Our exclusive partnership with Diane von Furstenberg

It isn’t a wrap; it’s a new beginning for fashion legend Diane Von Furstenberg. After reclaiming total creative control of her namesake label, the Belgian designer has chosen to make Zalando her exclusive retail partner for Europe, propelling DVF into an exciting new era. 

To celebrate this new venture, Diane offered a look at the brand’s creative process and the bold vision she has for the partnership. In a new video, the designer reflects on her storied career and impact on fashion, reminding everyone why timeless fashion never goes out of style. 

Bringing DVF to Zalando isn’t just about reaching new customers — it’s about writing a new story. And no story of DVF would be complete without the wrap dress.

Since its invention in the early ‘70s, the stretchy silk jersey dress has become a symbol of effortless elegance, worn by everyone from Michelle Obama and Amy Winehouse to Madonna and the Princess of Wales. “Yes, I did create the wrap dress. But really, the wrap dress created me,” says Diane.

With innovative digital storytelling, entertainment, inspiration and discovery, the partnership with Zalando enables the DVF legacy to be rooted in the digital age, allowing a new generation of women to discover the label’s timeless luxury.

A sleek, bold print dress, an array of notebooks and pens spread across the glass tabletop, and Diane von Fürstenberg, centered in the frame. With Zalando’s consumer-facing campaign launching in March, the new behind-the-scenes video is more than just a look behind the curtain — it’s a statement about DVF’s next chapter as Diane reimagines what being a powerful woman can mean.

“If you’re true to yourself and you own your imperfections, they become your asset. You own your vulnerability; it becomes a strength,” she says, laying the groundwork for the new generation of shoppers set to discover her brand. “What do I wear to be the woman in charge,” she asks. The answer is simple: DVF, of course.

Beyond the many prints and silhouettes and yards of jersey fabric, there’s a youthful spirit woven into the fabric of DVF. And it’s this same energy that led Diane to Zalando. “I’m very excited to embrace this young company with young founders, with young mindsets, and to give them my designs, my experience, my knowledge. And I think that what we are going to do together is going to be very nice.”

For Zalando, partnering with DVF is about more than celebrating the iconic brand — it’s about shaping the future of fashion. Through shared values of empowering confidence and self-expression, mixed with Zalando’s access to a highly engaged Gen Z audience and cutting-edge technology, heritage has never looked so modern.

As Diane says, “This partnership with Zalando is a marriage made in heaven.”