Cyber Week 2024
This year’s Cyber Week will take place between November 19 - December 2, 2024* and we expect it to be even bigger and better in onsite traffic and customer engagement. With more than 50 million active customers on Zalando, this key sales event is an excellent opportunity to engage with new and existing customers and broaden your audience.
Our key focus is to empower you, our partners, to steer and grow your business as seamlessly as possible.
*Market specific. Please see the dates and deadlines section for dates per market.
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Your to-dos during the Cyber Week event
To ensure you are equipped to delight our 50 million+ customers in this busy sales period, we summarised actions to help you be on top of your Cyber Week game.
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How to contact Zalando
The best-laid plans can go awry when something unexpected happens. We understand that this intense shopping period requires quick solutions so we summarised actions you can do to help yourself or raise an urgent request.
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Dates and deadlines
Key dates and deadlines for Cyber Week 2024
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Rules of participation
Ensure you fit requirements to participate
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Webinar - How to make Cyber Week a success!
Re(watch) our webinar on how to make Cyber Week a success!
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Your performance thresholds
All performance thresholds that are required to participate in the event.
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Pricing
Minimum price reduction requirements for Cyber Week 2024 campaign based on article season and specific event dates.
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Article eligibility and performance
How to ensure visibility for the right assortment and track your article’s performance
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Carrier management
For partners using their own fulfilment
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Boost your marketing and sales impact with Zalando Partner Marketing Services
From season start, to mid-season sale, to Cyber Week and holiday, Zalando Partner Marketing has got you covered!