How TATUUM doubled their Zalando business

In 2021, whilst in the process of scaling their e-commerce business, TATUUM made the strategic decision to launch on Zalando. 3 years later, the brand has successfully expanded their Partner Program business to 22 markets. And, more than doubled their sales in 2023. The key to their fast and continuing growth? A tight-knit partnership with Zalando Fulfilment Solutions.

If you’ve ever been shopping in Warsaw, or any other major city in Poland, you’ve probably come across a TATUUM store. After all, the brand has been an established player in the market for more than 25 years, currently counting over 120 physical store locations. Building on the success in their home market, the brand decided to expand. First in the offline realm, opening stores in the Czech Republic, Slovakia and Hungary. Next, in the online sphere, they expanded their own e-commerce and finally, launched on Zalando in 2021.

Because of their legacy as a brick-and-mortar retailer, their existing warehousing capacity was optimized to replenish shops – not to fulfil customers’ online orders. So, TATUUM was looking for the right partner to support them with their e-commerce logistics – one who could help them expand quickly and support them to meet delivery SLAs and customer convenience expectations. 

Our Fulfilment Solution, powered by ZEOS, was the perfect partner for them.

With our solution fulfilling 100% of their Zalando orders, worrying about marketplace SLAs is a thing of the past. And, just as important, TATUUM is able to guarantee all of their customers enjoy a best-in-class convenience experience. Even after expanding to 22 markets. Even if they’re located in far-away regions. 

The fashion brand sends their stock to our strategically located fulfilment centres, where it is stored and then picked to be sent with other items from the same order – all in one multi-brand parcel. The dedicated Fulfilment page can tell you more about the solution.

This move by TATUUM has resulted in:

• Significant and continuous growth on the Zalando platform since the brand launch in 2021, with sales up by 36% (YoY) in 2023 

• Easy expansion to far-away markets, such as Spain or Sweden, while meeting delivery SLAs

• A lower burden on resources for logistics, allowing them to focus more deeply on analysing sales and profitability

• Improved customer satisfaction through order bundling, fast shipping, timely settlement of returns and fast resolution of customer questions related to delivery and returns

Ever since their launch on the Zalando platform, TATUUM has applied a mindset of continuous learning. From their point of view, there is always room for improvement and optimisation.

Today, TATUUM is in the process of unlocking ZEOS’ full warehousing network for stock storage. They have recently enabled additional warehouse locations in France, Italy, Poland, Sweden and the Netherlands, and are in the process of unlocking the one in Spain. 

This will allow them to:

• Reduce lead times for their customers, particularly for those located in far-away markets.

• Optimise their stock distribution, as ZEOS’ smart algorithms can predict where the next customer is most likely to place their order from, their assortment will be redistributed accordingly.

• Lower their Time to Online (TTO) for customer returns. Since items don’t have to be transported back to the originating warehouse for storage, they are not losing any time relocating stock.

• Schedule regular reviews to look back at performance, and determine best practices or opportunities for improvement.

• Leverage the most important data you need to optimise your business – invest the time to analyse this, and it will greatly benefit your business.

• Stay engaged – attend webinars, review educational material on Zalando Partner University, and stay on top of partner communications about the Zalando platform and ZEOS services.

• Respond quickly to advice from your logistics partner. By trusting ZEOS’ expertise when it comes to customer convenience, we were able to focus our energy on what we do best.