Introduction to Lounge by Zalando

Lounge by Zalando (formerly Zalando Lounge) has become one of Europe’s leading off-price retailers since it was first established eleven years ago. Though Lounge by Zalando is part of the Zalando Group, it is a stand-alone customer destination with its own app and website. In January, 2023, Lounge was relaunched with a new brand identity that is more vibrant, bold, playful and inclusive than ever before. 

• Lounge by Zalando is available in 17 European countries allowing you to connect to distinct customer demographics. Lounge by Zalando is available in: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Italy, Lithuania, Netherlands, Poland, Romania, Slovakia, Spain, Sweden, Switzerland and UK. 

• Build your own off-price sales channel while keeping your brand protected

• Leverage supply risks in your ecosystem

• Recapitalise unsold stock from your brand’s ecosystem

• Mitigate insecurities in your supply production planning 

• Increase number of orders placed by customers gravitating towards Zalando and Lounge by Zalando

Lounge by Zalando is the shopping destination where customers can purchase big-name brands at affordable prices. 

With 70% of new customers making a first-time purchase on our shopping club Lounge by Zalando , it’s the ideal place for partners to showcase your articles, offer fantastic discounts and for customers to discover new hidden gems daily.

Customers just need an email address to sign up and can then shop curated selections of limited-time promotional deals featuring fashion and lifestyle articles at discounted prices. These selections are updated daily. 

Unlike Zalando, we don't operate through a permanent catalog. The campaign model is a crucial differentiator and invites customers to experience Zalando's assortment with the additional elements of surprise and great value for money.

Everyday at 7:00 am CET, Lounge by Zalando launches a selection of new campaigns. Campaigns only run for up to 72 hours and offer discounts of up to 75%.

With us, you can develop individual sourcing strategies that map your objectives and needs with our demand dynamics. Lounge’s own logistics network supports you in offering easy-to-operate wholesale options: 

• First, you ship the confirmed stock to our warehouse 

• After that, we take care of fulfilment and delivery to customers, as well as receiving and processing any returns

• We plan and launch your exclusive brand campaigns for just a few days - similar to Lounge’s other multi-branded or themed campaigns. Given the limited run-time, we help your brand clear excess stock without compromising your brand identity. 

• We're happy to feature your brand imagery to maintain your brand’s identity and will take care of aligning this with Lounge’s own look and feel. 

Please feel free to contact our Lounge by Zalando team via this contact form. We will get back to you as soon as possible.