category-specific guidelines. You’ll also find best practice image examples from across assortments.

The table below shows the number of which types of images are needed for onboarding articles in the Accessories assortment. Simply duplicating images to meet the requirements is not allowed and would lead to an article rejection.

The use of packshot images allows a detailed look at the function and style of the item. Using more than the required images for each article allows the customer to appreciate every angle and enhances the storytelling. 

• For the primary packshot, centre the article vertically and position it in the lower third of the image grid. Please find supporting guidance in this section of the Zalando image guidelines.

• Ensure lighting is balanced, avoid overexposure for a crisp and clear presentation.

• Prepare articles by steaming or ironing to remove wrinkles, dust, and fluff.

• Display all Accessories as clearly as possible in packshots, ensuring any extended features are visible.

• For hats and caps: maintain angle and symmetry, avoid cropping the inside, and highlight reversible articles.

• For beanies and ear warmers, ensure symmetrical shots and highlight details such as fasteners and prints.

• Illustrate the use of fasteners and highlight applications or prints on articles.

In showcasing accessories on models, the quality and style of each piece should be highlighted to enhance its appeal. Neutral settings help maintain focus on the accessories, and thoughtful positioning ensures that every item's unique features are visible. Models should display the accessories in ways that demonstrate their fit, versatility, and design intricacies.

• Ensure that full length or size of the article is shown in Model views, emphasising how accessories complement the outfit.

• Use symmetry and angles to enhance the visual appeal of each accessory on the model.

The following image examples illustrate the required visuals across the assortment, highlighting best-practice model poses, acceptable backgrounds, and specific guidelines for single articles, multipacks, and sets. Use these as a clear reference to ensure compliance with Zalando's accessories article standards.