Ad Manager - a quick introduction
A quick introduction to your platform for marketing campaigns on Zalando
What is the Ad Manager?
If your business is part of Zalando’s Partner Program, you can use Ad Manager to run marketing campaigns on Zalando. You can currently create and manage campaigns with Sponsored Products.
Is Ad Manager right for your business?
There are a number of criteria that can help you decide whether Ad Manager is a good fit for your business. In short, your business needs to have:
zDirect access (if you haven’t received access yet, your Zalando contact can help)
A minimum of 20 articles that are live on Zalando and available for promotion
At least 30% of each article’s sizes available, with a minimum of three items per size
Access to Zalando Fulfilment Services (ZFS) or green-level Customer Experience Model (CXM) performance.
Not necessary but recommended: being active in all countries you are live in on Zalando
How to get access to ZMS Ad Manager
If your business meets the criteria mentioned above or if you have any questions, reach out to your Zalando contact.
Where to find Ad Manager
In zDirect, you can easily activate and use ZMS Ad Manager by clicking on Marketing at the navigation bar at the top.
You will then be able to log in and create your first campaign