Kazar x Zalando Partner Logistic Services
Kazar's runway to success
Find out how the renowned Polish shoes and accessories brand was able to achieve their ambitious expansion plans.
Reaching the hearts of European shoppers
Having long been an established brand in their homemarket Poland, Kazar wanted to broaden their reach and win the hearts of shoppers across Europe. Now, they are live in 22 countries on Zalando, and able to consistently wow their customers with the support of our Partner Logistics Services, powered by ZEOS.
- 22countries expanded into
- 88%growth of the width of assortment on Zalando
- 148%Net Merchandise Value (NVM) vs. first-month trading
Who is Kazar?
High-quality products with a nonchalant flair: Kazar, founded in 1990, emerged as a leading fashion brand in Poland, specialising in high-quality footwear, handbags, and accessories. Famous for their commitment to elegance and style, Kazar rapidly garnered a loyal customer base across Europe. Their dedication to crafting premium products and understanding diverse European markets positioned them well for international success.
Previously, they fulfilled their orders from e-commerce and other platforms across Europe from their main warehouse in Poland. But this led to slow and expensive deliveries and returns.
Kazar needed to develop a runway to profitability.
“ The truth is that ZEOS’ offering is revolutionary. When we heard about their new fulfilment solution, which will allow us to unlock our Zalando stock for other channels, including our own e-commerce, we knew we wanted to be a part of it. We have big ambitions for the upcoming years and are happy to see ZEOS’ roadmap matching them. ”
Radomir KiepasB2B Development Partner, Kazar
The Challenge: Reinforcing the Achilles’ heel of logistics
Despite Kazar’s rising prominence, the company recognized that its logistics operations were hindering its profitability and customer experience. Extended delivery times and high costs associated with shipping from their main warehouse in Poland posed substantial challenges. With a growing focus on profitability and customer satisfaction, Kazar identified logistics as their Achilles’ heel.
“ Profitability is a focus for us this year. We are planning to achieve it by increasing the volume in ZEOS warehouses and cutting transit times to boost stock performance. ”
Radomir KiepasB2B Development Partner, Kazar
The solution: Bespoke tailored e-commerce
Kazar was able to tap into ZEOS’s extensive European network, placing their products closer to customers and minimizing their transit times. Leveraging ZEOS’s expertise in the European market and insights tools gave Kazar a deeper understanding of market preferences across different countries. This enabled them to tailor their collections to cater to varied tastes and needs in a hyper-localised way, and expand into new countries.
