Product detail page (PDP) video guidelines

Product detail page (PDP) videos are a great way to showcase your articles and help customers make a purchase. By following these guidelines, you'll ensure your videos meet our quality standards and provide a great experience for our customers.

We have three main requirements for your videos: visual, ethical, and technical.

The PDP video format is designed for a neutral, distraction-free product display, ensuring a clean and compliant presentation.

• Background and lighting: The background must be plain, with recommended colours being white, grey, or beige. Lighting must be neutral; please avoid any non-neutral or coloured lighting.

• Text and sound: Written text and sound are not permitted.

• Don't use sheer textiles, lingerie, or swimwear that would show the nipples or genitals of the model. 

• Avoid coloured backgrounds (including floors) and props.

​​Please note that the guidance provided here is to support displaying and purchasing products and brands to sell on Zalando. While we recognise that style and clothing (i.e. our articles) can change its meaning over time - particularly with changing social movements and global context - Zalando will continue to prohibit the sale of any product or brand which has any association with any of the below outlined dimensions.

A product video may not contain, represent, condone, or promote offensive, illegal, or otherwise inappropriate products and content. This includes, but isn't limited to:

• Discriminatory or hateful activities

• Political extremism

• Adult content, including graphic depictions of sexual activity or nudity

• Glorification of violence and use of weapons

• Defamation of religion

• Perpetuation of stereotypes and cultural appropriation

• Objectification and exploitation

• Self-injury and harmful behaviour

• Substance use

• Inappropriate language

To ensure your videos upload smoothly, you must meet these technical specifications:

• Include one preview image (thumbnail) with each video

• Portrait format

• Aspect ratio 3:4.33

• Video position: centered

• Duration should ideally be 15 seconds, but edits can sit between 12-18 seconds. Videos must be at least 12 seconds.

• Format: .MP4

• Codec: H.264

• Dimensions: 762 x 1100 px

• Frame rate: 60

• Minimum bitrate: 3000 (Kb/s)

• Size: maximum 250 MB

• Dimensions: 762 x 1100 px

• File type: .jpeg or .png

Your video and image (thumbnail) file names need to follow a specific structure to be processed correctly:

• Video file: Config-SKU/EAN/QL_high_CHARACTERCODE_SortOrder.mp4

• Image file: Config-SKU/EAN/QL_high_CHARACTERCODE_SortOrder.jpg

The CHARACTERCODE is important for our internal teams. Here are the main ones:

• PDP: Studio PDP

• EPDP: EPDP video based on our EPDP guidelines

• BRAND: Videos sourced directly from brands (predominantly beauty and brand content)

• 3D: 3D videos, non-model (only used by zStudios)

• PRODUCT: Content creator video

By following these guidelines, you'll help us ensure a seamless process for getting your videos live on Zalando.