How Boggi Milano boosted their sales by >87%

Europe as a market has huge potential. But shipping to customers outside your home market or region is a challenge for many brands. Especially when demand is hard to predict. That’s why Boggi Milano decided to enable Zalando Shipping Solutions. The flexible set-up allowed them to reach more customers, with improved efficiency. Especially when combine with Zalando Returns Solutions. A success story is born.

Boggi Milano is an Italian fashion brand which sets out to create timeless fashion for men, in part by focusing on innovation in technology, sustainability and quality. And, when it comes to their logistics operations, these values are equally important to them.

The brand was already leveraging Zalando Fulfilment Solutions, our end-to-end fulfilment solution, for their bestsellers. But, for an assortment for which customer demand is uncertain or unpredictable, Boggi Milano was looking for a more agile solution.

This is where our Shipping solution comes in, offering minimal commitment with maximum flexibility. 

With our Shipping solution, Boggi Milano is able to ship to customers across 12 different markets, by injecting customer-ready parcels into a single location. Items are stored in Boggi Milano’s own warehouse and shipped out upon customer order. This means they are able to offer a broader assortment, without having to make large stock commitments. Allowing them, in addition, to save on warehousing fees.

But what about returns? Well, after choosing to leverage our Shipping solution, Boggi Milano opted to pair the service with Returns Plus, to help manage their returns from end to end.

Instead of customer returns being shipped back to the Boggi Milano warehouse, customer returns are redirected to one of Zalando’s 20+ return centres across Europe. Plus, the next customer order is then fulfilled by Zalando. This not only frees up time but also space in Boggi Milano’s warehouses. And it improves the time-to-online for returns.

Particularly during peak demand periods, such as Cyber Month and Christmas, did Boggi Milano notice the impact of outsourcing their returns management. After all, this is when efficient logistics are especially paramount to meeting customer expectations and capitalising on sales opportunities.

After completing their Shipping onboarding in only about a month, Boggi Milano braced themselves for action – with impressive results:

Easier business expansion: Our Shipping solution has allowed Boggi Milano to offer a wider assortment, as well as simplify their expansion to new markets, facilitating fast growth.

Faster shipments: Shipping has enabled quicker distribution, and combined with Returns Plus has helped improve both lead and return times. In particular in the markets where Boggi Milano has no own warehouse.

Enhanced inventory management: Shipping has allowed for a quicker replenishment of Boggi Milano’s bestselling assortment, ensuring they never miss a sale.

Boosted performance: Shipping enhances performance metrics by ensuring Boggi Milano meets 2 out of 4 Customer Experience Model (CXM) KPIs. This minimizes the risk of penalties due to low CXM performance, such as low visibility or item deactivation.

• Looking for the perfect solution when customer demand is uncertain or unpredictable? Then Zalando's Shipping solution is the right match for you.

• Enjoy increasing cost-efficiency with Shipping as you grow. Continue to optimize your assortment through data and analytics, to improve your profitability.

• Combine the different Zalando Partner Logistics Services, powered by ZEOS, for the perfect fit.