How to best promote your articles with the ZMS Ad Manager
This is a quick introduction to the best way to promote your articles by adding them to your ZMS campaigns.
In this article, you’ll learn about the options you have when selecting articles to promote with the ZMS Ad Manager
Your options when selecting articles
It all starts with your goals. Depending on what you’re aiming to achieve, you can either promote the whole assortment of any of your brands, or a selection of specific articles.
There are now two ways to add articles to your campaigns: Dynamic sponsored products and Selected sponsored products.
Dynamic sponsored products: automatic promotion of your most promising articles
Select this option to promote your whole assortment of any combination of your brands. ZMS Ad Manager will then automatically select the articles that could perform the best for you.
Selected sponsored products: promote your own selection of articles and brands
Choose this option to promote a selection of any of your articles or brands. This is a great way to add any combination of your key styles, bestsellers, and/or even articles with high stock volumes to your campaign.